Taio Cruz Brand Affinity ranks highest Pioneer at 9.98% . Very Strong. Score DMDB 68.70% | Fanbase 68.48%

Taio Cruz — pop artist from GB.

Taio Cruz, pronounced "Tie-Oh Cruise," is a British artist known for his successful career in music. With three studio albums and over 100 million singles…

Taio Cruz

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bbc-ff1b-af50-bd24-a0369fe50396

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Genres

popdance poppopmainstream pophip-hop & rappop rapelectronicedmdance

Influential: 68.70% Fanbase: 68.48% Trending: 68.80%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 9.98% • Very Strong

As of 2025-09-10

1,443,860

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.70% | Fanbase 68.48% | Trending 68.80% | CAREER STAGE: MAINSTREAM

Biography

Taio Cruz, pronounced "Tie-Oh Cruise," is a British artist known for his successful career in music. With three studio albums and over 100 million singles sold, Cruz has achieved global recognition as one of the few contemporary British stars to reach such heights.

His discography includes the synth-pop debut album Departure and the electro-pop second album Rokstarr, featuring hits like "Break Your Heart" and "Dynamite." Cruz has collaborated with various artists such as Kesha, David Guetta, and Jennifer Lopez, showcasing his talents as both a solo artist and a songwriter. As he continues to evolve in the music industry, Cruz remains a prominent figure in the electro-pop genre, poised to deliver more chart-topping hits in the future.

Report Date: 2025-09-10

Taio Cruz builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, INDIA. With a heavily male (63%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (137,321 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Pioneer, Ableton, boohoo point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Taio Cruz score 0.34% — Low bucket.

Brand: PioneerBrand: AbletonBrand: boohoo

Followers:1,443,860

Engagements:4,853

Rate:0.3%

Posts:65

Avg Likes:4,829

Avg Comments:433

Avg Views:137,321

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,443,860 · Engagements 4,853 · Rate 0.3% Posts 65 · Views 137,321 · Avg Likes 4,829 · Avg Comments 433 · Avg Views 137,321	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 33% 35-44: 6% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (33%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (20%) BRAZIL (9%) INDIA (7%) UNITED KINGDOM (5%) GERMANY (4%)	Top regions: UNITED STATES (20%), BRAZIL (9%), INDIA (7%)
Platform Engagement	Instagram: 1,701 avg likes/post · Youtube: 137,321 avg views/post	Best reach: Youtube 137,321 avg views; best engagement: Youtube 3,128 avg likes

Top Brand Affinities

Pioneer

Score: 9.98

Ableton

Score: 6.96

boohoo

Score: 5.23

Superdry

Score: 4.20

Tomorrowland

Score: 4.07

Pull&Bear

Score: 3.28

Aston Martin

Score: 3.22

MTV

Score: 2.96

Lollapalooza

Score: 2.89

TOM FORD

Score: 2.84

Primark

Score: 2.83

Monster Beverage

Score: 2.78

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Top Brand Affinities

Brand	Category	Score
Pioneer		9.98
Ableton		6.96
boohoo		5.23
Superdry		4.20
Tomorrowland		4.07
Pull&Bear		3.28
Aston Martin		3.22
MTV		2.96
Lollapalooza		2.89
TOM FORD		2.84
Primark		2.83
Monster Beverage		2.78
AMC		2.74
NBC		2.71
Nickelodeon		2.70
Fenty beauty		2.61
FashionNova		2.60
Urban Outfitters		2.53
shein		2.49
Kylie Cosmetics		2.36
Showtime		2.32
Armani		2.31
Dr. Martens		2.30
Versace		2.29
Beats Electronics		2.26
Bershka		2.23
Boeing		2.21
Rolls-Royce		2.20
Victoria's Secret		2.19
Lush		2.16
FIFA		2.09
Tesco		2.06
Timberland		2.05
The North Face		2.05
Christian Louboutin		2.03
Ferrari		1.99
Ray-Ban		1.99
Coca-Cola		1.97
Los Angeles Lakers		1.97
Sephora		1.95
Bugatti		1.92
Calvin Klein		1.81
Converse		1.81
Ubisoft		1.80
ASOS		1.80
McLaren		1.77
Universal		1.76
Paramount Pictures		1.75
Maserati		1.69
Jack Daniels		1.67