Tanita Tikaram

Tanita Tikaram — pop artist from DE.

Tanita Tikaram burst onto the music scene at just 19 years old with her emotionally charged singer/songwriter style. Born to Malaysian and Fijian parents, she…

Influence: 57.36% Fanbase: 31.84% Trending: 70.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tate Modern • 18.80% • Very Strong

As of 2025-09-09

136,814

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:37 UTC

Genres

poppopnew wave popindie pop

Biography

Tanita Tikaram burst onto the music scene at just 19 years old with her emotionally charged singer/songwriter style. Born to Malaysian and Fijian parents, she moved to England as a child and started writing songs in her teens. After gaining attention for her demo tape, she signed with Warner and released her debut album Ancient Heart in 1988, featuring hits like "Twist in My Sobriety" and "Good Tradition." Despite facing ups and downs with subsequent albums, Tikaram made a comeback in 1995 with Lovers in the City and continued to evolve her sound over the years, culminating in the release of Closer to the People in 2016, showcasing her jazzy style.

Throughout her career, Tikaram's music has resonated with audiences worldwide, earning her a dedicated following as a respected cult artist. With a soulful and introspective approach to songwriting, she has collaborated with renowned musicians like Nick Lowe and Grant-Lee Phillips, showcasing her versatility and growth as an artist. Tikaram's ability to connect with listeners through her heartfelt lyrics and compelling melodies has solidified her place in the music industry, cementing her status as a talented and enduring musician.

Top Brand Affinities

Report Date: 2025-09-09

Tanita Tikaram maintains consistent pull among 35-44 & 45-64 audiences across RUSSIA, UNITED KINGDOM, UKRAINE. The audience leans heavily male (63%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,225 avg views per post; Instagram functions as the community touchpoint. Affinity with Tate Modern, Eurostar, Mixcloud makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tanita Tikaram score 0.31% — Low bucket.

Brand: Tate ModernBrand: EurostarBrand: Mixcloud

Followers:136,814

Engagements:427

Rate:0.3%

Posts:1,027

Avg Likes:414

Avg Comments:28

Avg Views:3,225

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 136,814 · Engagements 427 · Rate 0.3% Posts 1,027 · Views 3,225 · Avg Likes 414 · Avg Comments 28 · Avg Views 3,225	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 30% 45-64: 29% 25-34: 26% 18-24: 13%	Largest: 35-44 (30%); next: 45-64 (29%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	RUSSIA (11%) UNITED KINGDOM (8%) UKRAINE (6%) UNITED STATES (6%) BRAZIL (6%)	Top regions: RUSSIA (11%), UNITED KINGDOM (8%), UKRAINE (6%)
Platform Engagement	Instagram: 243 avg likes/post · Youtube: 3,225 avg views/post	Best reach: Youtube 3,225 avg views; best engagement: Instagram 243 avg likes

Top Brand Affinities

Tate Modern

Score: 18.80

Eurostar

Score: 13.11

Mixcloud

Score: 12.99

Paul Smith

Score: 7.93

Amazon Music

Score: 7.73

Vivienne Westwood

Score: 7.44

Vauxhall

Score: 7.43

KARL LAGERFELD

Score: 6.53

Leica

Score: 6.01

BBC

Score: 5.95

Selfridges

Score: 5.71

Ryanair

Score: 5.62

Brand	Category	Score
Tate Modern		18.80
Eurostar		13.11
Mixcloud		12.99
Paul Smith		7.93
Amazon Music		7.73
Vivienne Westwood		7.44
Vauxhall		7.43
KARL LAGERFELD		6.53
Leica		6.01
BBC		5.95
Selfridges		5.71
Ryanair		5.62
Four Seasons		4.96
NBC		4.83
Alexander McQueen		4.82
Ableton		4.63
Kickstarter		4.47
Loewe		4.34
Pfizer		4.21
Heinz		3.90
Olympus		3.88
Campari		3.64
Tesco		3.45
Spotify Music		3.36
Warner Bros		3.24
Columbia Pictures		3.21
Harrods		3.20
TOM FORD		3.14
MTV		3.12
Martini		3.09
Guinness		2.99
Alfa Romeo		2.73
Mulberry		2.69
Dr. Martens		2.66
Kodak		2.63
Citroen		2.57
Philips		2.40
Pantone Inc		2.39
Vogue		2.36
Paramount Pictures		2.30
Polaroid		2.27
Fujifilm		2.26
Matrix		2.26
Dolce & Gabbana		2.24
Montblanc		2.12
A Game of Tones		2.10
Tiffany		2.08
Lego		2.07
Fiat		2.06
ASOS		2.01