Tana

Tana — hip-hop & rap artist from UA.

Emerging from Birmingham, 23-year-old wonder kid Tana is quickly making a name for himself in the music industry. With roots in the legendary Invasion Crew and…

Influence: 52.03% Fanbase: 26.34% Trending: 64.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 41.33% • Very Strong

As of 2025-09-09

67,097

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:52 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hoptrapeuropeanbirmingham grime

Biography

Emerging from Birmingham, 23-year-old wonder kid Tana is quickly making a name for himself in the music industry. With roots in the legendary Invasion Crew and support from Jaykae, Tana brings a fresh twist to UK Drill by infusing dancehall influences into his sound. His recent singles "Ride & Clutch" and "Arch it" have made waves, with the former charting at 52 on the official charts. Tana, who hails from a musical lineage that includes his grandfather, reggae pioneer Sir Coxsone Dodd, is poised for a promising year ahead as he continues to establish himself in the scene.

Tana's Jamaican heritage and family ties to the roots of reggae and dancehall music bring a unique authenticity to his artistry. With a nod to his musical legacy and a drive to carve out his own path in the industry, Tana is just beginning to showcase his talents to the world. As he breaks through the ranks with his innovative sound and energetic performances, 2022 holds great promise for this rising artist on the music scene.

Top Brand Affinities

Report Date: 2025-09-09

Tana cuts through with 25-34 & 18-24 audiences and consistency across UNITED KINGDOM, UNITED STATES, SPAIN. A heavily male (75%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 3,256 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Palm Angels, Stone Island, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tana score 4.85% — Very Strong bucket.

Brand: MixcloudBrand: Palm AngelsBrand: Stone Island

Followers:67,097

Engagements:3,256

Rate:4.9%

Posts:49

Avg Likes:3,256

Avg Comments:67

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 67,097 · Engagements 3,256 · Rate 4.9% Posts 49 · Views 0 · Avg Likes 3,256 · Avg Comments 67 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 39% 35-44: 9% 13-17: 4%	Largest: 25-34 (47%); next: 18-24 (39%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED KINGDOM (81%) UNITED STATES (3%) SPAIN (3%) AUSTRALIA (1%) IRELAND (1%)	Top regions: UNITED KINGDOM (81%), UNITED STATES (3%), SPAIN (3%)
Platform Engagement	Instagram: 3,256 avg likes/post	best engagement: Instagram 3,256 avg likes

Top Brand Affinities

Mixcloud

Score: 41.33

Palm Angels

Score: 33.73

Stone Island

Score: 26.20

ITV

Score: 23.96

True Religion

Score: 18.63

boohoo

Score: 16.93

Vauxhall

Score: 16.39

River Island

Score: 14.42

Selfridges

Score: 13.51

MISSGUIDED

Score: 12.30

Deliveroo

Score: 12.05

Moncler

Score: 11.24

Brand	Category	Score
Mixcloud		41.33
Palm Angels		33.73
Stone Island		26.20
ITV		23.96
True Religion		18.63
boohoo		16.93
Vauxhall		16.39
River Island		14.42
Selfridges		13.51
MISSGUIDED		12.30
Deliveroo		12.05
Moncler		11.24
SoundCloud		10.12
Pioneer		9.97
Amazon Music		9.89
Dsquared		9.84
Ellesse		9.27
Beats Electronics		9.24
Hugo Boss		8.50
Foot Locker		8.43
New Era		8.33
Grey Goose		8.13
Hennessy		7.87
Pro Tools		7.31
The North Face		7.19
ASOS		5.95
Alexander McQueen		5.91
Vivienne Westwood		5.84
BBC		5.71
Emporio Armani		5.60
Spotify Music		5.23
Armani		5.12
Tesco		4.90
Barber Shop Connect		4.89
Harrods		4.84
Ableton		4.37
Superdry		4.07
Primark		3.83
Moschino		3.82
Stüssy		3.81
Rolls-Royce		3.81
Topshop		3.71
Polo Ralph Lauren		3.70
UFC		3.68
Cadbury		3.59
Timberland		3.58
Carhartt		3.40
Urban Outfitters		3.37
Versace		3.30
Christian Louboutin		3.28