TAEYANG

TAEYANG — pop artist from KR.

TAEYANG is a South Korean recording artist known for his vocal abilities and performances. He began his career at the age of 12 as the lead singer of BIGBANG,…

Influence: 61.58% Fanbase: 57.70% Trending: 63.53% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 20.93% • Very Strong

As of 2025-09-10

20,916,437

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:49:13 UTC

Genres

poppopr&b, funk & soulkorean r&b

Biography

TAEYANG is a South Korean recording artist known for his vocal abilities and performances. He began his career at the age of 12 as the lead singer of BIGBANG, a prominent K-Pop group recognized for their musical innovation and global influence.

As a solo artist, TAEYANG has released several successful albums, including "Rise" and "White Night", which have garnered critical acclaim and commercial success. He has received numerous awards for his work, including accolades for Best R&B/Soul. TAEYANG continues to make an impact in the music industry, recently collaborating on the track "VIBE (feat. Jimin of BTS)" after a hiatus from solo projects.

Top Brand Affinities

Report Date: 2025-09-10

TAEYANG keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, INDONESIA, PHILIPPINES. The composition is heavily female (75%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 408,500 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with GENTLE MONSTER, Woolworths, Innisfree supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TAEYANG score 1.46% — Moderate bucket.

Brand: GENTLE MONSTERBrand: WoolworthsBrand: Innisfree

Followers:20,916,437

Engagements:304,926

Rate:1.5%

Posts:189

Avg Likes:298,801

Avg Comments:2,976

Avg Views:485,709

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,916,437 · Engagements 304,926 · Rate 1.5% Posts 189 · Views 485,709 · Avg Likes 298,801 · Avg Comments 2,976 · Avg Views 485,709	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 23% 13-17: 10% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (23%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (16%) INDONESIA (9%) PHILIPPINES (9%) VIETNAM (7%) BRAZIL (6%)	Top regions: UNITED STATES (16%), INDONESIA (9%), PHILIPPINES (9%)
Platform Engagement	Instagram: 244,551 avg likes/post · Tiktok: 408,500 avg views/post · Youtube: 77,209 avg views/post	Best reach: Tiktok 408,500 avg views; best engagement: Instagram 244,551 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 20.93

Woolworths

Score: 10.26

Innisfree

Score: 6.40

Loewe

Score: 5.94

OOTD Magazine

Score: 5.90

Jollibee

Score: 4.89

Elle Magazine

Score: 4.64

Faber-Castell

Score: 4.30

Summit Entertainment

Score: 4.26

Hermès

Score: 3.99

Kylie Cosmetics

Score: 3.47

Petronas

Score: 3.46

Brand	Category	Score
GENTLE MONSTER		20.93
Woolworths		10.26
Innisfree		6.40
Loewe		5.94
OOTD Magazine		5.90
Jollibee		4.89
Elle Magazine		4.64
Faber-Castell		4.30
Summit Entertainment		4.26
Hermès		3.99
Kylie Cosmetics		3.47
Petronas		3.46
Marc Jacobs		3.46
Chanel		3.21
KFC		3.16
NARS Cosmetics		3.15
Pull&Bear		3.13
Fendi		3.06
League of Legends		3.03
Bershka		2.96
New Balance		2.74
Showtime		2.69
Zara		2.69
Dr. Martens		2.68
Valentino		2.62
Converse		2.50
Louis Vuitton		2.48
Kodak		2.48
Lancôme		2.42
Sunnies Studios		2.37
Forever 21		2.31
Victoria's Secret		2.26
The North Face		2.25
shein		2.22
Balenciaga		2.21
Fenty beauty		2.20
Tiffany & Co		2.19
Snoopy And The Peanuts Gang		2.14
Maybelline		2.07
SheInside		2.06
Cartier		2.05
Christian Dior		2.05
Michael Kors		2.03
Costco		2.00
Polo Ralph Lauren		2.00
musical.ly		1.82
ASICS		1.82
Spotify Music		1.73
Fujifilm		1.72
Sephora		1.65