Teya Dora

Teya Dora

Country: RS | Gender: female

Influence: 49.79% Fanbase: 24.71% Trending: 62.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 34.79% • Very Strong

As of 2025-09-09

266,230

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:44:36 UTC

Genres

poppopmainstream pop

Biography

Teya Dora is an exceptional artist based in Belgrade, Serbia, whose recent smash single “Džanum" has reached more than 160+ million total streams worldwide. As a little girl, she accompanied her father with her voice on the guitar, discovering Serbian folk music, western rock and pop sounds. This symbiosis is still evident in her today’s work. Modern pop gets combined with R&B vibes, traditional Balkan influences and her native Serbian language.
At the age of 5, she learned to play the piano, took lessons in opera singing and started her music studies. At the age of 16, she took part in an audition at the internationally renowned Berklee College of Music and won a music scholarship. The following year she went to Boston for the scholarship, got to know the American culture and developed her singing and songwriting skills, before recording her first track.
Teya Dora moves a multimillion following worldwide, especially Gen-Z, with her unique signature style. Her songs are distinctive and combine confident strength with melancholic fragility. "At the beginning of a song, there is always a certain feeling", says Teya. The feelings Teya Dora expresses in the song "Džanum" are marked by the sudden death of her father.
”It is about the contrast of good and bad, light and shadow, freedom and captivity."

Teya Dora Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Teya Dora indexes high with fans in the 18-24 range in INDIA, SERBIA, BOSNIA & HERZEGOVINA. The skew is male-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 603,700 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward MOOG, Pro Tools, Ableton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Teya Dora when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Teya Dora score 20.53%Very Strong bucket.
Brand: MOOGBrand: Pro ToolsBrand: Ableton
Followers:266,230
Engagements:54,662
Rate:20.5%
Posts:93
Views:649,164
Avg Likes:51,853
Avg Comments:579
Avg Views:649,164

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 266,230 · Engagements 54,662 · Rate 20.5%
Posts 93 · Views 649,164 · Avg Likes 51,853 · Avg Comments 579 · Avg Views 649,164
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 54%
25-34: 34%
35-44: 5%
13-17: 5%
Largest: 18-24 (54%); next: 25-34 (34%)
Gender Split Female: 46%
Male: 54%
Non-binary/Other: 0%
Skews male (54%)
Top Countries INDIA (16%)
SERBIA (7%)
BOSNIA & HERZEGOVINA (6%)
FRANCE (5%)
BRAZIL (4%)
Top regions: INDIA (16%), SERBIA (7%), BOSNIA & HERZEGOVINA (6%)
Platform Engagement Instagram: 27,766 avg likes/post · Tiktok: 603,700 avg views/post · Youtube: 45,464 avg views/post Best reach: Tiktok 603,700 avg views; best engagement: Instagram 27,766 avg likes

Top Brand Affinities

MOOG
Score: 34.79
Pro Tools
Score: 20.04
Ableton
Score: 13.35
REVOLVE
Score: 10.72
Amazon Music
Score: 10.17
Sennheiser
Score: 10.04
OOTD Magazine
Score: 8.56
JACQUEMUS
Score: 8.43
KARL LAGERFELD
Score: 6.80
Steve Madden
Score: 5.30
Beats Electronics
Score: 5.17
Fendi
Score: 4.76
Brand Category Score
MOOG 34.79
Pro Tools 20.04
Ableton 13.35
REVOLVE 10.72
Amazon Music 10.17
Sennheiser 10.04
OOTD Magazine 8.56
JACQUEMUS 8.43
KARL LAGERFELD 6.80
Steve Madden 5.30
Beats Electronics 5.17
Fendi 4.76
Urban Outfitters 4.69
MTV 4.62
NBC 4.39
Pull&Bear 4.27
SoundCloud 4.09
Moschino 3.84
NARS Cosmetics 3.47
shein 3.41
BALMAIN 3.37
Fenty beauty 3.32
Spotify Music 3.22
Yves Saint Laurent 3.17
ASOS 3.16
Marc Jacobs 3.00
Bershka 2.92
SheInside 2.76
Tesla Motors 2.75
TOM FORD 2.73
Christian Louboutin 2.73
Armani 2.69
Lancôme 2.66
Victoria's Secret 2.64
Kylie Cosmetics 2.63
Dr. Martens 2.62
Benefit Cosmetics 2.53
Kodak 2.52
Sunnies Studios 2.50
Warner Bros 2.41
Michael Kors 2.41
Versace 2.39
A Game of Tones 2.36
Ray-Ban 2.32
Gymshark 2.26
Hermès 2.24
Make Up For Ever 2.21
musical.ly 2.20
GIVENCHY 2.14
Anastasia Beverly Hills 2.14

Official Profiles

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Artist: Teya Dora

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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