Taylor McFerrin

Taylor McFerrin — r&b, funk & soul artist from US.

Taylor McFerrin is a jazz/soul/electronic musician and producer whose first recorded appearance was as a background singer on “Jubilee”, a song included…

Influence: 54.45% Fanbase: 31.33% Trending: 66.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 110.75% • Very Strong

As of 2025-09-08

29,972

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:52:53 UTC

Genres

r&b, funk & soulindie soulneo r&bneo souljazz & standardsindie jazznu jazzhip-hop & rapbroken beatelectronicelectronicwonky

Biography

Taylor McFerrin is a jazz/soul/electronic musician and producer whose first recorded appearance was as a background singer on “Jubilee”, a song included on his father Bobby McFerrin‘s 1982 debut album.

Moving on 3 decades, following on from a series of singles and EPs, Taylor released his amazing debut album ‘Early Riser’ on Flying Lotus’ Brainfeeder imprint in 2014.

The album featured guest appearances from Naipalm (Hiatus Kaiyote), Thundercat, Robert Glasper, Cesar Mariano, Marcus Gilmore and, returning a favour from 32 years prior, Bobby McFerrin.

Taylor continues to tour worldwide both as a solo act, and as a duo featuring jazz drummer prodigy Marcus Gilmore. In addition to headline shows, he has performed alongside artists such as Erykah Badu, The Roots, Nas and Talib Kweli.

Taylor’s latest musical venture sees him as part of Robert Glasper’s new jazz supergroup,
R+R=Now, alongside Christian Scott, Terrace Martin, Derrick Hodge and Justin Tyson.
The group released an album, “Collagically Speaking” via Blue Note Records in June 2018.

Top Brand Affinities

Report Date: 2025-09-08

Taylor McFerrin performs best with fans in the 25-34 range, concentrated in UNITED STATES, ITALY, UNITED KINGDOM. Audience composition is heavily male (73%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 18,093 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward MOOG, Ableton, Akai, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Taylor McFerrin is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Taylor McFerrin score 4.86% — Very Strong bucket.

Brand: MOOGBrand: AbletonBrand: Akai

Followers:29,972

Engagements:1,458

Rate:4.9%

Posts:136

Avg Likes:1,441

Avg Comments:66

Avg Views:18,093

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,972 · Engagements 1,458 · Rate 4.9% Posts 136 · Views 18,093 · Avg Likes 1,441 · Avg Comments 66 · Avg Views 18,093	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 30% 35-44: 14% 45-64: 6%	Largest: 25-34 (47%); next: 18-24 (30%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (36%) ITALY (12%) UNITED KINGDOM (7%) SOUTH KOREA (6%) JAPAN (5%)	Top regions: UNITED STATES (36%), ITALY (12%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 946 avg likes/post · Youtube: 18,093 avg views/post	Best reach: Youtube 18,093 avg views; best engagement: Instagram 946 avg likes

Top Brand Affinities

MOOG

Score: 110.75

Ableton

Score: 75.48

Akai

Score: 67.41

Mixcloud

Score: 63.55

Pro Tools

Score: 29.61

Ampeg

Score: 26.45

Akg

Score: 21.81

Amazon Music

Score: 21.57

Live Nation

Score: 20.64

Beats Electronics

Score: 18.30

Sennheiser

Score: 18.12

SoundCloud

Score: 13.07

Brand	Category	Score
MOOG		110.75
Ableton		75.48
Akai		67.41
Mixcloud		63.55
Pro Tools		29.61
Ampeg		26.45
Akg		21.81
Amazon Music		21.57
Live Nation		20.64
Beats Electronics		18.30
Sennheiser		18.12
SoundCloud		13.07
Atmos		11.18
Pioneer		10.79
Spotify Music		10.50
Kickstarter		5.59
NBC		4.93
Coachella		4.73
Paramount Pictures		4.61
iHeartRadio Music Awards		4.60
Leica		4.55
Kodak		4.31
Carhartt		3.74
Yamaha		3.73
Oculus		3.72
CNN		3.65
ESPN		3.64
Fujifilm		3.49
Hennessy		3.24
Stüssy		3.07
MTV		2.98
Matrix		2.88
Urban Outfitters		2.82
Polaroid		2.79
Warner Bros		2.78
Airbnb		2.66
Emporium		2.60
Lollapalooza		2.58
Los Angeles Lakers		2.56
musical.ly		2.45
Pixar		2.41
Cadillac		2.34
Nickelodeon		2.34
Showtime		2.34
NBA		2.23
BBC		2.21
Dr. Martens		2.00
Paypal		1.97
Sneakerhead		1.86
Amazon		1.84