Tempo

Tempo — hip-hop & rap artist from PR.

Puerto Rican rapper Tempo debuted live in 1989. After that first opportunity to express himself on-stage, the decision to pursue a music career became a…

Influence: 57.49% Fanbase: 40.08% Trending: 66.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 33.07% • Very Strong

As of 2025-09-08

2,415,794

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:33:12 UTC

Genres

hip-hop & raptrap latinolatin hip hophip-hop/raphip hoplatinlatinreggaetonreggaeton flow

Biography

Puerto Rican rapper Tempo debuted live in 1989. After that first opportunity to express himself on-stage, the decision to pursue a music career became a reality. In 1994, Tempo joined a group of local performers known as El Escuadron del Panico (the Panic Squadron) and teamed up with DJ Joe to make his first record. Later, he made contributions to DJ Frank's Time to Kill and El Mexicano's Entre El Bien y El Mal.

Tempo became one of the first artists signed up to the Puerto Rican independent label Buddha Productions, issuing Game Over in 1999, produced by DJ Playero, and New Game a year later. Sony Discos released his first international compilation, titled Exitos. ~ Drago Bonacich, Rovi

Top Brand Affinities

Report Date: 2025-09-08

Tempo connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, DOMINICAN REPUBLIC, COLOMBIA. With a heavily male (88%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 12,910 avg views per post; Instagram adds dependable engagement depth. Overlap with La Perla, Amazon Music, Univision highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tempo moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tempo score 0.19% — Low bucket.

Brand: La PerlaBrand: Amazon MusicBrand: Univision

Followers:2,415,794

Engagements:4,554

Rate:0.2%

Posts:468

Avg Likes:4,470

Avg Comments:360

Avg Views:12,910

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,415,794 · Engagements 4,554 · Rate 0.2% Posts 468 · Views 12,910 · Avg Likes 4,470 · Avg Comments 360 · Avg Views 12,910	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 36% 35-44: 5% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (36%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (20%) DOMINICAN REPUBLIC (18%) COLOMBIA (12%) CHILE (8%) SPAIN (6%)	Top regions: UNITED STATES (20%), DOMINICAN REPUBLIC (18%), COLOMBIA (12%)
Platform Engagement	Instagram: 3,294 avg likes/post · Youtube: 12,910 avg views/post	Best reach: Youtube 12,910 avg views; best engagement: Instagram 3,294 avg likes

Top Brand Affinities

La Perla

Score: 33.07

Amazon Music

Score: 19.28

Univision

Score: 14.77

Pro Tools

Score: 14.62

New Era

Score: 12.31

Suavecito

Score: 10.23

Andis

Score: 9.91

Barber Shop Connect

Score: 7.64

VidaSana

Score: 6.11

Movistar

Score: 5.37

BaByliss

Score: 5.01

Amway

Score: 3.99

Brand	Category	Score
La Perla		33.07
Amazon Music		19.28
Univision		14.77
Pro Tools		14.62
New Era		12.31
Suavecito		10.23
Andis		9.91
Barber Shop Connect		7.64
VidaSana		6.11
Movistar		5.37
BaByliss		5.01
Amway		3.99
iHeartRadio Music Awards		3.99
NBA		3.95
Los Angeles Lakers		3.49
Acura		3.44
musical.ly		3.15
ESPN		3.07
Fila		2.89
Hennessy		2.73
Timberland		2.68
Scion		2.55
Bugatti		2.54
Beats Electronics		2.48
Spotify Music		2.45
Cafecito		2.44
Monster Beverage		2.40
Nickelodeon		2.28
Versace		2.25
Jack Daniels		2.24
SoundCloud		2.15
Herbalife		1.92
Supreme		1.91
Sneakerhead		1.83
Nissan		1.80
Hyundai		1.79
Lamborghini		1.77
Puma		1.76
McLaren		1.75
Suzuki		1.73
Calvin Klein		1.66
Universal		1.60
Dodge		1.58
Cadillac		1.57
FOREX		1.54
Lexus		1.53
Guess		1.52
Honda		1.49
Gucci		1.46
Rolex		1.41