Tamar Braxton Brand Affinity ranks highest Benihana at 16.37% . Very Strong. Score DMDB 65.19% | Fanbase 53.51%

Tamar Braxton — pop artist from US.

Tamar Braxton, born in Severn, Maryland, began her music career as part of the sibling group the Braxtons, which released the single "Good Life" in 1990. After…

Tamar Braxton

Recognizable

Country: US | Gender: female | Artist ID: 11e81bbf-a1da-9f42-86f8-a0369fe50396

Find Artist

Genres

popdance pophip popr&b, funk & soulr&burban contemporaryneo soulr&b/soulpop r&brnbcontemporary r&bsoul

Influential: 65.19% Fanbase: 53.51% Trending: 71.03%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Benihana • 16.37% • Very Strong

As of 2025-09-10

6,948,339

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.19% | Fanbase 53.51% | Trending 71.03% | CAREER STAGE: MAINSTREAM

Biography

Tamar Braxton, born in Severn, Maryland, began her music career as part of the sibling group the Braxtons, which released the single "Good Life" in 1990. After leaving the group, she pursued a solo career, releasing her self-titled album in 2000. Braxton gained recognition with her album Love and War in 2013, which earned her three Grammy nominations. She continued to release music, including Calling All Lovers in 2015 and Bluebird of Happiness in 2017, alongside her television and film roles.

In addition to her music career, Braxton has been featured in reality shows like Braxton Family Values and Tamar & Vince. She established her own label, Tamartian Land, and has released singles such as "Changed" in 2023 and "Notice Me" in 2024. Braxton's diverse talents have solidified her presence in both the music and entertainment industries.

Report Date: 2025-09-10

Tamar Braxton has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. A heavily female (80%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 11,094 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Benihana, boohoo, Coach signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tamar Braxton score 0.14% — Low bucket.

Brand: BenihanaBrand: boohooBrand: Coach

Followers:6,948,339

Engagements:9,626

Rate:0.1%

Posts:935

Avg Likes:9,546

Avg Comments:328

Avg Views:11,094

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,948,339 · Engagements 9,626 · Rate 0.1% Posts 935 · Views 11,094 · Avg Likes 9,546 · Avg Comments 328 · Avg Views 11,094	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 40% 35-44: 11% 13-17: 5%	Largest: 18-24 (42%); next: 25-34 (40%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	UNITED STATES (79%) SOUTH AFRICA (2%) UNITED KINGDOM (2%) INDIA (2%) NIGERIA (2%)	Top regions: UNITED STATES (79%), SOUTH AFRICA (2%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 8,989 avg likes/post · Youtube: 11,094 avg views/post	Best reach: Youtube 11,094 avg views; best engagement: Instagram 8,989 avg likes

Top Brand Affinities

Benihana

Score: 16.37

boohoo

Score: 9.70

Coach

Score: 9.38

Amazon Music

Score: 9.38

Gerber

Score: 8.98

FashionNova

Score: 7.84

ULTA Beauty

Score: 7.51

Bath & Body Works

Score: 7.11

Fenty beauty

Score: 7.02

Steve Madden

Score: 6.73

Urban Outfitters

Score: 6.16

iHeartRadio Music Awards

Score: 5.80

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Top Brand Affinities

Brand	Category	Score
Benihana		16.37
boohoo		9.70
Coach		9.38
Amazon Music		9.38
Gerber		8.98
FashionNova		7.84
ULTA Beauty		7.51
Bath & Body Works		7.11
Fenty beauty		7.02
Steve Madden		6.73
Urban Outfitters		6.16
iHeartRadio Music Awards		5.80
Macy's		5.36
Alexander McQueen		5.27
Publix		5.23
Kroger		5.01
CNN		4.97
Margaritaville		4.47
Chick-fil-A		4.38
Hennessy		4.38
OLD NAVY		4.24
NORDSTROM		4.21
BH Cosmetics		4.17
UGG		4.14
Target		4.03
FedEx		3.77
Verizon		3.54
TOM FORD		3.42
Philips		3.35
NARS Cosmetics		3.35
Forever 21		3.31
shein		3.30
Pic Collage		3.24
Walmart		3.21
Marc Jacobs		3.09
Comedy Central		3.00
ESPN		2.99
SheInside		2.97
Kylie Cosmetics		2.94
BALMAIN		2.92
Sephora		2.91
Anastasia Beverly Hills		2.87
Babybump		2.87
Christian Louboutin		2.85
ASOS		2.66
NBC		2.63
GAP		2.62
NYX Cosmetics		2.51
Tiffany & Co		2.44
Michael Kors		2.42