Tash Sultana Brand Affinity ranks highest Lollapalooza at 7.99% . Very Strong. Score DMDB 65.02% | Fanbase 58.68%

Tash Sultana — alternative artist from AU.

Tash Sultana is a multi-instrumentalist, engineer, producer, and entrepreneur known for their innovative approach to music. In 2025, Tash released "Milk &…

Tash Sultana

Recognizable

Country: AU | Gender: other | Artist ID: 11e81bc8-0b0c-c6fe-8477-a0369fe50396

Find Artist

Genres

alternativealternativereggaeaustralian reggae fusion

Influential: 65.02% Fanbase: 58.68% Trending: 68.19%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 7.99% • Very Strong

As of 2025-09-10

2,656,841

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.02% | Fanbase 58.68% | Trending 68.19% | CAREER STAGE: MAINSTREAM

Biography

Tash Sultana is a multi-instrumentalist, engineer, producer, and entrepreneur known for their innovative approach to music. In 2025, Tash released "Milk & Honey," the lead single from their upcoming EP, showcasing a return to their roots as a looper and exploring themes of fulfillment and simplicity.

With billions of streams, headlining major festivals, sold-out arena tours, and performances for fans worldwide, Tash Sultana has established themselves as a highly influential and celebrated artist from Australia.

Report Date: 2025-09-10

Tash Sultana builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (58%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (16,828 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Lollapalooza, Free People, Pacific Northwest Wonderland point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tash Sultana score 0.18% — Low bucket.

Brand: LollapaloozaBrand: Free PeopleBrand: Pacific Northwest Wonderland

Followers:2,656,841

Engagements:4,848

Rate:0.2%

Posts:942

Avg Likes:4,822

Avg Comments:227

Avg Views:24,304

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,656,841 · Engagements 4,848 · Rate 0.2% Posts 942 · Views 24,304 · Avg Likes 4,822 · Avg Comments 227 · Avg Views 24,304	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 35% 35-44: 9% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (35%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (20%) BRAZIL (8%) UNITED KINGDOM (6%) AUSTRALIA (5%) FRANCE (4%)	Top regions: UNITED STATES (20%), BRAZIL (8%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 3,602 avg likes/post · Tiktok: 7,476 avg views/post · Youtube: 16,828 avg views/post	Best reach: Youtube 16,828 avg views; best engagement: Instagram 3,602 avg likes

Top Brand Affinities

Lollapalooza

Score: 7.99

Free People

Score: 6.28

Pacific Northwest Wonderland

Score: 6.02

Billabong

Score: 5.97

Ableton

Score: 5.53

Kmart

Score: 5.41

Sunnies Studios

Score: 4.79

Hurley

Score: 3.79

Urban Outfitters

Score: 3.54

Dr. Martens

Score: 3.41

Coachella

Score: 3.28

Polaroid

Score: 3.02

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		7.99
Free People		6.28
Pacific Northwest Wonderland		6.02
Billabong		5.97
Ableton		5.53
Kmart		5.41
Sunnies Studios		4.79
Hurley		3.79
Urban Outfitters		3.54
Dr. Martens		3.41
Coachella		3.28
Polaroid		3.02
Airbnb		2.94
Geocaching		2.78
Tinder		2.68
Guinness		2.59
Carhartt		2.52
Kodak		2.47
Fujifilm		2.45
Lush		2.43
GoPro		2.35
Showtime		2.34
Spotify Music		2.29
The North Face		2.29
Vans		2.26
Lululemon Athletica		2.18
SoundCloud		2.07
Paramount Pictures		1.94
Target		1.82
HBO		1.81
Tomorrowland		1.80
Jack Daniels		1.78
Aperol		1.76
Cadillac		1.70
Levi's		1.70
Budweiser		1.66
Urban Decay Cosmetics		1.61
Beats Electronics		1.61
Harley-Davidson		1.60
Oakley		1.58
National Geographic		1.54
Converse		1.53
Sephora		1.51
Ray-Ban		1.49
Chrysler		1.49
Red Bull		1.48
Chipotle Mexican Grill		1.48
Gymshark		1.42
NYX Cosmetics		1.39
Vogue		1.36