Tanukichan

Tanukichan — pop artist from JP.

Tanukichan, the musical project of Oakland, CA’s Hannah van Loon, has been a prominent figure in modern shoegaze music since 2016, when she first collaborated…

Influence: 54.96% Fanbase: 32.54% Trending: 66.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 37.55% • Very Strong

As of 2025-09-09

25,102

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:51 UTC

Genres

popoakland indiealternativealternativeindie rock

Biography

Tanukichan, the musical project of Oakland, CA’s Hannah van Loon, has been a prominent figure in modern shoegaze music since 2016, when she first collaborated with Chaz Bear of Toro y Moi. Together, they released an EP and two full-length albums under Bear's Company Records, culminating in 2023's GIZMO With her new EP 'Circles,' out September 20th, 2024, via Carpark Records, van Loon ventures into new territory by teaming up with a new producer for the first time – Franco Reid.

There is a notable shift on 'Circles' when you consider the first three Tanukichan releases were produced by a pioneer of the chillwave genre. With van Loon’s consistently dreamy songwriting and Reid at the helm, Tanukichan enters new sonic territory that feels larger, arena-ready, and more like a highspeed night drive than the hazy summer dream of its predecessors.

Top Brand Affinities

Report Date: 2025-09-09

Tanukichan is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (64%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (1,362 avg likes per post); Instagram builds the community layer. Affinity data highlights MOOG, Ampeg, Live Nation, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tanukichan score 5.43% — Very Strong bucket.

Brand: MOOGBrand: AmpegBrand: Live Nation

Followers:25,102

Engagements:1,362

Rate:5.4%

Posts:24

Avg Likes:1,362

Avg Comments:23

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,102 · Engagements 1,362 · Rate 5.4% Posts 24 · Views 0 · Avg Likes 1,362 · Avg Comments 23 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 25% 35-44: 18% 45-64: 4%	Largest: 25-34 (49%); next: 18-24 (25%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (80%) CANADA (3%) UNITED KINGDOM (3%) JAPAN (2%) MEXICO (1%)	Top regions: UNITED STATES (80%), CANADA (3%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 1,362 avg likes/post	best engagement: Instagram 1,362 avg likes

Top Brand Affinities

MOOG

Score: 37.55

Ampeg

Score: 31.94

Live Nation

Score: 24.20

Mixcloud

Score: 20.25

Ableton

Score: 19.31

Warby Parker

Score: 18.43

Salesforce

Score: 11.73

Akai

Score: 11.63

Hot Topic

Score: 10.10

SoundCloud

Score: 9.81

Pro Tools

Score: 9.24

Spotify Music

Score: 8.93

Brand	Category	Score
MOOG		37.55
Ampeg		31.94
Live Nation		24.20
Mixcloud		20.25
Ableton		19.31
Warby Parker		18.43
Salesforce		11.73
Akai		11.63
Hot Topic		10.10
SoundCloud		9.81
Pro Tools		9.24
Spotify Music		8.93
Bonneville		8.84
Kodak		8.49
Glossier		8.22
Kickstarter		6.62
Walgreens		6.41
Fujifilm		5.64
Coachella		5.53
Polaroid		5.22
Taco Bell		5.15
Paramount Pictures		4.85
Leica		4.67
Lollapalooza		4.66
Holden		4.45
Emporium		4.20
Gundam		4.18
Verizon		4.17
Beats Electronics		4.07
Sega		4.06
Fallout		4.00
Nickelodeon		3.93
Tinder		3.90
Final Fantasy		3.53
Nintendo		3.43
Adobe		3.38
Airbnb		3.37
Dr. Martens		3.23
Urban Outfitters		3.16
Lush		3.06
Paypal		3.03
Comedy Central		3.03
Warner Bros		2.79
Busch		2.77
Showtime		2.77
Stüssy		2.73
Pixar		2.58
Prismacolor		2.54
Intel		2.48
Levi's		2.46