Terri Clark
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
709,636
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:32:52 UTC
Genres
Biography
Clark has performed her hit singles like “Better Things To Do,” “Poor Poor Pitiful Me,” “Girls Lie Too,” “Northern Girl,” and “I Just Wanna Be Mad,” to sold out audiences on both sides of the border, headlining her own shows and touring with megastars like George Straight, Toby Keith, Brooks & Dunn, and Brad Paisley. Clark has also had the opportunity to collaborate with some of the biggest and most legendary names in music including Jann Arden, Dierks Bentley, Emmylou Harris, Alison Krauss, Reba McEntire, Johnny Reid, Dallas Smith, and Tanya Tucker. In 2022 and 2023 she hit the road again with McEntire, continuing to captivate audiences as she took command of the iconic stages of Madison Square Garden, The Hollywood Bowl and more.
Terri Clark maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, CANADA, NIGERIA. The audience leans heavily female (64%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 31,850 avg views per post; Instagram functions as the community touchpoint. Affinity with Scotiabank, Live Nation, Ariat makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 709,636 · Engagements 6,225 · Rate 0.9% Posts 2,920 · Views 39,781 · Avg Likes 5,630 · Avg Comments 527 · Avg Views 39,781 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 18-24: 22% 35-44: 22% 45-64: 22% |
Largest: 25-34 (31%); next: 18-24 (22%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (64%) CANADA (12%) NIGERIA (10%) UNITED KINGDOM (3%) BRAZIL (3%) |
Top regions: UNITED STATES (64%), CANADA (12%), NIGERIA (10%) |
| Platform Engagement | Instagram: 2,787 avg likes/post · Tiktok: 31,850 avg views/post · Youtube: 7,931 avg views/post | Best reach: Tiktok 31,850 avg views; best engagement: Instagram 2,787 avg likes |
Top Brand Affinities
Scotiabank
Live Nation
Ariat
RAM Trucks
Amazon Music
Tim Hortons
Bud Light
Arbonne
Influenster
Margaritaville
Dr Pepper
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| Scotiabank | 23.80 | |
| Live Nation | 23.40 | |
| Ariat | 21.47 | |
| RAM Trucks | 16.38 | |
| Amazon Music | 15.95 | |
| Tim Hortons | 13.60 | |
| Bud Light | 11.78 | |
| Arbonne | 11.44 | |
| Influenster | 11.19 | |
| Margaritaville | 9.91 | |
| Dr Pepper | 9.26 | |
| iHeartRadio Music Awards | 9.22 | |
| NHL | 9.18 | |
| NBC | 9.15 | |
| Budweiser | 8.04 | |
| Younique | 8.02 | |
| Kroger | 7.46 | |
| Coors | 7.24 | |
| MamaBear | 6.35 | |
| Publix | 6.03 | |
| Walmart | 5.71 | |
| Chick-fil-A | 5.57 | |
| BarkBox | 5.50 | |
| Busch | 5.49 | |
| PetSmart | 5.06 | |
| Jeep | 5.00 | |
| GMC | 4.98 | |
| Pacific Northwest Wonderland | 4.91 | |
| Carhartt | 4.69 | |
| Verizon | 4.57 | |
| Holden | 4.36 | |
| Taco Bell | 4.32 | |
| ABC | 4.15 | |
| Jack Daniels | 3.93 | |
| Costco | 3.91 | |
| Gillette | 3.85 | |
| FedEx | 3.81 | |
| Gatorade | 3.60 | |
| Harley-Davidson | 3.49 | |
| Bentley | 3.47 | |
| Spotify Music | 3.34 | |
| Columbia Pictures | 3.29 | |
| NFL | 3.25 | |
| Target | 3.22 | |
| Cadillac | 3.20 | |
| ESPN | 3.19 | |
| Paramount Pictures | 2.89 | |
| MTV | 2.81 | |
| WWE | 2.80 | |
| Dodge | 2.78 |
Official Profiles
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LoginArtist: Terri Clark
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 777,312
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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455,292 | 58.57% |
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163,334 | 21.01% |
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158,686 | 20.41% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-13 08:00 UTC | Boots On The Water 2026 | — | — | — |
| 2026-02-13 20:00 UTC | Terri Clark | Boots On The Water | Tampa, United States |















