Taylor Dayne
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
644,366
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:05:03 UTC
Genres
Biography
Taylor has sold over 75 million albums and singles worldwide, earned three Grammy nominations, an American Music Award, and multiple New York Music Awards. She has also received New York Hall of Fame honors and ranked as the number 18 Female Dance artist of all time by Rolling Stone magazine. She is one of the very few artists in musical history to successfully crossover into almost every musical genre and chart with hit singles in Pop, Dance, R&B, Adult Contemporary, and Rock.
She has also topped the U.S. Billboard Hot Dance Club Play chart three times. In December 2016, Billboard magazine ranked her as the 28th most successful dance artist of all-time.
Taylor Dayne is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, NIGERIA. The audience is heavily male (56%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (15,900 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, GLAMSQUAD, Dancing with the Stars points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 644,366 · Engagements 4,315 · Rate 0.7% Posts 1,363 · Views 21,235 · Avg Likes 4,135 · Avg Comments 421 · Avg Views 21,235 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 28% 18-24: 19% 45-64: 16% |
Largest: 25-34 (35%); next: 35-44 (28%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (39%) BRAZIL (10%) NIGERIA (5%) UNITED KINGDOM (5%) PHILIPPINES (4%) |
Top regions: UNITED STATES (39%), BRAZIL (10%), NIGERIA (5%) |
| Platform Engagement | Instagram: 2,683 avg likes/post · Tiktok: 15,900 avg views/post · Youtube: 5,335 avg views/post | Best reach: Tiktok 15,900 avg views; best engagement: Instagram 2,683 avg likes |
Top Brand Affinities
Live Nation
GLAMSQUAD
Dancing with the Stars
NBC
FOX
Macy's
HBO Max
iHeartRadio Music Awards
Amazon Music
MTV
The Ritz-Carlton
CNN
| Brand | Category | Score |
|---|---|---|
| Live Nation | 25.78 | |
| GLAMSQUAD | 19.30 | |
| Dancing with the Stars | 17.47 | |
| NBC | 14.44 | |
| FOX | 12.75 | |
| Macy's | 11.47 | |
| HBO Max | 10.99 | |
| iHeartRadio Music Awards | 10.45 | |
| Amazon Music | 10.12 | |
| MTV | 9.93 | |
| The Ritz-Carlton | 8.59 | |
| CNN | 8.58 | |
| United | 8.20 | |
| Delta | 8.07 | |
| Publix | 8.04 | |
| MATTEL | 7.73 | |
| Columbia Pictures | 7.70 | |
| Wilton | 7.58 | |
| Four Seasons | 7.28 | |
| Barbie | 7.17 | |
| DeLorean Motor Company | 6.67 | |
| Marshalls | 6.61 | |
| Paramount Pictures | 6.60 | |
| ABC | 6.11 | |
| Margaritaville | 5.90 | |
| American Airlines | 5.77 | |
| Walgreens | 5.26 | |
| Verizon | 5.24 | |
| Alexander McQueen | 5.20 | |
| Kroger | 5.10 | |
| The Home Depot | 5.08 | |
| Kmart | 5.07 | |
| KARL LAGERFELD | 4.96 | |
| Gillette | 4.76 | |
| CBS | 4.55 | |
| HomeGoods | 4.50 | |
| NORDSTROM | 4.31 | |
| Movistar | 4.29 | |
| Coach | 4.27 | |
| Vogue | 4.27 | |
| NFL | 4.16 | |
| ESPN | 4.11 | |
| Warner Bros | 4.04 | |
| Hilton | 4.01 | |
| Showtime | 3.74 | |
| Martini | 3.74 | |
| Costco | 3.63 | |
| Dunkin' Donuts | 3.63 | |
| Pfizer | 3.62 | |
| Walmart | 3.61 |
Official Profiles
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LoginArtist: Taylor Dayne
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Top 10 Songs Played Today
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Total Streams (2025-09-23)
Total: 2,655,014
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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2,260,722 | 85.15% |
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391,916 | 14.76% |
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2,376 | 0.09% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-20 04:00 UTC | Taylor Dayne | Hawaii Theatre | Honolulu, United States |















