¿Téo?

¿Téo?

Country: US | Gender: male

Influence: 59.61% Fanbase: 43.31% Trending: 67.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

JACQUEMUS • 10.32% • Very Strong

As of 2025-09-09

548,283

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:46:22 UTC

Genres

poppopindie popalternativelatinx alternative

Biography

Mateo Arias, known as ¿Téo?, is a bilingual artist born in Atlanta, GA to Colombian parents, with a passion for both acting and music. Growing up in a multicultural environment, he honed his skills in both Spanish and English. Balancing his career as a successful actor with his love for music, ¿Téo? began producing original content at a young age, drawing inspiration from his international background. With the release of his debut single “Uno Dos” in 2017, featuring collaborator Jaden Smith, he has gained a large following and captivated audiences worldwide, showcasing his unique blend of Bossa-Nova, Hip-Hop, and Alternative music under the genre he coins as “Neo American.”

In addition to his musical endeavors, ¿Téo? has made a mark in the film industry, appearing in various independent and studio films alongside his brother Moises Arias and acclaimed artists like Kali Uchis and Diane Guerrero. His below-the-radar approach and enigmatic persona have drawn a loyal following, leading to successful concert tours and appearances in major film festivals. ¿Téo?’s music reflects his diverse cultural influences and showcases his hypnotizing voice, solidifying his position as a rising talent in the music industry.

¿Téo? Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

¿Téo? keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, SOUTH AFRICA, BRAZIL. The composition is heavily male (59%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 21,669 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with JACQUEMUS, Maison Margiela, Glossier supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist ¿Téo? score 1.88%Moderate bucket.
Brand: JACQUEMUSBrand: Maison MargielaBrand: Glossier
Followers:548,283
Engagements:10,290
Rate:1.9%
Posts:344
Views:21,669
Avg Likes:10,258
Avg Comments:173
Avg Views:21,669

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 548,283 · Engagements 10,290 · Rate 1.9%
Posts 344 · Views 21,669 · Avg Likes 10,258 · Avg Comments 173 · Avg Views 21,669
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 31%
13-17: 7%
35-44: 4%
Largest: 18-24 (57%); next: 25-34 (31%)
Gender Split Female: 41%
Male: 59%
Non-binary/Other: 0%
Skews male (59%)
Top Countries UNITED STATES (32%)
SOUTH AFRICA (9%)
BRAZIL (6%)
COLOMBIA (5%)
MEXICO (4%)
Top regions: UNITED STATES (32%), SOUTH AFRICA (9%), BRAZIL (6%)
Platform Engagement Instagram: 9,580 avg likes/post · Youtube: 21,669 avg views/post Best reach: Youtube 21,669 avg views; best engagement: Instagram 9,580 avg likes

Top Brand Affinities

JACQUEMUS
Score: 10.32
Maison Margiela
Score: 10.10
Glossier
Score: 8.57
Coach
Score: 7.97
Barbie
Score: 6.77
Champion
Score: 6.59
Free People
Score: 5.89
American Eagle
Score: 5.86
Kylie Cosmetics
Score: 5.54
Vivienne Westwood
Score: 5.42
Steve Madden
Score: 5.39
Stüssy
Score: 4.68
Brand Category Score
JACQUEMUS 10.32
Maison Margiela 10.10
Glossier 8.57
Coach 7.97
Barbie 6.77
Champion 6.59
Free People 5.89
American Eagle 5.86
Kylie Cosmetics 5.54
Vivienne Westwood 5.42
Steve Madden 5.39
Stüssy 4.68
boohoo 4.65
Loewe 4.55
Ableton 4.50
Miu Miu 4.41
Pull&Bear 4.20
OLD NAVY 3.99
Dr. Martens 3.97
SoundCloud 3.53
TOM FORD 3.49
Cartoon Network 3.33
Dolce & Gabbana 3.21
ASOS 3.18
MTV 3.17
Marc Jacobs 3.15
Urban Outfitters 3.15
Coachella 3.02
NARS Cosmetics 3.00
BALMAIN 2.98
Christian Louboutin 2.80
Carhartt 2.76
Nickelodeon 2.67
Bershka 2.62
Timberland 2.53
NBC 2.53
Fendi 2.51
Forever 21 2.42
Kodak 2.32
FashionNova 2.32
Vogue 2.31
Victoria's Secret 2.27
Lollapalooza 2.21
Beats Electronics 2.19
Polo Ralph Lauren 2.18
Vans 2.06
Paramount Pictures 2.06
Hollister Co 2.02
shein 1.99
Too Faced Cosmetics 1.97

Official Profiles

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Artist: ¿Téo?

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-07)

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Popularity (2025-10-06)

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