Syd

Syd — pop artist from US.

Sydney Wells here! I'm thrilled you're here to listen to my music. With a passion for singing and songwriting since childhood, I'm now a member of the band…

Influence: 57.63% Fanbase: 44.53% Trending: 64.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 15.85% • Very Strong

As of 2025-09-09

923,933

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:45 UTC

Genres

poppopr&b, funk & soulr&bindie soulalternative r&bchill r&bindie r&br&b/soulsoulalternativeescape roomalternativehip-hop & raphip-hop/raplgbtq+ hip hop

Biography

Sydney Wells here! I'm thrilled you're here to listen to my music. With a passion for singing and songwriting since childhood, I'm now a member of the band AUthenticity in South Carolina and pursuing a bachelor's degree in commercial music. My sound is best described as vibey and sentimental, and I hope it resonates with you. I feel blessed to create music that connects with people, all thanks to, through, and for Jesus.

Top Brand Affinities

Report Date: 2025-09-09

Syd is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, SOUTH AFRICA. The audience is heavily female (63%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (40,253 avg views per post); Instagram builds the community layer. Affinity data highlights Shea Moisture, Amazon Music, Mixcloud, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Syd score 1.86% — Moderate bucket.

Brand: Shea MoistureBrand: Amazon MusicBrand: Mixcloud

Followers:923,933

Engagements:17,167

Rate:1.9%

Posts:178

Avg Likes:17,063

Avg Comments:202

Avg Views:53,653

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 923,933 · Engagements 17,167 · Rate 1.9% Posts 178 · Views 53,653 · Avg Likes 17,063 · Avg Comments 202 · Avg Views 53,653	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 35% 13-17: 7% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (35%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (48%) BRAZIL (7%) SOUTH AFRICA (6%) UNITED KINGDOM (5%) CANADA (3%)	Top regions: UNITED STATES (48%), BRAZIL (7%), SOUTH AFRICA (6%)
Platform Engagement	Instagram: 14,607 avg likes/post · Tiktok: 13,400 avg views/post · Youtube: 40,253 avg views/post	Best reach: Youtube 40,253 avg views; best engagement: Instagram 14,607 avg likes

Top Brand Affinities

Shea Moisture

Score: 15.85

Amazon Music

Score: 14.22

Mixcloud

Score: 13.80

Akai

Score: 11.62

Ableton

Score: 9.26

Acne Studios

Score: 9.20

Pro Tools

Score: 8.55

JACQUEMUS

Score: 8.49

SoundCloud

Score: 8.27

Barbie

Score: 7.09

MISSGUIDED

Score: 6.46

Maison Margiela

Score: 6.26

Brand	Category	Score
Shea Moisture		15.85
Amazon Music		14.22
Mixcloud		13.80
Akai		11.62
Ableton		9.26
Acne Studios		9.20
Pro Tools		8.55
JACQUEMUS		8.49
SoundCloud		8.27
Barbie		7.09
MISSGUIDED		6.46
Maison Margiela		6.26
Fenty beauty		6.24
Coach		6.17
Loewe		6.09
Vivienne Westwood		5.99
Champion		5.75
Urban Outfitters		5.74
Coachella		5.26
Steve Madden		5.25
Hennessy		4.73
Beats Electronics		4.63
Dr. Martens		4.39
FashionNova		4.32
Kodak		4.31
iHeartRadio Music Awards		4.30
Cartoon Network		4.26
Stüssy		4.20
Spotify Music		4.17
Supreme		4.00
ASOS		3.65
Verizon		3.54
MTV		3.42
Marc Jacobs		3.39
Los Angeles Lakers		3.36
NBC		3.08
Sneakerhead		3.08
Carhartt		3.03
Forever 21		2.86
Nickelodeon		2.78
ESPN		2.78
Fendi		2.76
New Balance		2.75
Vogue		2.69
Lollapalooza		2.68
Paramount Pictures		2.55
Timberland		2.47
Vans		2.44
Showtime		2.40
Polo Ralph Lauren		2.39