Tay Money

Tay Money — hip-hop & rap artist from US.

Tay Money (born April 6, 1993) is a rapper based out of Dallas, Texas. She is best known for her song "Trappers Delight" which received over 1.1 million…

Influence: 56.07% Fanbase: 33.84% Trending: 67.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 33.41% • Very Strong

As of 2025-09-09

1,775,747

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:21 UTC

Genres

hip-hop & rapdfw raphip hoptrapelectronictrap queen

Biography

Tay Money (born April 6, 1993) is a rapper based out of Dallas, Texas. She is best known for her song "Trappers Delight" which received over 1.1 million views in less than a month. Tay Money is originally from Athens, Texas, a small town of around 12,000 people near Tyler, Texas. In 2015, she moved to Dallas, Texas.

When Tay Money first moved to Dallas, Texas she began working at a beauty salon. Growing up, she always enjoyed listening to rap music and freestyling with friends. However she only began rapping seriously after visiting a recording studio with friends to take pictures. Tay Money got in the recording booth and really enjoyed the experience so she decided to start to rapping professionally.

On February 1, 2018 Tay Money released he third song and music video "MONEYWAY" through Elevator Magazine. "MONEYWAY" is a remix of Yung Joc's hit song "It's Goin' Down" from 2006. The music video received 190,000 views in less than six months.

Tay Money released her fourth song and music video "Trapper's Delight" through WorldStarHipHop on July 24, 2018. The video received over 1.2 million views in less than a month.

Tay Money is known for her Southern accent and style having grown up in rural Athens, Texas. Her songs are typically short ranging from two to three minutes. Tay Money's songs often discuss her financial success, clothing, sex appeal, and her ability to do what she wants.

Top Brand Affinities

Report Date: 2025-09-09

Tay Money converts attention from 18-24 & 25-34 audiences across UNITED STATES, CANADA, UNITED KINGDOM. Audience shape is heavily female (72%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 85,184 avg views per post, with supportive conversation on Instagram. Shared audience with Spinrilla, Betsey Johnson, True Religion underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tay Money score 0.77% — Low bucket.

Brand: SpinrillaBrand: Betsey JohnsonBrand: True Religion

Followers:1,775,747

Engagements:13,649

Rate:0.8%

Posts:857

Avg Likes:13,722

Avg Comments:386

Avg Views:126,384

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,775,747 · Engagements 13,649 · Rate 0.8% Posts 857 · Views 126,384 · Avg Likes 13,722 · Avg Comments 386 · Avg Views 126,384	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (74%) CANADA (5%) UNITED KINGDOM (2%) AUSTRALIA (1%) BRAZIL (1%)	Top regions: UNITED STATES (74%), CANADA (5%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 9,116 avg likes/post · Tiktok: 41,200 avg views/post · Youtube: 85,184 avg views/post	Best reach: Youtube 85,184 avg views; best engagement: Instagram 9,116 avg likes

Top Brand Affinities

Spinrilla

Score: 33.41

Betsey Johnson

Score: 24.87

True Religion

Score: 24.31

Palm Angels

Score: 12.62

Barbie

Score: 12.15

FashionNova

Score: 11.62

Nasty Gal

Score: 11.46

Depop

Score: 9.58

Houston Livestock Show and Rodeo

Score: 9.55

Vivienne Westwood

Score: 9.42

SoundCloud

Score: 8.62

boohoo

Score: 8.09

Brand	Category	Score
Spinrilla		33.41
Betsey Johnson		24.87
True Religion		24.31
Palm Angels		12.62
Barbie		12.15
FashionNova		11.62
Nasty Gal		11.46
Depop		9.58
Houston Livestock Show and Rodeo		9.55
Vivienne Westwood		9.42
SoundCloud		8.62
boohoo		8.09
Steve Madden		7.73
MISSGUIDED		7.22
T.J. Maxx		6.97
Hennessy		6.96
Free People		6.95
Milani Cosmetics		6.45
shein		6.12
Kodak		6.09
Maison Margiela		6.04
Champion		6.01
ULTA Beauty		5.21
Fenty beauty		5.14
iHeartRadio Music Awards		5.14
Coach		5.08
Alexander McQueen		5.07
Forever 21		4.97
SheInside		4.94
Verizon		4.58
UGG		4.10
BH Cosmetics		4.05
Supreme		4.04
NORDSTROM		3.97
Urban Outfitters		3.92
Kylie Cosmetics		3.91
ASOS		3.81
Beats Electronics		3.79
Moncler		3.78
Carhartt		3.65
NARS Cosmetics		3.63
TOM FORD		3.53
American Eagle		3.52
Lululemon Athletica		3.51
Christian Louboutin		3.47
Versace		3.42
MTV		3.31
Spotify Music		3.25
Sneakerhead		3.23
Polo Ralph Lauren		3.21