TAUK
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
44,316
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:33:19 UTC
Genres
Biography
TAUK has been painting with sound for nearly a decade now, pushing boundaries and reinventing themselves every chance they get. Founded by Dolan, Jalbert, and Carter, who began playing together as middle schoolers on Long Island, the band landed on its present incarnation in 2012, when college pal Teel joined full time.
Since then, the quartet has gone on to tour with the likes of Umphrey’s McGee, Widespread Panic, and Lettuce, landed festival slots everywhere from Bonnaroo to Electric Forest, racked up millions of streams across platforms, and garnered extensive critical praise with a series of widely lauded studio and live albums. The Washington Post hailed the band’s music as “a hard-charging, often melodic fusion that—thanks to a penchant for improv—offers limitless possibilities,” while Keyboard Magazine declared that their sound “doesn’t adhere to a single genre but, instead, creates its own,” and Relix dubbed them “an incredibly impressive ensemble of talent.”
TAUK converts attention from 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. Audience shape is heavily male (84%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 789 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Live Nation, Ampeg underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 44,316 · Engagements 159 · Rate 0.4% Posts 2,592 · Views 971 · Avg Likes 156 · Avg Comments 12 · Avg Views 971 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 27% 35-44: 19% 45-64: 11% |
Largest: 25-34 (41%); next: 18-24 (27%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED STATES (74%) BRAZIL (4%) UNITED KINGDOM (3%) NIGERIA (3%) CANADA (3%) |
Top regions: UNITED STATES (74%), BRAZIL (4%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 112 avg likes/post · Tiktok: 182 avg views/post · Youtube: 789 avg views/post | Best reach: Youtube 789 avg views; best engagement: Instagram 112 avg likes |
Top Brand Affinities
MOOG
Live Nation
Ampeg
Ableton
Akai
Akg
Verizon
Pro Tools
Sennheiser
Coors
Amazon Music
Jameson
| Brand | Category | Score |
|---|---|---|
| MOOG | 75.60 | |
| Live Nation | 36.23 | |
| Ampeg | 33.30 | |
| Ableton | 26.29 | |
| Akai | 19.87 | |
| Akg | 19.02 | |
| Verizon | 14.26 | |
| Pro Tools | 12.84 | |
| Sennheiser | 12.76 | |
| Coors | 12.25 | |
| Amazon Music | 8.61 | |
| Jameson | 8.38 | |
| Mulberry | 6.74 | |
| Pacific Northwest Wonderland | 6.36 | |
| Free People | 5.97 | |
| Pioneer | 5.91 | |
| Comedy Central | 5.79 | |
| Paramount Pictures | 5.74 | |
| Spotify Music | 5.72 | |
| Pilsner Urquell | 5.63 | |
| Bud Light | 5.40 | |
| SoundCloud | 5.23 | |
| Beats Electronics | 5.14 | |
| Margaritaville | 5.08 | |
| NHL | 4.89 | |
| Kickstarter | 4.83 | |
| Gillette | 4.73 | |
| Busch | 4.69 | |
| Lollapalooza | 4.47 | |
| iHeartRadio Music Awards | 4.46 | |
| Showtime | 3.98 | |
| Heinz | 3.71 | |
| ESPN | 3.55 | |
| Columbia Pictures | 3.34 | |
| Emporium | 3.23 | |
| Cadillac | 3.22 | |
| Airbnb | 3.18 | |
| Nickelodeon | 3.12 | |
| Coachella | 3.08 | |
| Carhartt | 2.97 | |
| Budweiser | 2.92 | |
| Philips | 2.88 | |
| NBC | 2.77 | |
| Chipotle Mexican Grill | 2.72 | |
| NFL | 2.72 | |
| Pepsi | 2.65 | |
| MTV | 2.58 | |
| Activision Blizzard | 2.39 | |
| Paypal | 2.20 | |
| Subaru | 2.20 |
Official Profiles
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LoginArtist: TAUK
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Top 10 Songs Played Today
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Total Streams (2025-09-19)
Total: 82,819
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















