Tay-K

Tay-K — hip-hop & rap artist from US.

Tay-K, born Taymor Travon McIntyre in Long Beach, California in 2000, is an Arlington, Texas-based rapper. He began his music career early on as a member of…

Influence: 64.86% Fanbase: 58.68% Trending: 67.94% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 29.91% • Very Strong

As of 2025-09-10

1,436,449

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:59:50 UTC

Genres

hip-hop & rapraptrapcali raphip-hop/rapunderground hip hopdfw rapvapor trapcontemporary hip hophip hop

Biography

Tay-K, born Taymor Travon McIntyre in Long Beach, California in 2000, is an Arlington, Texas-based rapper. He began his music career early on as a member of the Daytona Boyz and gained local attention through self-produced solo tracks. Tay-K rose to global fame with his 2017 hit song "The Race", which reached number 44 on the US Billboard Hot 100 and earned platinum certification from the RIAA in January 2018.

Following his arrest in 2017 for cutting off his ankle monitor and fleeing house arrest in Texas, Tay-K released his mixtape #SantanaWorld, featuring popular tracks like “The Race”, “Murder She Wrote”, and “I

Top Brand Affinities

Report Date: 2025-09-10

Tay-K connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, FRANCE. With a heavily male (80%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 77 avg views per post; Instagram adds dependable engagement depth. Overlap with Spinrilla, Palm Angels, True Religion highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tay-K moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tay-K score 13.51% — Very Strong bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: True Religion

Followers:1,436,449

Engagements:194,073

Rate:13.5%

Posts:74

Avg Likes:194,073

Avg Comments:1,761

Avg Views:77

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,436,449 · Engagements 194,073 · Rate 13.5% Posts 74 · Views 77 · Avg Likes 194,073 · Avg Comments 1,761 · Avg Views 77	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 10% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (77%) UNITED KINGDOM (3%) FRANCE (3%) POLAND (2%) CANADA (2%)	Top regions: UNITED STATES (77%), UNITED KINGDOM (3%), FRANCE (3%)
Platform Engagement	Instagram: 194,070 avg likes/post · Youtube: 77 avg views/post	Best reach: Youtube 77 avg views; best engagement: Instagram 194,070 avg likes

Top Brand Affinities

Spinrilla

Score: 29.91

Palm Angels

Score: 26.06

True Religion

Score: 16.43

Vivienne Westwood

Score: 12.09

Champion

Score: 9.58

Maison Margiela

Score: 9.35

Kodak

Score: 8.83

SoundCloud

Score: 8.73

Alexander McQueen

Score: 7.76

Moncler

Score: 7.09

Pontiac

Score: 6.93

Supreme

Score: 6.63

Brand	Category	Score
Spinrilla		29.91
Palm Angels		26.06
True Religion		16.43
Vivienne Westwood		12.09
Champion		9.58
Maison Margiela		9.35
Kodak		8.83
SoundCloud		8.73
Alexander McQueen		7.76
Moncler		7.09
Pontiac		6.93
Supreme		6.63
Hennessy		4.92
FashionNova		4.86
Balenciaga		4.42
Sprite		4.15
Lacoste		3.41
NBA		3.37
Beats Electronics		3.29
Gatorade		3.26
Louis Vuitton		3.14
Carhartt		3.06
BALMAIN		3.01
Gucci		3.00
Stüssy		2.80
Versace		2.71
Sneakerhead		2.65
Los Angeles Lakers		2.63
Polo Ralph Lauren		2.59
NFL		2.36
Cartier		2.33
Timberland		2.25
Prada		2.25
Dodge		2.22
Vans		2.15
Walmart		2.10
Nike		2.07
Bentley		2.07
New Balance		2.02
Chrysler		2.01
Tommy Hilfiger		1.95
Grand Theft Auto		1.92
Fendi		1.84
Spotify Music		1.82
GIVENCHY		1.76
Burberry		1.68
Bugatti		1.65
Christian Dior		1.64
Tesla Motors		1.63
Rolex		1.58