Tash Sultana
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
2,656,841
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 20:29:36 UTC
Genres
Biography
With billions of streams, headlining major festivals, sold-out arena tours, and performances for fans worldwide, Tash Sultana has established themselves as a highly influential and celebrated artist from Australia.
Tash Sultana builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (58%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (16,828 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Lollapalooza, Free People, Pacific Northwest Wonderland point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,656,841 · Engagements 4,848 · Rate 0.2% Posts 942 · Views 24,304 · Avg Likes 4,822 · Avg Comments 227 · Avg Views 24,304 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 35% 35-44: 9% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (35%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (8%) UNITED KINGDOM (6%) AUSTRALIA (5%) FRANCE (4%) |
Top regions: UNITED STATES (20%), BRAZIL (8%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 3,602 avg likes/post · Tiktok: 7,476 avg views/post · Youtube: 16,828 avg views/post | Best reach: Youtube 16,828 avg views; best engagement: Instagram 3,602 avg likes |
Top Brand Affinities
Lollapalooza
Free People
Pacific Northwest Wonderland
Billabong
Ableton
Kmart
Sunnies Studios
Hurley
Urban Outfitters
Dr. Martens
Coachella
Polaroid
| Brand | Category | Score |
|---|---|---|
| Lollapalooza | 7.99 | |
| Free People | 6.28 | |
| Pacific Northwest Wonderland | 6.02 | |
| Billabong | 5.97 | |
| Ableton | 5.53 | |
| Kmart | 5.41 | |
| Sunnies Studios | 4.79 | |
| Hurley | 3.79 | |
| Urban Outfitters | 3.54 | |
| Dr. Martens | 3.41 | |
| Coachella | 3.28 | |
| Polaroid | 3.02 | |
| Airbnb | 2.94 | |
| Geocaching | 2.78 | |
| Tinder | 2.68 | |
| Guinness | 2.59 | |
| Carhartt | 2.52 | |
| Kodak | 2.47 | |
| Fujifilm | 2.45 | |
| Lush | 2.43 | |
| GoPro | 2.35 | |
| Showtime | 2.34 | |
| Spotify Music | 2.29 | |
| The North Face | 2.29 | |
| Vans | 2.26 | |
| Lululemon Athletica | 2.18 | |
| SoundCloud | 2.07 | |
| Paramount Pictures | 1.94 | |
| Target | 1.82 | |
| HBO | 1.81 | |
| Tomorrowland | 1.80 | |
| Jack Daniels | 1.78 | |
| Aperol | 1.76 | |
| Cadillac | 1.70 | |
| Levi's | 1.70 | |
| Budweiser | 1.66 | |
| Urban Decay Cosmetics | 1.61 | |
| Beats Electronics | 1.61 | |
| Harley-Davidson | 1.60 | |
| Oakley | 1.58 | |
| National Geographic | 1.54 | |
| Converse | 1.53 | |
| Sephora | 1.51 | |
| Ray-Ban | 1.49 | |
| Chrysler | 1.49 | |
| Red Bull | 1.48 | |
| Chipotle Mexican Grill | 1.48 | |
| Gymshark | 1.42 | |
| NYX Cosmetics | 1.39 | |
| Vogue | 1.36 |
Official Profiles
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LoginArtist: Tash Sultana
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-12 02:00 UTC | Tash Sultana, Jeremy Loops, South Summit | Movistar Arena | Madrid, Spain | |
| 2026-03-14 02:00 UTC | Tash Sultana, Jeremy Loops, South Summit | adidas arena | Paris, France | |
| 2026-03-15 03:00 UTC | Tash Sultana, Jeremy Loops, South Summit | Lotto Arena | Antwerp, Belgium | |
| 2026-03-15 07:00 UTC | Tash Sultana, Jeremy Loops, South Summit | Festhalle Frankfurt | Frankfurt, Germany | |
| 2026-03-16 02:00 UTC | Tash Sultana, South Summit | Jahrhunderthalle | Frankfurt, Germany | |
| 2026-03-17 07:00 UTC | Tash Sultana, Jeremy Loops, South Summit | Porsche Arena | Stuttgart, Germany | |
| 2026-03-18 02:00 UTC | Tash Sultana, South Summit | Hanns-Martin-Schleyer-Halle | Stuttgart, Germany | |
| 2026-03-19 02:00 UTC | Tash Sultana, Jeremy Loops, South Summit | Wiener Stadthalle | Vienna, Austria | |
| 2026-03-21 02:00 UTC | Tash Sultana, Jeremy Loops, South Summit | Velodrom | Berlin, Germany | |
| 2026-03-22 02:00 UTC | Tash Sultana, Jeremy Loops, South Summit | Barclays Arena | Hamburg, Germany | |
| 2026-03-25 02:00 UTC | Tash Sultana, Jeremy Loops, South Summit | Lanxess Arena | Cologne, Germany | |
| 2026-03-25 07:00 UTC | Tash Sultana, Jeremy Loops, South Summit | Olympiahalle München | Munich, Germany | |
| 2026-03-26 02:00 UTC | Tash Sultana, South Summit | Olympiahalle | Munich, Germany | |
| 2026-03-27 03:00 UTC | Tash Sultana, Jeremy Loops, South Summit | Ziggo Dome | Amsterdam, Netherlands | |
| 2026-03-29 01:00 UTC | Tash Sultana, Jeremy Loops, South Summit | 3Arena | Dublin, Ireland | |
| 2026-04-01 01:00 UTC | Tash Sultana, Jeremy Loops, South Summit, OVO Arena Wembley - Premium Packages | OVO Arena Wembley | London, United Kingdom |
