Taylor Swift
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-24
374,142,585
Social Media Followers
As of 2025-09-24
00:00:00
Hours Airplay
Updated 2025-10-03 20:45:44 UTC
Genres
Scores
Biography
Born in Pennsylvania to a family with a background in finance, Swift's early interest in music led her to Nashville at a young age to pursue her career. With hits like "Teardrops on My Guitar" and "Our Song," she quickly gained attention in the industry, signing with Big Machine Records and releasing her debut album in 2006. Swift's subsequent albums, including the Grammy-winning Fearless and the chart-topping Red, further cemented her status as a music icon. Her recent ventures into re-recording her catalog and the release of the album Midnights in 2022 continue to showcase her versatility and enduring popularity.
Taylor Swift reliably reaches 18-24 & 25-34 audiences in UNITED STATES, INDIA, PHILIPPINES. The base is heavily female (64%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (26,600,000 avg views per post); Instagram layers on depth and replies. The audience sits near CNN, Jollibee, ABC, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 374,142,585 · Engagements 8,660,498 · Rate 2.3% Posts 1,354 · Views 27,245,566 · Avg Likes 8,433,286 · Avg Comments 49,599 · Avg Views 27,245,566 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 25% 13-17: 9% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (25%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (18%) INDIA (9%) PHILIPPINES (8%) BRAZIL (6%) INDONESIA (5%) |
Top regions: UNITED STATES (18%), INDIA (9%), PHILIPPINES (8%) |
| Platform Engagement | Instagram: 5,879,775 avg likes/post · Tiktok: 26,600,000 avg views/post · Youtube: 645,566 avg views/post | Best reach: Tiktok 26,600,000 avg views; best engagement: Instagram 5,879,775 avg likes |
Top Brand Affinities
CNN
Jollibee
ABC
NBC
Lollapalooza
Target
MTV
ASOS
Sunnies Studios
Dr. Martens
CBS
Showtime
| Brand | Category | Score |
|---|---|---|
| CNN | 3.64 | |
| Jollibee | 3.52 | |
| ABC | 3.50 | |
| NBC | 2.98 | |
| Lollapalooza | 2.93 | |
| Target | 2.45 | |
| MTV | 2.34 | |
| ASOS | 2.28 | |
| Sunnies Studios | 2.14 | |
| Dr. Martens | 1.94 | |
| CBS | 1.93 | |
| Showtime | 1.78 | |
| CBS Television Studios | 1.77 | |
| Tinder | 1.75 | |
| Aperol | 1.74 | |
| Cafecito | 1.74 | |
| Warner Bros | 1.64 | |
| Vogue | 1.63 | |
| Pixar | 1.58 | |
| L'Oréal Paris | 1.53 | |
| Pic Collage | 1.52 | |
| Yves Saint Laurent | 1.52 | |
| HBO | 1.48 | |
| Puma | 1.48 | |
| Costco | 1.48 | |
| Forever 21 | 1.46 | |
| The Olympic Games | 1.44 | |
| Bellagio | 1.43 | |
| Lush | 1.43 | |
| FashionNova | 1.28 | |
| Christian Dior | 1.26 | |
| Versace | 1.24 | |
| Lego | 1.24 | |
| Pepsi | 1.24 | |
| Pandora | 1.23 | |
| Chanel | 1.21 | |
| Polaroid | 1.21 | |
| Guinness | 1.18 | |
| Starbucks | 1.18 | |
| Urban Decay Cosmetics | 1.14 | |
| Anastasia Beverly Hills | 1.11 | |
| McDonald's | 1.10 | |
| UNIQLO | 1.10 | |
| Pokemon Go | 1.10 | |
| Lamborghini | 1.08 | |
| Los Angeles Lakers | 1.06 | |
| Walt Disney | 1.05 | |
| Chipotle Mexican Grill | 1.04 | |
| OREO | 1.04 | |
| H&M | 1.03 |
Official Profiles
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LoginArtist: Taylor Swift
The map shows every radio station that aired Taylor Swift today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-23)
Total: 103,583,817
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
87,751,184 | 84.72% |
| [+] |
Audiomack |
10,716,585 | 10.35% |
| [+] |
Pandora |
3,392,645 | 3.28% |
| [+] |
Yandex |
1,470,879 | 1.42% |
| [+] |
Jiosaavn |
252,524 | 0.24% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-23 19:57:18 | Anti-Hero | Radio Trausnitz | Ingolstadt, DE | 196 |
| 2025-09-23 19:57:14 | Anti-Hero | Radio Awn | Passau, DE | 195 |
| 2025-09-23 19:54:19 | Shake It Off | Radio Austria | Vienna, AT | 209 |
| 2025-09-23 19:53:38 | So High School | Nova 96.9 | Sydney, AU | 8 |
| 2025-09-23 19:53:21 | Blank Space | Radio Saw | Halle (Saale), DE | 230 |
| 2025-09-23 19:53:17 | Blank Space (Taylor's Version) | TRFM | Traralgon, AU | 204 |
| 2025-09-23 19:52:39 | Blank Space (Taylor's Version) | 3CCS (Mixx FM 92.7) | Lorne, AU | 210 |
| 2025-09-23 19:52:25 | Blank Space (Taylor's Version) | 3WWM (Mixx FM 101.3) | Horsham, AU | 182 |
| 2025-09-23 19:51:55 | Blank Space (Taylor's Version) | Edge FM 102.5 | Deniliquin, AU | 214 |
| 2025-09-23 19:51:27 | Anti-Hero | KHTH Hot 101.7 FM | Santa Rosa, CA, US | 185 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |