Terence Lam
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
459,882
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:50 UTC
Genres
Biography
💿🛒 https://terencelam0903.com
ig @terencelam0903
Terence Lam has momentum with 25-34 & 18-24 audiences—particularly in UNITED KINGDOM, NIGERIA, UNITED STATES. A heavily female (82%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 149 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Cathay Pacific, Namco, Casetify signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 459,882 · Engagements 29,967 · Rate 6.5% Posts 288 · Views 149 · Avg Likes 29,967 · Avg Comments 181 · Avg Views 149 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 29% 35-44: 14% 45-64: 10% |
Largest: 25-34 (42%); next: 18-24 (29%) |
| Gender Split |
Female: 82% Male: 18% Non-binary/Other: 0% |
Skews female (82%) |
| Top Countries |
UNITED KINGDOM (14%) NIGERIA (14%) UNITED STATES (12%) CAMBODIA (12%) CHINA (10%) |
Top regions: UNITED KINGDOM (14%), NIGERIA (14%), UNITED STATES (12%) |
| Platform Engagement | Instagram: 29,960 avg likes/post · Tiktok: 149 avg views/post | Best reach: Tiktok 149 avg views; best engagement: Instagram 29,960 avg likes |
Top Brand Affinities
Cathay Pacific
Namco
Casetify
Deliveroo
InterContinental
McCafé
GENTLE MONSTER
Maison Margiela
7-Eleven
Paul Smith
Bandai Namco
Gundam
| Brand | Category | Score |
|---|---|---|
| Cathay Pacific | 54.20 | |
| Namco | 22.33 | |
| Casetify | 20.48 | |
| Deliveroo | 13.71 | |
| InterContinental | 13.26 | |
| McCafé | 13.10 | |
| GENTLE MONSTER | 11.61 | |
| Maison Margiela | 10.99 | |
| 7-Eleven | 8.12 | |
| Paul Smith | 8.12 | |
| Bandai Namco | 7.82 | |
| Gundam | 7.38 | |
| The Ritz-Carlton | 7.27 | |
| Fujifilm | 7.25 | |
| Dyson | 7.18 | |
| Leica | 7.14 | |
| Shiseido | 6.29 | |
| Clarins | 6.10 | |
| Summit Entertainment | 5.71 | |
| Innisfree | 5.63 | |
| Loewe | 5.58 | |
| Guerlain | 5.42 | |
| UNIQLO | 4.68 | |
| Miu Miu | 4.55 | |
| Hennessy | 4.03 | |
| Shake Shack | 3.89 | |
| Tiffany & Co | 3.41 | |
| Harrods | 3.41 | |
| Walt Disney | 3.27 | |
| Pokemon Go | 3.16 | |
| Lego | 3.13 | |
| Tiffany | 3.07 | |
| Snoopy And The Peanuts Gang | 3.02 | |
| New Balance | 2.67 | |
| Kodak | 2.66 | |
| TOM FORD | 2.66 | |
| Christian Louboutin | 2.61 | |
| Valentino | 2.57 | |
| Baileys | 2.47 | |
| Pixar | 2.40 | |
| Moschino | 2.30 | |
| KitKat | 2.28 | |
| LEGOLAND | 2.26 | |
| Airbnb | 2.25 | |
| Chanel | 2.20 | |
| Lululemon Athletica | 2.15 | |
| Pantone Inc | 2.14 | |
| Forever 21 | 2.11 | |
| Fendi | 2.00 | |
| McDonald's | 1.93 |
Official Profiles
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LoginArtist: Terence Lam
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
