Tantric
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
111,285
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:31:03 UTC
Genres
Biography
Days of the New rocked heavy in 1998 with their major-label eponymous debut and the singles "Solitude" and "Touch, Peel and Stand," and the boys from Louisville, Kentucky, quickly absorbed the success and MTV's praise. But as soon as they enjoyed the rock & roll fast life, original bandmembers Todd Whitener (guitar), Jesse Vest (bass), and Matt Taul (drums) left after creative differences and whirlwind hype. Two years later, the three were still making music, but under the moniker Tantric. Signed to Madonna's Maverick label, the band welcomed new vocalist Hugo Ferreira and issued a brand-new self-titled album, more rollicking and bold than their previous output. That album became a gold-selling hit, with "Breakdown" topping Billboard magazine's Mainstream Rock chart and reaching the Top Five of its Modern Rock chart. "Astounded" went Top Ten on the Mainstream Rock chart and reached the Modern Rock chart; and "Mourning" hit both charts. Tantric followed three years later with After We Go, which landed on the Top 100 of the album chart and produced the Top Ten Mainstream Rock hit "Hey Now" and two other tracks that charted, a cover of Fleetwood Mac's "The Chain" and the album's title song. In late 2007, Whitener, Vest, and Taul exited Tantric, just as they had Days of the New. Ferreira retained rights to the name, however, and he organized a new edition of Tantric with Joe Pessia (guitar), Erik Leonhardt (bass), and former Fuel member Kevin Miller (drums). With this lineup, Tantric recorded their third album, The End Begins, released by the Silent Majority Group label on April 22, 2008, prefaced by the single "Down and Out," which reached the Top Five of the Mainstream Rock chart. By the time of the band's fourth album, Mind Control, released August 4, 2009, Miller had been replaced by Richie Monica, and the group had expanded to a quintet with the addition of electric violinist Marcus Ratzenboeck.
The band moved to Pavement Entertainment for 2013's 37 Channels, which saw Ferreira take over the majority of the songwriting and production, as well as rhythm guitar, bass and piano. The LP debuted at number 24 on Billboard's Hard Rock Albums chart. 2014's Blue Room Archives was a hodgepodge of previously unreleased material, remixes, and newly recorded acoustic versions of early tracks like "Breakdown" and "Mourning." In 2018 Tantric released its seventh long-player, Mercury Retrograde, which they promoted with a tour in support of Puddle of Mudd. ~ MacKenzie Wilson & William Ruhlmann, Rovi
Tantric builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, INDIA, INDONESIA. With a heavily male (63%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (3,185 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Live Nation, Ampeg, Amazon Music point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 111,285 · Engagements 145 · Rate 0.1% Posts 2,966 · Views 4,097 · Avg Likes 142 · Avg Comments 8 · Avg Views 4,097 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 35-44: 25% 18-24: 16% 45-64: 13% |
Largest: 25-34 (44%); next: 35-44 (25%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (70%) INDIA (9%) INDONESIA (4%) BRAZIL (3%) PHILIPPINES (1%) |
Top regions: UNITED STATES (70%), INDIA (9%), INDONESIA (4%) |
| Platform Engagement | Instagram: 116 avg likes/post · Tiktok: 912 avg views/post · Youtube: 3,185 avg views/post | Best reach: Youtube 3,185 avg views; best engagement: Instagram 116 avg likes |
Top Brand Affinities
Live Nation
Ampeg
Amazon Music
Sennheiser
Miller Lite
Pro Tools
BOXYCHARM
Bud Light
iHeartRadio Music Awards
Mountain Dew
Hot Topic
Kroger
| Brand | Category | Score |
|---|---|---|
| Live Nation | 75.15 | |
| Ampeg | 50.36 | |
| Amazon Music | 21.39 | |
| Sennheiser | 19.71 | |
| Miller Lite | 19.10 | |
| Pro Tools | 18.86 | |
| BOXYCHARM | 14.22 | |
| Bud Light | 9.80 | |
| iHeartRadio Music Awards | 9.68 | |
| Mountain Dew | 9.47 | |
| Hot Topic | 9.01 | |
| Kroger | 8.51 | |
| Everlast | 7.82 | |
| Jagermeister | 7.61 | |
| ULTA Beauty | 7.06 | |
| Monster Beverage | 6.92 | |
| Influenster | 6.85 | |
| Margaritaville | 6.69 | |
| MTV | 6.65 | |
| Verizon | 6.47 | |
| Coors | 6.46 | |
| Jameson | 6.36 | |
| FOX | 6.31 | |
| Taco Bell | 5.94 | |
| Jack Daniels | 5.82 | |
| Harley-Davidson | 5.69 | |
| Spotify Music | 5.46 | |
| NHL | 5.46 | |
| NBC | 5.20 | |
| Columbia Pictures | 5.02 | |
| WWE | 4.97 | |
| Mortal Kombat | 4.70 | |
| Gillette | 4.64 | |
| Cadillac | 4.43 | |
| Budweiser | 4.11 | |
| UFC | 4.11 | |
| Busch | 4.04 | |
| ESPN | 4.03 | |
| Walmart | 3.92 | |
| Paramount Pictures | 3.83 | |
| AMC | 3.77 | |
| Oculus | 3.76 | |
| Dunkin' Donuts | 3.72 | |
| PetSmart | 3.69 | |
| Chevrolet | 3.62 | |
| Tesla Motors | 3.59 | |
| Martini | 3.35 | |
| NFL | 3.21 | |
| Dr. Martens | 3.20 | |
| Lululemon Athletica | 3.01 |
Official Profiles
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LoginArtist: Tantric
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-19 03:00 UTC | Tantric | Home Away From Home | Chicago, United States | — |
| 2025-12-20 03:00 UTC | Tantric | Blue Note Harrison | harrison, United States | — |
| 2026-01-17 03:00 UTC | Tantric | Dosey Doe Big Barn | The Woodlands, United States | — |
| 2026-01-17 03:00 UTC | Tantric | The Roxy Theatre | Los Angeles, United States | — |
| 2026-01-18 03:00 UTC | Tantric | Sunshine Studios Live | Colorado Springs, United States | — |
| 2026-01-19 03:00 UTC | Tantric | Liquid joe's | Salt Lake City, United States | — |
| 2026-01-25 03:00 UTC | Tantric | Birdies Cabaret Theater and Lounge | North Little Rock, United States | — |















