Tara McDonald

Tara McDonald — pop artist from GB.

There are few vocalists in dance music as renowned as Tara McDonald.Dubbed the "Queen of Dance", awarded "Voice of the year 2014" & described by Rolling Stone…

Influence: 51.87% Fanbase: 33.19% Trending: 61.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 24.44% • Very Strong

As of 2025-09-11

154,147

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:52:55 UTC

Genres

poppopelectronicdanceelectronichouse

Biography

There are few vocalists in dance music as renowned as Tara McDonald.Dubbed the "Queen of Dance", awarded "Voice of the year 2014" & described by Rolling Stone magazine as "The White singer with the Black voice" Tara has featured on hit singles "My My My" Armand Van Helden, "Delirious" David Guetta, "Feel the Vibe" Axwell and numerous other top 20 hits.

It was her 2016 single and Europride anthem "I Need a Miracle" which gave her her first solo #1 record, launching her into the mainstream media and radio waves across Europe.The song shot straight to #1 in Belgium & Portugal ,was top 20 in France,Holland & Italy.

Following the success of her Latin America focussed 2019 single "Money Maker" feat. multi platinum Billboard award winners Zion & Lennox and "My Skeletons" feat. MC Davo in 2020,Tara kicked off 2021 working with superstar Mexican producer Mad Fuentes & Puerto Rican reggaeton star Jey Blessing on "One Track Mind".She has now amassed millions of streams across the region.

Also in 2021 she featured on French DJ Producer Rawdolffs' stunning "Outta my Head"-a dreamy version of Kylies 2001 global smash (4m+ streams ) and in 2022 on “Lose you” (3m+ streams ) built upon the hypnotic piano melody of Robert Miles classic “Children” .Both tracks achieved top 3 in UK Pop Club ,Upfront & Commercial Pop charts.

Next up,Creatures of the Night “ the Studio 54 inspired lead track from her “ 31st” Halloween EP is already getting dozens of playlist adds and rave reviews from DJs.

Top Brand Affinities

Report Date: 2025-09-11

Tara McDonald reliably reaches 18-24 & 25-34 audiences in EGYPT, FRANCE, MEXICO. The base is heavily male (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (46,750 avg views per post); Tiktok layers on depth and replies. The audience sits near ITV, Trancefamily, Mixcloud, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tara McDonald score 1.55% — Moderate bucket.

Brand: ITVBrand: TrancefamilyBrand: Mixcloud

Followers:154,147

Engagements:2,385

Rate:1.5%

Posts:458

Avg Likes:2,383

Avg Comments:96

Avg Views:46,777

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 154,147 · Engagements 2,385 · Rate 1.5% Posts 458 · Views 46,777 · Avg Likes 2,383 · Avg Comments 96 · Avg Views 46,777	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 36% 35-44: 10% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (36%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	EGYPT (28%) FRANCE (18%) MEXICO (11%) CAMBODIA (11%) UNITED STATES (9%)	Top regions: EGYPT (28%), FRANCE (18%), MEXICO (11%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 46,750 avg views/post · Youtube: 27 avg views/post	Best reach: Tiktok 46,750 avg views; best engagement: Tiktok 2,381 avg likes

Top Brand Affinities

ITV

Score: 24.44

Trancefamily

Score: 22.53

Mixcloud

Score: 16.12

Jean Paul Gaultier

Score: 15.58

Seagate

Score: 14.92

Accor Hotels

Score: 13.64

Pioneer

Score: 12.37

Sennheiser

Score: 11.49

Air France

Score: 9.64

Amazon Music

Score: 8.81

KLM

Score: 8.60

Ableton

Score: 6.62

Brand	Category	Score
ITV		24.44
Trancefamily		22.53
Mixcloud		16.12
Jean Paul Gaultier		15.58
Seagate		14.92
Accor Hotels		13.64
Pioneer		12.37
Sennheiser		11.49
Air France		9.64
Amazon Music		8.81
KLM		8.60
Ableton		6.62
Amstel		6.27
Calzedonia		6.06
JACQUEMUS		6.02
Vivienne Westwood		5.51
Loewe		5.25
essie		4.65
BALMAIN		4.64
BBC		4.55
NBC		4.46
Mahindra		4.42
Longchamp		4.38
ASOS		4.09
Tomorrowland		3.90
MTV		3.83
Christian Louboutin		3.61
NARS Cosmetics		3.44
Warner Bros		3.26
Garnier		3.25
Geocaching		2.98
Coachella		2.80
Matrix		2.80
Abercrombie & Fitch		2.69
SoundCloud		2.63
Beats Electronics		2.54
Dolce & Gabbana		2.52
Spotify Music		2.50
shein		2.50
Gymshark		2.49
TOM FORD		2.47
Aperol		2.39
Fendi		2.35
Bershka		2.34
Dr. Martens		2.22
Primark		2.18
Armani		2.15
Snapseed		2.09
Carrefour		2.07
Fenty beauty		2.06