Tego Calderón Brand Affinity ranks highest La Perla at 18.92% . Very Strong. Score DMDB 66.83% | Fanbase 59.66%

Tego Calderón — hip-hop & rap artist from PR.

Born in Santurce, Puerto Rico in 1972, rapper Tego Calderón was raised in Carolina and Miami, FL, where he developed a diverse musical background influenced by…

Tego Calderón

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bd3-56b8-7746-9e6c-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinolatin hip hoprap boricuaurbano latinolatinlatinreggaeton

Influential: 66.83% Fanbase: 59.66% Trending: 70.42%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 18.92% • Very Strong

As of 2025-09-10

5,325,442

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.83% | Fanbase 59.66% | Trending 70.42% | CAREER STAGE: MAINSTREAM

Biography

Born in Santurce, Puerto Rico in 1972, rapper Tego Calderón was raised in Carolina and Miami, FL, where he developed a diverse musical background influenced by Latin pop, jazz, and percussion. After making guest appearances on other artists' albums, Calderón released his debut, El Abayarde, in 2002, which quickly gained popularity and established him as a Latin music superstar.

Calderón's subsequent albums, such as 2004's El Enemy de los Guasíbiri, showcased a fusion of dancehall and street-level themes, reflecting his critique of the corporate nature of salsa music. As reggaeton gained popularity in the early 2000s, Calderón collaborated with hip-hop producers and appeared on remixes of mainstream tracks. His 2006 release, The Underdog/El Subestimado, marked a shift towards exploring Afro-Caribbean culture and solidified his partnership with Warner Brothers imprint Atlantic Records.

Report Date: 2025-09-10

Tego Calderón reaches 18-24 & 25-34 audiences concentrated in COLOMBIA, UNITED STATES, VENEZUELA. The demographic tilt is heavily male (80%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 331,357 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to La Perla, Univision, Pro Tools suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tego Calderón score 1.23% — Moderate bucket.

Brand: La PerlaBrand: UnivisionBrand: Pro Tools

Followers:5,325,442

Engagements:65,389

Rate:1.2%

Posts:113

Avg Likes:65,244

Avg Comments:1,414

Avg Views:331,357

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,325,442 · Engagements 65,389 · Rate 1.2% Posts 113 · Views 331,357 · Avg Likes 65,244 · Avg Comments 1,414 · Avg Views 331,357	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 36% 35-44: 7% 13-17: 4%	Largest: 18-24 (51%); next: 25-34 (36%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	COLOMBIA (15%) UNITED STATES (13%) VENEZUELA (9%) SPAIN (8%) ECUADOR (8%)	Top regions: COLOMBIA (15%), UNITED STATES (13%), VENEZUELA (9%)
Platform Engagement	Instagram: 61,928 avg likes/post · Youtube: 331,357 avg views/post	Best reach: Youtube 331,357 avg views; best engagement: Instagram 61,928 avg likes

Top Brand Affinities

La Perla

Score: 18.92

Univision

Score: 18.60

Pro Tools

Score: 8.13

Pioneer

Score: 7.55

Andis

Score: 7.22

Amazon Music

Score: 7.21

Movistar

Score: 6.30

Suavecito

Score: 6.05

Ableton

Score: 5.46

Cafecito

Score: 5.34

American Airlines

Score: 5.11

Barber Shop Connect

Score: 5.08

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Top Brand Affinities

Brand	Category	Score
La Perla		18.92
Univision		18.60
Pro Tools		8.13
Pioneer		7.55
Andis		7.22
Amazon Music		7.21
Movistar		6.30
Suavecito		6.05
Ableton		5.46
Cafecito		5.34
American Airlines		5.11
Barber Shop Connect		5.08
VidaSana		4.18
iHeartRadio Music Awards		3.88
Sneakerhead		3.73
Acura		3.28
ESPN		3.28
Timberland		3.00
Lollapalooza		2.58
Beats Electronics		2.55
Fenty beauty		2.50
Los Angeles Lakers		2.38
FashionNova		2.25
NBA		2.16
Polo Ralph Lauren		2.11
Versace		1.94
Coachella		1.86
Forever 21		1.83
Kodak		1.79
Puma		1.79
Anastasia Beverly Hills		1.78
Bugatti		1.77
shein		1.75
FIFA		1.75
Heineken		1.70
musical.ly		1.69
Herbalife		1.65
Universal		1.61
SheInside		1.60
Spotify Music		1.60
Mitsubishi Motors		1.57
Target		1.57
Lexus		1.56
Mazda		1.56
Honda		1.54
Chevrolet		1.54
Bellagio		1.47
Urban Decay Cosmetics		1.46
Pepsi		1.45
Suzuki		1.43