Tarja

Tarja

Country: FI | Gender: female

Influence: 55.12% Fanbase: 36.29% Trending: 64.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tomb Raider • 10.69% • Very Strong

As of 2025-09-09

805,040

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:48:06 UTC

Genres

metalsymphonic metalmetalgothic symphonic metalgothic metalopera metal

Biography

The brightest star of the symphonic rock scene, Tarja Turunen is certainly the most well-known Finnish voice in the world of music. Soprano, composer and songwriter, she reached international fame co-founding the metal band Nightwish. The unique combination of metal music with Tarja’s soprano lead vocals gave birth to a new genre, inspiring many other metal bands. But Tarja had to walk alone.
In 2006 Tarja started her own solo career successfully devoted to both classical and rock music. Her classical work include Christmas shows and concerts with orchestras and choirs, like the project Beauty & the Beat (Live) in addition to the Christmas album Henkäys Ikuisuudesta (Jouluinen Platinapainos) (2006), From Spirits and Ghosts (Score for a Dark Christmas) and the classical studio album Ave Maria - En Plein Air (2015). Tarja’s collaborations include Schiller, Doro, Scorpions, Mike Oldfield and Within Temptation.
But the unique synergy between Tarja’s classical and rock inspirations is fully expressed in her solo rock career, that started with her first solo studio album My Winter Storm (2007), followed by What Lies Beneath (2010) and Colours in the Dark (2013), The Shadow Self (2016) and In the Raw (2019). Tarja's live performances can be admired in her live-art-video Act II, sequel of Act 1 (Live) (2012).
After publishing her first book, “Singing in my Blood”, in 2021, Tarja is currently releasing the singles of her electronic project with Torsten Stenzel, Outlanders.

Tarja Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Tarja cuts through with 25-34 & 18-24 audiences and consistency across BRAZIL, RUSSIA, UNITED STATES. A heavily male (63%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 7,186 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Tomb Raider, Square Enix, World of Warcraft, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tarja score 0.54%Low bucket.
Brand: Tomb RaiderBrand: Square EnixBrand: World of Warcraft
Followers:805,040
Engagements:4,327
Rate:0.5%
Posts:2,026
Views:7,186
Avg Likes:4,249
Avg Comments:133
Avg Views:7,186

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 805,040 · Engagements 4,327 · Rate 0.5%
Posts 2,026 · Views 7,186 · Avg Likes 4,249 · Avg Comments 133 · Avg Views 7,186
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 34%
35-44: 16%
45-64: 7%
Largest: 25-34 (41%); next: 18-24 (34%)
Gender Split Female: 37%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries BRAZIL (20%)
RUSSIA (7%)
UNITED STATES (7%)
ARGENTINA (6%)
UKRAINE (4%)
Top regions: BRAZIL (20%), RUSSIA (7%), UNITED STATES (7%)
Platform Engagement Instagram: 3,681 avg likes/post · Youtube: 7,186 avg views/post Best reach: Youtube 7,186 avg views; best engagement: Instagram 3,681 avg likes

Top Brand Affinities

Tomb Raider
Score: 10.69
Square Enix
Score: 9.95
World of Warcraft
Score: 9.95
The Witcher
Score: 9.24
Sennheiser
Score: 8.95
Resident Evil
Score: 8.51
Mortal Kombat
Score: 8.01
Capcom
Score: 7.09
God of War
Score: 6.91
The Last of Us
Score: 6.76
Bandai Namco
Score: 6.44
Final Fantasy
Score: 6.42
Brand Category Score
Tomb Raider 10.69
Square Enix 9.95
World of Warcraft 9.95
The Witcher 9.24
Sennheiser 8.95
Resident Evil 8.51
Mortal Kombat 8.01
Capcom 7.09
God of War 6.91
The Last of Us 6.76
Bandai Namco 6.44
Final Fantasy 6.42
Sega 6.14
Movistar 6.09
Power Rangers 4.52
HBO 3.67
Star Wars 3.39
Cafecito 3.13
Jack Daniels 3.05
Warner Bros 2.85
AMC 2.80
Spotify Music 2.69
Gundam 2.68
Matrix 2.62
League of Legends 2.55
Faber-Castell 2.41
Heineken 2.36
PlayStation 2.35
Lollapalooza 2.35
Ubisoft 2.26
Snoopy And The Peanuts Gang 2.25
DC Entertainment 2.25
Nintendo 2.15
Harley-Davidson 2.13
BBC 2.13
Budweiser 2.10
Activision Blizzard 2.09
Marvel Entertainment 2.07
Chrysler 2.06
Nokia 1.99
Pokemon Go 1.97
Lego 1.95
Urban Decay Cosmetics 1.87
Marvel 1.84
Transformers 1.81
Microsoft 1.79
Xbox 1.76
Pixar 1.63
NYX Cosmetics 1.59
Guinness 1.59

Official Profiles

Login to view Contact

Login

Artist: Tarja

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Tarja today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 03:00 UTC Tarja, Tarja Turunen marinaforum Regensburg Regensburg, Germany
2025-12-09 03:00 UTC Tarja, Tarja Turunen Factory Magdeburg/ Dominion Club Magdeburg, Germany
2025-12-11 03:00 UTC Tarja, Tarja Turunen Markthalle Hamburg Hamburg, Germany
2025-12-11 08:00 UTC Tarja Kulturkirche Fontanestadt Neuruppin Neuruppin, Germany
2025-12-13 03:00 UTC Tarja, Tarja Turunen Ev.-Luth. Lukaskirche Dresden, Germany
2026-01-31 03:00 UTC Tarja, Marko Hietala, Toni Kakko, Jarkko Ahola, Juha-Pekka Leppäluoto, Antti Railio, Ari Koivunen, Pasi Rantanen, Tommi Salmela, Ville Tuomi, Antony Parviainen, Kimmo Blom, Ilja Jalkanen & Elise Ryd, Tarja Turunen Centro Municipal Integrado de L'Arena Gijón, Spain
2026-02-01 03:00 UTC Tarja, Marko Hietala, Toni Kakko, Jarkko Ahola, Juha-Pekka Leppäluoto, Antti Railio, Ari Koivunen, Pasi Rantanen, Tommi Salmela, Ville Tuomi, Antony Parviainen, Kimmo Blom, Ilja Jalkanen & Elise Ryd, Tarja Turunen Santana 27 Bilbao, Spain
2026-02-03 03:00 UTC INVERFEST 2026 La Riviera Las Dehesas, Spain
2026-02-04 03:00 UTC Tarja, Marko Hietala, Toni Kakko, Jarkko Ahola, Juha-Pekka Leppäluoto, Antti Railio, Ari Koivunen, Pasi Rantanen, Tommi Salmela, Ville Tuomi, Antony Parviainen, Kimmo Blom, Ilja Jalkanen & Elise Ryd, Tarja Turunen Razzmatazz 1 Barcelona, Spain
2026-02-08 03:00 UTC Tarja, Rok Ali and the Addiction Music Hall Innsbruck Innsbruck, Austria
2026-02-10 03:00 UTC Tarja Posthalle Würzburg, Germany
2026-02-12 03:00 UTC Tarja, Rok Ali and the Addiction, Tarja Turunen Event Werkstatt Wetzlar, Germany
2026-02-13 03:00 UTC Tarja, Rok Ali and the Addiction, Tarja Turunen Kaminwerk Memmingen, Germany
2026-02-13 08:00 UTC Tarja LKA-Longhorn Stuttgart, Germany
2026-02-16 04:00 UTC Tarja Alhambra Théâtre Music-Hall Paris, France
2026-02-17 03:00 UTC Tarja, Serpentyne, The Skys O2 Shepherds Bush Empire London, United Kingdom

Trending Artist