Tainy Brand Affinity ranks highest Univision at 34.16% . Very Strong. Score DMDB 63.22% | Fanbase 58.64%

Tainy — pop artist from PR.

Tainy, born Marco Masís in San Juan, Puerto Rico in 1989, is a Grammy-nominated producer and songwriter known for his contributions to the New Latin Wave. He…

Tainy

Recognizable

Country: PR | Artist ID: 67909e2c-d6c7-11e8-a55c-525400009efb

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Genres

poplatin poppop reggaetonasian pophip-hop & raptrap latinolatin hip hopurbano latinolatinlatinreggaetonreggaeton flowurbano latino

Influential: 63.22% Fanbase: 58.64% Trending: 65.52%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 34.16% • Very Strong

As of 2025-09-10

6,012,525

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.22% | Fanbase 58.64% | Trending 65.52% | CAREER STAGE: MAINSTREAM

Biography

Tainy, born Marco Masís in San Juan, Puerto Rico in 1989, is a Grammy-nominated producer and songwriter known for his contributions to the New Latin Wave. He gained recognition for infusing reggaeton with elements of electronica, pop, R&B, and trap, producing hits for artists such as Daddy Yankee, J Balvin, and Bad Bunny. Tainy's career began in the mid-2000s when he caught the attention of Luny Tunes and went on to co-produce successful albums and singles throughout the following years.

Throughout the 2010s, Tainy continued to establish himself as a prominent figure in Latin music, co-producing chart-topping albums and singles for a variety of artists. His collaborations with J Balvin and Bad Bunny, including the successful album "Oasis," further solidified his reputation in the industry. Tainy's solo work, such as the EP "Neon16 Tape: The Kids That Grew Up on Reggaeton," showcases his diverse production skills and ongoing influence in the Latin music scene.

Report Date: 2025-09-10

Tainy reliably reaches 18-24 & 25-34 audiences in UNITED STATES, COLOMBIA, MEXICO. The base is heavily male (70%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (614,350 avg views per post); Instagram layers on depth and replies. The audience sits near Univision, Warner Music, Pro Tools, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tainy score 3.26% — Very Strong bucket.

Brand: UnivisionBrand: Warner MusicBrand: Pro Tools

Followers:6,012,525

Engagements:196,092

Rate:3.3%

Posts:286

Avg Likes:189,721

Avg Comments:795

Avg Views:662,706

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,012,525 · Engagements 196,092 · Rate 3.3% Posts 286 · Views 662,706 · Avg Likes 189,721 · Avg Comments 795 · Avg Views 662,706	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 29% 13-17: 7% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (29%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (15%) COLOMBIA (11%) MEXICO (9%) PERU (9%) SPAIN (8%)	Top regions: UNITED STATES (15%), COLOMBIA (11%), MEXICO (9%)
Platform Engagement	Instagram: 120,728 avg likes/post · Tiktok: 614,350 avg views/post · Youtube: 48,356 avg views/post	Best reach: Tiktok 614,350 avg views; best engagement: Instagram 120,728 avg likes

Top Brand Affinities

Univision

Score: 34.16

Warner Music

Score: 28.26

Pro Tools

Score: 22.89

Akai

Score: 14.20

Amazon Music

Score: 12.39

Ableton

Score: 10.94

Movistar

Score: 9.85

Pioneer

Score: 9.84

American Airlines

Score: 7.67

Champion

Score: 6.76

Andis

Score: 6.41

Suavecito

Score: 6.09

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Top Brand Affinities

Brand	Category	Score
Univision		34.16
Warner Music		28.26
Pro Tools		22.89
Akai		14.20
Amazon Music		12.39
Ableton		10.94
Movistar		9.85
Pioneer		9.84
American Airlines		7.67
Champion		6.76
Andis		6.41
Suavecito		6.09
Beats Electronics		5.79
Spotify Music		5.13
SoundCloud		4.99
Cafecito		4.72
iHeartRadio Music Awards		4.72
American Eagle		4.63
Lollapalooza		4.10
Barber Shop Connect		4.09
Pull&Bear		4.05
Coach		4.02
UGG		3.82
MTV		3.81
Amway		3.73
Bershka		3.71
Dr. Martens		3.62
Tomorrowland		3.46
musical.ly		3.10
Coachella		2.95
Paramount Pictures		2.78
Kodak		2.74
Sony		2.73
Stüssy		2.67
Olaplex		2.63
Timberland		2.60
NBA		2.53
Stradivarius		2.49
Urban Outfitters		2.48
Hennessy		2.47
The North Face		2.42
VidaSana		2.38
Fendi		2.34
TOM FORD		2.34
Los Angeles Lakers		2.29
Sneakerhead		2.24
Pepsi		2.24
Guess		2.20
Lacoste		2.18
Versace		2.13