Tasha Cobbs Leonard Brand Affinity ranks highest Ross Dress For Less at 25.06% . Very Strong. Score DMDB 65.78% | Fanbase 53.22%

Tasha Cobbs Leonard — spirituals artist from US.

Tasha Cobbs Leonard, recognized as the Top Gospel Artist of the Decade by Billboard, is known for her powerful vocal performances and dynamic stage presence…

Tasha Cobbs Leonard

Recognizable

Country: US | Gender: female | Artist ID: 11e83fec-0d8a-1e02-a392-a0369fe50396

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Genres

spiritualsnaija worshipgospelchristian music

Influential: 65.78% Fanbase: 53.22% Trending: 72.06%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ross Dress For Less • 25.06% • Very Strong

As of 2025-09-10

6,175,055

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.78% | Fanbase 53.22% | Trending 72.06% | CAREER STAGE: MAINSTREAM

Biography

Tasha Cobbs Leonard, recognized as the Top Gospel Artist of the Decade by Billboard, is known for her powerful vocal performances and dynamic stage presence that emphasize reverence and praise for God. Her latest album, HYMNS, features reimagined classic hymns with ambitious arrangements blending genres like worship, gospel, country, pop, and R&B. Recorded live at The Greenwood Oasis in Chicago in front of an audience of over 3,000, the album includes collaborations with notable artists such as Jennifer Hudson, Ricky Dillard, Mary Mary, Natalie Grant, Kierra Sheard Kelly, and The Walls Group, showcasing Leonard's inspirational artistry in a timeless and fresh collection.

Leonard describes the songs on HYMNS as hymns intended to transcend time and reach future generations, spreading the message of the gospel for years to come.

Report Date: 2025-09-10

Tasha Cobbs Leonard performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, SOUTH AFRICA. Audience composition is heavily female (69%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 28,500 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Ross Dress For Less, Amazon Music, WNBA, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Tasha Cobbs Leonard is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tasha Cobbs Leonard score 0.11% — Low bucket.

Brand: Ross Dress For LessBrand: Amazon MusicBrand: WNBA

Followers:6,175,055

Engagements:6,835

Rate:0.1%

Posts:12,882

Avg Likes:6,547

Avg Comments:191

Avg Views:41,480

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,175,055 · Engagements 6,835 · Rate 0.1% Posts 12,882 · Views 41,480 · Avg Likes 6,547 · Avg Comments 191 · Avg Views 41,480	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 35% 35-44: 13% 45-64: 6%	Largest: 25-34 (41%); next: 18-24 (35%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (41%) BRAZIL (13%) SOUTH AFRICA (5%) JAMAICA (5%) KENYA (4%)	Top regions: UNITED STATES (41%), BRAZIL (13%), SOUTH AFRICA (5%)
Platform Engagement	Instagram: 3,382 avg likes/post · Tiktok: 28,500 avg views/post · Youtube: 12,980 avg views/post	Best reach: Tiktok 28,500 avg views; best engagement: Instagram 3,382 avg likes

Top Brand Affinities

Ross Dress For Less

Score: 25.06

Amazon Music

Score: 23.76

WNBA

Score: 15.95

boohoo

Score: 7.97

OLD NAVY

Score: 7.45

Rapha

Score: 7.23

Marshalls

Score: 7.04

T.J. Maxx

Score: 6.64

Coach

Score: 5.93

Chick-fil-A

Score: 5.89

NORDSTROM

Score: 5.61

Macy's

Score: 5.49

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Top Brand Affinities

Brand	Category	Score
Ross Dress For Less		25.06
Amazon Music		23.76
WNBA		15.95
boohoo		7.97
OLD NAVY		7.45
Rapha		7.23
Marshalls		7.04
T.J. Maxx		6.64
Coach		5.93
Chick-fil-A		5.89
NORDSTROM		5.61
Macy's		5.49
Ableton		5.42
Alexander McQueen		5.16
Publix		5.16
Steve Madden		5.07
FashionNova		4.61
Kroger		4.58
NBC		4.38
iHeartRadio Music Awards		4.37
Fenty beauty		3.69
Timberland		3.21
ESPN		3.10
shein		3.09
Target		3.04
Hennessy		3.01
Christian Louboutin		2.98
ASOS		2.85
Walmart		2.83
Paypal		2.63
Los Angeles Lakers		2.46
SheInside		2.43
Forever 21		2.35
Michael Kors		2.24
Paramount Pictures		2.23
Amazon		2.18
Tiffany & Co		2.15
Philips		2.05
Sneakerhead		2.02
Pixar		2.00
Herbalife		1.93
H&M		1.87
Spotify Music		1.82
Polo Ralph Lauren		1.77
NFL		1.70
Versace		1.63
Chipotle Mexican Grill		1.55
FOREX		1.53
New Balance		1.50
Sephora		1.44