Tess Parks
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
27,406
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:37:37 UTC
Genres
Biography
A native of Toronto, Parks had a strong interest in both music and visual art from a young age. When she was 17, she left Canada for the U.K., moving to London to attend art school for photography. She soon began writing songs and attracting notice as a solo act, but having abandoned her art school ambitions, she was forced to return to Toronto when her visa ran out. Back in her hometown, Parks assembled a backing band called the Good People and in early 2013 self-released the EP Work All Day/Up All Night. During her time in London, Parks had struck up an acquaintance with Alan McGee, the legendary Creation Records founder, who had helped guide the careers of two of Parks' influences, the Jesus and Mary Chain and My Bloody Valentine. When McGee heard Parks' new music, he signed her to his newly launched label, 359 Music.
Parks' first full-length album, Blood Hot, was released by 359 in November 2013. A mix of lo-fi psych rock cool and mesmerizing, torchy vocals made the album a critical, if not a commercial success. Rather than immediately recording a solo follow-up, Parks instead began a collaboration with American psych veteran Anton Newcombe of Brian Jonestown Massacre. It proved to be a complementary musical pairing and the duo offered up the dreamy, lo-fi pop outing I Declare Nothing in 2015. Their 2018 follow-up was a similarly experimental set titled Tess Parks & Anton Newcombe. Amid these collaborations and years of touring both solo and with Newcombe, Parks hadn't abandoned her solo career.
She had been writing songs for a second record for years and by 2019 was recording it in fits and starts between London, Los Angeles, and Toronto. After an accident left her unable to play guitar, she became disillusioned for a time and turned to painting to meet her creative needs. Finally, in 2022, Parks announced a new record deal with Fuzz Club and delivered her long-awaited second LP, And Those Who Were Seen Dancing, in May of that year. ~ Mark Deming & Timothy Monger, Rovi
Tess Parks connects with 18-24 & 25-34 audiences and shows durable traction across CANADA, UNITED STATES, UNITED KINGDOM. With a heavily female (82%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 7,233 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Ampeg, Mixcloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tess Parks moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,406 · Engagements 674 · Rate 2.5% Posts 2,259 · Views 7,653 · Avg Likes 668 · Avg Comments 32 · Avg Views 7,653 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 69% 25-34: 19% 13-17: 8% 35-44: 4% |
Largest: 18-24 (69%); next: 25-34 (19%) |
| Gender Split |
Female: 82% Male: 18% Non-binary/Other: 0% |
Skews female (82%) |
| Top Countries |
CANADA (28%) UNITED STATES (25%) UNITED KINGDOM (21%) GERMANY (5%) FRANCE (4%) |
Top regions: CANADA (28%), UNITED STATES (25%), UNITED KINGDOM (21%) |
| Platform Engagement | Instagram: 624 avg likes/post · Tiktok: 420 avg views/post · Youtube: 7,233 avg views/post | Best reach: Youtube 7,233 avg views; best engagement: Instagram 624 avg likes |
Top Brand Affinities
MOOG
Ampeg
Mixcloud
Fred Perry
Tate Modern
Hasselblad
Kodak
Vivienne Westwood
Amazon Music
Ableton
Pro Tools
Acne Studios
| Brand | Category | Score |
|---|---|---|
| MOOG | 37.20 | |
| Ampeg | 36.68 | |
| Mixcloud | 23.86 | |
| Fred Perry | 20.86 | |
| Tate Modern | 14.17 | |
| Hasselblad | 13.07 | |
| Kodak | 10.45 | |
| Vivienne Westwood | 8.88 | |
| Amazon Music | 8.31 | |
| Ableton | 8.16 | |
| Pro Tools | 7.94 | |
| Acne Studios | 7.22 | |
| Polaroid | 7.08 | |
| Spotify Music | 6.70 | |
| Leica | 5.87 | |
| Fujifilm | 5.45 | |
| Volcom | 5.44 | |
| Dr. Martens | 5.28 | |
| Pilsner Urquell | 4.98 | |
| Alexander McQueen | 4.91 | |
| SoundCloud | 4.69 | |
| Nixon | 4.53 | |
| Olympus | 4.24 | |
| Warner Bros | 4.14 | |
| Guinness | 4.03 | |
| Lollapalooza | 3.98 | |
| Miu Miu | 3.91 | |
| Kickstarter | 3.63 | |
| Jaguar | 3.31 | |
| Showtime | 3.26 | |
| Coachella | 3.23 | |
| Tesco | 3.17 | |
| Paramount Pictures | 3.14 | |
| BBC | 3.10 | |
| Yves Saint Laurent | 2.94 | |
| MTV | 2.91 | |
| Cadillac | 2.91 | |
| Columbia Pictures | 2.89 | |
| Tinder | 2.88 | |
| Vogue | 2.66 | |
| Sunnies Studios | 2.66 | |
| Emporium | 2.58 | |
| Lush | 2.52 | |
| Budweiser | 2.50 | |
| Carhartt | 2.45 | |
| Pantone Inc | 2.44 | |
| Beats Electronics | 2.35 | |
| Dolce & Gabbana | 2.06 | |
| Aperol | 2.06 | |
| Levi's | 2.06 |
Official Profiles
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LoginArtist: Tess Parks
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Top 10 Songs Played Today
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Total Streams (2025-09-14)
Total: 235,346
| PLATFORM | TOTAL | % | |
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149,205 | 63.40% |
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86,141 | 36.60% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















