SWV Brand Affinity ranks highest Live Nation at 40.38% . Very Strong. Score DMDB 67.70% | Fanbase 54.83%

SWV — pop artist from US.

SWV, an acronym for Sisters with Voices, is a popular R&B group formed in 1992 by childhood friends Coko, Taj, and Lelee. Their debut album, It's About Time,…

SWV

Recognizable

Country: US | Artist ID: 11e81bbe-d72a-3c3a-a61e-a0369fe50396

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Genres

popdance poppophip popr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulgirl groupcontemporary r&bsoulhip-hop & raphip hop

Influential: 67.70% Fanbase: 54.83% Trending: 74.14%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 40.38% • Very Strong

As of 2025-09-10

893,126

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.70% | Fanbase 54.83% | Trending 74.14% | CAREER STAGE: MAINSTREAM

Biography

SWV, an acronym for Sisters with Voices, is a popular R&B group formed in 1992 by childhood friends Coko, Taj, and Lelee. Their debut album, It's About Time, produced by Teddy Riley, went double platinum within its first year of release, featuring hits like "Weak" and "Right Here/Human Nature." The group disbanded in 1997 but reunited in 2005, releasing albums like I Missed Us in 2012 and Still in 2016, alongside a reality TV series, SWV Reunited.

SWV's early success in the '90s with hits like "I'm So Into You" and "Right Here" established them as a commercial force in the R&B scene. Following the release of It's About Time, the group continued to produce chart-topping singles and albums, including New Beginning in 1996 and Release Some Tension in 1997. Their comeback in the 2000s saw them reemerge with new music and a successful reality TV series, solidifying their enduring presence in the music industry.

Report Date: 2025-09-10

SWV cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily female (64%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 34,368 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, WNBA, Shea Moisture, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SWV score 0.43% — Low bucket.

Brand: Live NationBrand: WNBABrand: Shea Moisture

Followers:893,126

Engagements:3,870

Rate:0.4%

Posts:1,607

Avg Likes:3,845

Avg Comments:174

Avg Views:34,368

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 893,126 · Engagements 3,870 · Rate 0.4% Posts 1,607 · Views 34,368 · Avg Likes 3,845 · Avg Comments 174 · Avg Views 34,368	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 34% 35-44: 16% 13-17: 4%	Largest: 25-34 (42%); next: 18-24 (34%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (67%) UNITED KINGDOM (5%) BRAZIL (5%) SOUTH AFRICA (3%) NIGERIA (3%)	Top regions: UNITED STATES (67%), UNITED KINGDOM (5%), BRAZIL (5%)
Platform Engagement	Instagram: 3,258 avg likes/post · Tiktok: 0 avg views/post · Youtube: 34,368 avg views/post	Best reach: Youtube 34,368 avg views; best engagement: Instagram 3,258 avg likes

Top Brand Affinities

Live Nation

Score: 40.38

WNBA

Score: 14.89

Shea Moisture

Score: 14.47

Afterpay

Score: 13.45

HBO Max

Score: 12.17

iHeartRadio Music Awards

Score: 9.88

Amazon Music

Score: 9.84

Publix

Score: 8.19

Hennessy

Score: 8.17

Macy's

Score: 8.08

Benihana

Score: 7.92

T.J. Maxx

Score: 7.31

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Top Brand Affinities

Brand	Category	Score
Live Nation		40.38
WNBA		14.89
Shea Moisture		14.47
Afterpay		13.45
HBO Max		12.17
iHeartRadio Music Awards		9.88
Amazon Music		9.84
Publix		8.19
Hennessy		8.17
Macy's		8.08
Benihana		7.92
T.J. Maxx		7.31
FOX		7.27
Steve Madden		7.24
Alexander McQueen		7.07
Delta		7.02
boohoo		7.02
CNN		6.90
FashionNova		6.83
Barbie		6.43
NBC		6.21
Cheesecake Factory		5.99
Kroger		5.65
Verizon		5.53
Champion		5.30
ESPN		4.99
Walgreens		4.98
MTV		4.93
Fenty beauty		4.91
The Home Depot		4.84
Philips		4.81
HomeGoods		4.75
Walmart		4.71
Los Angeles Lakers		4.64
ASOS		4.64
Bethesda Softworks		4.57
NFL		4.57
American Airlines		4.50
Coach		4.27
NORDSTROM		4.16
FedEx		4.08
Chick-fil-A		4.00
OLD NAVY		3.94
NBA		3.83
Dolce & Gabbana		3.71
BALMAIN		3.49
Target		3.47
Urban Outfitters		3.46
Marc Jacobs		3.41
TOM FORD		3.39