Tay Keith
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
727,619
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:49:08 UTC
Genres
Biography
Born in South Memphis, Tennessee, Tay Keith (born Brytavious Lakeith Chambers) found his knack for production at age 14, learning at home while uploading beats to audio streaming platforms. After moving to Raleigh, he quickly developed a friendship and working relationship with local rapper BlocBoy JB, and was quick to provide beats for the rapper's 2016 debut mixtape, Who Am I. Mastering both the clacking drawl of local production styles and the faster pace of mainstream trap, the producer upped his work ethic through the mid- to late 2010s, working on mixtapes including Blac Youngsta's F*ck Everybody, Moneybagg Yo's Heartless and Federal 3X, and BlocBoy's Loco, Grape Juice, The Purple M&M, and Who Am I 3.
After the Memphis collaborators caught the attention of international superstar Drake, the trio worked together for 2018 single "Look Alive," which landed at number five on the U.S. singles chart and gave both artists their first taste of the mainstream. With international eyes on the duo, they were quick to enlist 21 Savage for remix track "Rover 2.0." Working alongside artists from A$AP Rocky to G-Eazy, Tay landed production work for Travis Scott's upcoming ASTROWORLD LP through his co-sign from Drake, whose "Nonstop" had become Tay's second Top Ten production. The result was the co-produced "Sicko Mode," the first hip-hop song in history to spend more than 30 weeks in the chart's Top Ten. The single landed Tay his first number one hit, as well as two nominations at the 61st Grammy Awards later that year.
Now an established name in the hip-hop mainstream, the Memphis producer continued to work with some of the industry's biggest names, ending 2018 with colossal hits including Eminem's "Not Alike," Lil Baby, Gunna, and Drake's "Never Recover," Metro Boomin and 21 Savage's "Don't Come Out the House," and 6ix9ine's "Stoopid." He also made time for comparatively underground projects such as Foolhardy, a full-length with Co Cash. The next year saw the producer expand his repertoire to R&B and pop. After kicking off 2019 with work for Beyoncé ("Before I Let Go"), Tay worked with Miley Cyrus ("Mother's Daughter") and DJ Khaled ("Wish Wish"), alongside more traditional trap rappers Denzel Curry ("Automatic") and Gucci Mane ("Came from Scratch," "Look at Me Now," "Bottom"). Tay's triumphs over the next two years included platinum certifications for Polo G's "Go Stupid," Lil Nas X's "Holiday," and another DJ Khaled hit, "Every Chance I Get" (featuring Lil Baby and Lil Durk). Additionally, he put together another full-length, Fxck the Cash Up, this one recorded with fellow Memphis natives Fast Cash Boyz. In 2022, Tay set up his hometown-based Drumatized label, worked out a licensing deal with major-label Warner, and launched his imprint with "Take Off," a single co-produced by Grayson Beats with mike duties shared by Lil Durk and Gunna. ~ David Crone, Rovi
Tay Keith reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (83%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 4,273 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Spinrilla, Live Nation, Warner Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 727,619 · Engagements 4,273 · Rate 0.6% Posts 118 · Views 0 · Avg Likes 4,273 · Avg Comments 148 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 35% 35-44: 12% 13-17: 5% |
Largest: 25-34 (47%); next: 18-24 (35%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (72%) CANADA (3%) UNITED KINGDOM (2%) NIGERIA (1%) SOUTH AFRICA (1%) |
Top regions: UNITED STATES (72%), CANADA (3%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 4,273 avg likes/post | best engagement: Instagram 4,273 avg likes |
Top Brand Affinities
Spinrilla
Live Nation
Warner Music
Akai
Pro Tools
True Religion
Palm Angels
SoundCloud
WNBA
New Era
Marni
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 83.34 | |
| Live Nation | 37.15 | |
| Warner Music | 28.02 | |
| Akai | 25.99 | |
| Pro Tools | 24.28 | |
| True Religion | 19.99 | |
| Palm Angels | 18.32 | |
| SoundCloud | 17.03 | |
| WNBA | 16.04 | |
| New Era | 14.81 | |
| Marni | 14.67 | |
| Amazon Music | 14.20 | |
| Beats Electronics | 14.01 | |
| Ableton | 14.01 | |
| Maison Margiela | 11.89 | |
| Kodak | 8.82 | |
| iHeartRadio Music Awards | 8.75 | |
| Maybach | 8.59 | |
| Lanvin | 8.52 | |
| Acne Studios | 7.71 | |
| Sneaker News | 7.65 | |
| Champion | 7.48 | |
| Steve Madden | 7.27 | |
| Stone Island | 6.89 | |
| Hennessy | 6.85 | |
| MTV | 6.79 | |
| Spotify Music | 6.38 | |
| Philips | 6.09 | |
| Alexander McQueen | 5.92 | |
| Moncler | 5.86 | |
| shein | 5.68 | |
| Supreme | 5.63 | |
| Pioneer | 5.51 | |
| ESPN | 5.50 | |
| Loewe | 5.49 | |
| Urban Outfitters | 5.28 | |
| FashionNova | 5.11 | |
| Los Angeles Lakers | 5.02 | |
| Coach | 4.87 | |
| Sneakerhead | 4.83 | |
| boohoo | 4.77 | |
| Nice Kicks | 4.74 | |
| American Airlines | 4.66 | |
| NBA | 4.65 | |
| Verizon | 4.60 | |
| UGG | 4.55 | |
| Versace | 4.46 | |
| FedEx | 4.40 | |
| Stüssy | 4.35 | |
| Barber Shop Connect | 4.09 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















