Tay Keith

Tay Keith

Country: US | Gender: male

Influence: 54.74% Fanbase: 26.27% Trending: 68.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 83.34% • Very Strong

As of 2025-09-08

727,619

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:08 UTC

Genres

hip-hop & raphip-hop/rapmemphis hip hophip hoptrap

Biography

Producer Tay Keith and his lean, snaking sound crept into the mainstream in 2018 with a trifecta of Top Ten pop hits tailored for the streets. He first scored that year with "Look Alive," headlined by longtime friend and collaborator BlocBoy JB. That track featured Drake, whose subsequent "Nonstop" -- which Tay co-produced -- almost crowned the chart. Those were warning flares for Travis Scott's massive "Sicko Mode," another Tay co-production, which not only topped the Billboard Hot 100 but earned a pair of Grammy nominations and achieved rare diamond platinum status. Since that breakthrough year, Tay Keith's collection of gold and platinum awards has grown through collaborations with the likes of 6ix9ine ("Stoopid"), DJ Khaled (including "Wish Wish"), Polo G ("Go Stupid"), and Lil Nas X ("Holiday"). In addition to his large volume of work in support of rappers and singers, Tay has been either a lead or co-lead artist on occasion. He has teamed with Co Cash for Foolhardy (2018), and with Fast Cash Boyz for Fxck the Cash Up (2020). He launched his Warner-supported Drumatized label with the Lil Durk and Gunna collaboration "Lights Off" (2022).

Born in South Memphis, Tennessee, Tay Keith (born Brytavious Lakeith Chambers) found his knack for production at age 14, learning at home while uploading beats to audio streaming platforms. After moving to Raleigh, he quickly developed a friendship and working relationship with local rapper BlocBoy JB, and was quick to provide beats for the rapper's 2016 debut mixtape, Who Am I. Mastering both the clacking drawl of local production styles and the faster pace of mainstream trap, the producer upped his work ethic through the mid- to late 2010s, working on mixtapes including Blac Youngsta's F*ck Everybody, Moneybagg Yo's Heartless and Federal 3X, and BlocBoy's Loco, Grape Juice, The Purple M&M, and Who Am I 3.

After the Memphis collaborators caught the attention of international superstar Drake, the trio worked together for 2018 single "Look Alive," which landed at number five on the U.S. singles chart and gave both artists their first taste of the mainstream. With international eyes on the duo, they were quick to enlist 21 Savage for remix track "Rover 2.0." Working alongside artists from A$AP Rocky to G-Eazy, Tay landed production work for Travis Scott's upcoming ASTROWORLD LP through his co-sign from Drake, whose "Nonstop" had become Tay's second Top Ten production. The result was the co-produced "Sicko Mode," the first hip-hop song in history to spend more than 30 weeks in the chart's Top Ten. The single landed Tay his first number one hit, as well as two nominations at the 61st Grammy Awards later that year.

Now an established name in the hip-hop mainstream, the Memphis producer continued to work with some of the industry's biggest names, ending 2018 with colossal hits including Eminem's "Not Alike," Lil Baby, Gunna, and Drake's "Never Recover," Metro Boomin and 21 Savage's "Don't Come Out the House," and 6ix9ine's "Stoopid." He also made time for comparatively underground projects such as Foolhardy, a full-length with Co Cash. The next year saw the producer expand his repertoire to R&B and pop. After kicking off 2019 with work for Beyoncé ("Before I Let Go"), Tay worked with Miley Cyrus ("Mother's Daughter") and DJ Khaled ("Wish Wish"), alongside more traditional trap rappers Denzel Curry ("Automatic") and Gucci Mane ("Came from Scratch," "Look at Me Now," "Bottom"). Tay's triumphs over the next two years included platinum certifications for Polo G's "Go Stupid," Lil Nas X's "Holiday," and another DJ Khaled hit, "Every Chance I Get" (featuring Lil Baby and Lil Durk). Additionally, he put together another full-length, Fxck the Cash Up, this one recorded with fellow Memphis natives Fast Cash Boyz. In 2022, Tay set up his hometown-based Drumatized label, worked out a licensing deal with major-label Warner, and launched his imprint with "Take Off," a single co-produced by Grayson Beats with mike duties shared by Lil Durk and Gunna. ~ David Crone, Rovi

Tay Keith Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Tay Keith reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (83%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 4,273 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Spinrilla, Live Nation, Warner Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tay Keith score 0.59%Low bucket.
Brand: SpinrillaBrand: Live NationBrand: Warner Music
Followers:727,619
Engagements:4,273
Rate:0.6%
Posts:118
Views:0
Avg Likes:4,273
Avg Comments:148
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 727,619 · Engagements 4,273 · Rate 0.6%
Posts 118 · Views 0 · Avg Likes 4,273 · Avg Comments 148 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 47%
18-24: 35%
35-44: 12%
13-17: 5%
Largest: 25-34 (47%); next: 18-24 (35%)
Gender Split Female: 17%
Male: 83%
Non-binary/Other: 0%
Skews male (83%)
Top Countries UNITED STATES (72%)
CANADA (3%)
UNITED KINGDOM (2%)
NIGERIA (1%)
SOUTH AFRICA (1%)
Top regions: UNITED STATES (72%), CANADA (3%), UNITED KINGDOM (2%)
Platform Engagement Instagram: 4,273 avg likes/post best engagement: Instagram 4,273 avg likes

Top Brand Affinities

Spinrilla
Score: 83.34
Live Nation
Score: 37.15
Warner Music
Score: 28.02
Akai
Score: 25.99
Pro Tools
Score: 24.28
True Religion
Score: 19.99
Palm Angels
Score: 18.32
SoundCloud
Score: 17.03
WNBA
Score: 16.04
New Era
Score: 14.81
Marni
Score: 14.67
Amazon Music
Score: 14.20
Brand Category Score
Spinrilla 83.34
Live Nation 37.15
Warner Music 28.02
Akai 25.99
Pro Tools 24.28
True Religion 19.99
Palm Angels 18.32
SoundCloud 17.03
WNBA 16.04
New Era 14.81
Marni 14.67
Amazon Music 14.20
Beats Electronics 14.01
Ableton 14.01
Maison Margiela 11.89
Kodak 8.82
iHeartRadio Music Awards 8.75
Maybach 8.59
Lanvin 8.52
Acne Studios 7.71
Sneaker News 7.65
Champion 7.48
Steve Madden 7.27
Stone Island 6.89
Hennessy 6.85
MTV 6.79
Spotify Music 6.38
Philips 6.09
Alexander McQueen 5.92
Moncler 5.86
shein 5.68
Supreme 5.63
Pioneer 5.51
ESPN 5.50
Loewe 5.49
Urban Outfitters 5.28
FashionNova 5.11
Los Angeles Lakers 5.02
Coach 4.87
Sneakerhead 4.83
boohoo 4.77
Nice Kicks 4.74
American Airlines 4.66
NBA 4.65
Verizon 4.60
UGG 4.55
Versace 4.46
FedEx 4.40
Stüssy 4.35
Barber Shop Connect 4.09

Official Profiles

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Artist: Tay Keith

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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