SwuM.

SwuM. — hip-hop & rap artist from US.

In the world of music, the term "smoke" is often used to describe a particular atmosphere or feeling created by a performance. This can refer to a sense of…

Influence: 56.32% Fanbase: 36.28% Trending: 66.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

16,100

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 22:38:32 UTC

Genres

hip-hop & raphip-hop/rapphonktrap/future basselectroniclo-fi beatschillhopelectronichouse

Biography

In the world of music, the term "smoke" is often used to describe a particular atmosphere or feeling created by a performance. This can refer to a sense of mystery, intensity, or emotional depth that adds an extra layer of intrigue to the music being played. Musicians may use techniques such as lighting, stage design, or musical improvisation to enhance the smoky atmosphere and draw listeners into the unique experience of the performance. Overall, the concept of "smoke" in music adds a sense of drama and allure that can captivate audiences and leave a lasting impression.

Top Brand Affinities

Report Date: 2025-09-09

SwuM. is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (80%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (32,185 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SwuM. score 5.80% — Very Strong bucket.

Followers:16,100

Engagements:934

Rate:5.8%

Posts:20

Avg Likes:897

Avg Comments:49

Avg Views:32,185

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,100 · Engagements 934 · Rate 5.8% Posts 20 · Views 32,185 · Avg Likes 897 · Avg Comments 49 · Avg Views 32,185	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 35% 35-44: 7% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (35%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (44%) BRAZIL (4%) UNITED KINGDOM (4%) CANADA (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (44%), BRAZIL (4%), UNITED KINGDOM (4%)
Platform Engagement	Youtube: 32,185 avg views/post	Best reach: Youtube 32,185 avg views; best engagement: Youtube 897 avg likes