Tatarka

Tatarka

Country: US | Gender: female

Influence: 53.01% Fanbase: 29.58% Trending: 64.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Dota 2 • 5.93% • Very Strong

As of 2025-09-08

1,483,759

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:57:51 UTC

Genres

hip-hop & raphip-hop/raphip hoptrap

Biography

TATARKA made waves back in 2016 with her debut track ‘Altyn’ currently counting 47 million views. Her music is a thrilling mix of hip-hop, pop and dance in both English and Tatar languages. The artist has previously released two singles ‘Pussy Power’, ‘AU’ and two collabs ‘U Can Take’ and ‘Arriba’ with Little Big and Clean Bandit respectively. In recent years TATARKA a.k.a. Irina Smelaya became one of the most singular voices of the new wave of Russian female music and is set to release her debut album “Golden Flower” on October 30th.

Tatarka Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Tatarka reaches 18-24 & 25-34 audiences concentrated in RUSSIA, UKRAINE, UNITED STATES. The demographic tilt is heavily female (59%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 7,120 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Dota 2, The Sims, The Witcher suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tatarka score 0.02%Low bucket.
Brand: Dota 2Brand: The SimsBrand: The Witcher
Followers:1,483,759
Engagements:241
Rate:0.0%
Posts:1,785
Views:7,120
Avg Likes:234
Avg Comments:24
Avg Views:7,120

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,483,759 · Engagements 241 · Rate 0.0%
Posts 1,785 · Views 7,120 · Avg Likes 234 · Avg Comments 24 · Avg Views 7,120
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 64%
25-34: 17%
13-17: 14%
35-44: 4%
Largest: 18-24 (64%); next: 25-34 (17%)
Gender Split Female: 59%
Male: 41%
Non-binary/Other: 0%
Skews female (59%)
Top Countries RUSSIA (69%)
UKRAINE (9%)
UNITED STATES (6%)
BELARUS (3%)
KAZAKHSTAN (3%)
Top regions: RUSSIA (69%), UKRAINE (9%), UNITED STATES (6%)
Platform Engagement Instagram: 0 avg likes/post · Youtube: 7,120 avg views/post Best reach: Youtube 7,120 avg views; best engagement: Youtube 234 avg likes

Top Brand Affinities

Dota 2
Score: 5.93
The Sims
Score: 5.51
The Witcher
Score: 3.48
AliExpress
Score: 3.42
Pull&Bear
Score: 3.33
Dr. Martens
Score: 2.84
Stradivarius
Score: 2.73
ASOS
Score: 2.49
Bershka
Score: 2.42
KFC
Score: 2.24
Reebok
Score: 1.70
Sprite
Score: 1.65
Brand Category Score
Dota 2 5.93
The Sims 5.51
The Witcher 3.48
AliExpress 3.42
Pull&Bear 3.33
Dr. Martens 2.84
Stradivarius 2.73
ASOS 2.49
Bershka 2.42
KFC 2.24
Reebok 1.70
Sprite 1.65
New Balance 1.64
Showtime 1.59
OREO 1.47
Lush 1.42
CBS Television Studios 1.35
Snapseed 1.33
IKEA 1.31
Pokemon Go 1.29
Vogue 1.28
Urban Decay Cosmetics 1.27
Fujifilm 1.25
NYX Cosmetics 1.21
CBS 1.20
Coca-Cola 1.19
Xiaomi 1.18
Christian Dior 1.07
FIFA 1.06
L'Oréal Paris 1.04
H&M 1.03
Marvel Entertainment 1.02
musical.ly 1.02
Prada 1.01
Supreme 0.97
Puma 0.93
Polaroid 0.91
Balenciaga 0.90
Pepsi 0.88
Maybelline 0.84
Tommy Hilfiger 0.81
HBO 0.80
Activision Blizzard 0.79
Converse 0.79
Vans 0.76
Star Wars 0.76
Levi's 0.75
Sony 0.73
Lego 0.72
BMW 0.69

Official Profiles

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Artist: Tatarka

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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