Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-23
30,560,370
Social Media Followers
As of 2025-08-23
00:00:00
Hours Airplay
Updated 2025-10-03 18:57:00 UTC
Genres
Scores
Biography
Boasting Grammy wins, sold-out tours, and iconic collaborations with the likes of Kendrick Lamar, Doja Cat, and Travis Scott, SZA's music delves into themes of love, self-discovery, and empowerment, resonating deeply with fans around the globe. A defining artist of her generation, SZA continues to inspire with her soulful artistry and unwavering connection to her audience.
SZA reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, PHILIPPINES. The base is heavily female (67%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (1,882,032 avg views per post); Instagram layers on depth and replies. The audience sits near Shea Moisture, Nasty Gal, REVOLVE, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,560,370 · Engagements 1,422,263 · Rate 4.7% Posts 639 · Views 3,482,032 · Avg Likes 1,412,113 · Avg Comments 7,536 · Avg Views 3,482,032 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 28% 13-17: 9% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (28%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (46%) BRAZIL (8%) PHILIPPINES (6%) CANADA (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (46%), BRAZIL (8%), PHILIPPINES (6%) |
| Platform Engagement | Instagram: 1,276,726 avg likes/post · Tiktok: 1,600,000 avg views/post · Youtube: 1,882,032 avg views/post | Best reach: Youtube 1,882,032 avg views; best engagement: Instagram 1,276,726 avg likes |
Top Brand Affinities
Shea Moisture
Nasty Gal
REVOLVE
Barbie
FashionNova
Fenty beauty
MISSGUIDED
ULTA Beauty
Steve Madden
Champion
BH Cosmetics
boohoo
| Brand | Category | Score |
|---|---|---|
| Shea Moisture | 15.68 | |
| Nasty Gal | 10.61 | |
| REVOLVE | 9.94 | |
| Barbie | 8.65 | |
| FashionNova | 7.96 | |
| Fenty beauty | 7.86 | |
| MISSGUIDED | 7.47 | |
| ULTA Beauty | 6.80 | |
| Steve Madden | 5.51 | |
| Champion | 5.48 | |
| BH Cosmetics | 5.12 | |
| boohoo | 4.84 | |
| Urban Outfitters | 4.80 | |
| SoundCloud | 4.60 | |
| NORDSTROM | 4.46 | |
| UGG | 4.44 | |
| Coachella | 4.40 | |
| Coach | 4.19 | |
| shein | 4.15 | |
| ASOS | 4.13 | |
| Hennessy | 4.07 | |
| iHeartRadio Music Awards | 4.05 | |
| Forever 21 | 3.66 | |
| MTV | 3.46 | |
| Anastasia Beverly Hills | 3.41 | |
| NARS Cosmetics | 3.40 | |
| SheInside | 3.35 | |
| Lollapalooza | 3.26 | |
| Kylie Cosmetics | 3.19 | |
| NYX Cosmetics | 3.17 | |
| Nickelodeon | 3.07 | |
| Benefit Cosmetics | 3.07 | |
| Target | 3.04 | |
| Bershka | 3.00 | |
| Beats Electronics | 2.91 | |
| Sephora | 2.84 | |
| Comedy Central | 2.76 | |
| Spotify Music | 2.71 | |
| Dr. Martens | 2.70 | |
| H&M | 2.62 | |
| Versace | 2.56 | |
| Too Faced Cosmetics | 2.50 | |
| Sneakerhead | 2.50 | |
| Tarte Cosmetics | 2.49 | |
| Polo Ralph Lauren | 2.45 | |
| Calvin Klein | 2.44 | |
| Kodak | 2.39 | |
| Showtime | 2.39 | |
| Busch | 2.36 | |
| Philips | 2.35 |
Official Profiles
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LoginArtist: SZA
The map shows every radio station that aired SZA today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-27)
Total: 81,292,711
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
78,274,509 | 96.29% |
| [+] |
Last.fm |
3,018,202 | 3.71% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 04:04:45 | 30 For 30 (with Kendrick Lamar) | KHTE The Box 96.5 FM | Little Rock, US | 163 |
| 2025-08-23 04:02:16 | luther | WKRQ-FM (Q102 WKRQ Cincinnati) | Cincinnati, OH, US | 167 |
| 2025-08-23 04:01:05 | luther | 102.7 Da Bomb | Houston, TX, US | 9 |
| 2025-08-23 04:00:02 | 30 For 30 (with Kendrick Lamar) | KYMT-F2 Real 103.9 | Las Vegas, US | 201 |
| 2025-08-23 03:58:47 | Kiss Me More (feat. SZA) | East Coast Radio | Durban, ZA | 100 |
| 2025-08-23 03:58:28 | luther | KISV-FM | Bakersfield, CA, US | 165 |
| 2025-08-23 03:58:07 | BMF | WIXX-FM | Green Bay, WI, US | 169 |
| 2025-08-23 03:57:47 | BMF | Hot Z 95 | Corpus Christi, TX, US | 12 |
| 2025-08-23 03:57:12 | Saturn - Live | WBZZ-FM | Pittsburgh, PA, US | 180 |
| 2025-08-23 03:56:59 | 30 For 30 (with Kendrick Lamar) | WEZB | New Orleans, LA, US | 230 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |