Swizz Beatz

Swizz Beatz — pop artist from US.

Swizz Beatz, born Kasseem Dean in the Bronx, established himself as a prolific producer, rapper, DJ, and songwriter, shaping the sound of rap through his…

Influence: 63.81% Fanbase: 50.89% Trending: 70.27% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Girard-Perregaux • 149.38% • Very Strong

As of 2025-09-08

4,835,715

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:49:16 UTC

Genres

pophip pophip-hop & rappop raprapsouthern hip hoptraphip-hop/rapbattle rapcontemporary hip hophip hop

Biography

Swizz Beatz, born Kasseem Dean in the Bronx, established himself as a prolific producer, rapper, DJ, and songwriter, shaping the sound of rap through his innovative production style. He began his career with Ruff Ryders Records, producing hits for artists such as DMX, Eve, and Jay-Z, before launching his own label, Full Surface Records, in 2001. Swizz Beatz's solo projects, including the albums G.H.E.T.T.O. Stories and One Man Band Man, showcased his versatility as a musician and rapper. Over the years, he collaborated with a wide range of artists, from Whitney Houston to Drake, constantly evolving his sound and staying relevant in the ever-changing landscape of hip-hop.

In addition to his musical endeavors, Swizz Beatz ventured into fashion design and art collecting, further expanding his creative pursuits. Despite initially stating a preference for releasing singles over full albums, he released his second solo album, Poison, in 2018, featuring collaborations with industry heavyweights like Kendrick Lamar and Bono. Continuing to produce music for new rap talent, Swizz Beatz also put out the EP Hip Hop 50: Vol 2 in 2023, showcasing his enduring influence and ability to collaborate with some of the genre's biggest stars.

Top Brand Affinities

Report Date: 2025-09-08

Swizz Beatz keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, SOUTH AFRICA, TANZANIA. The composition is heavily female (67%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 97,300 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Girard-Perregaux, Jaeger-LeCoultre, Vacheron Constantin supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Swizz Beatz score 0.19% — Low bucket.

Brand: Girard-PerregauxBrand: Jaeger-LeCoultreBrand: Vacheron Constantin

Followers:4,835,715

Engagements:9,237

Rate:0.2%

Posts:14,524

Avg Likes:9,139

Avg Comments:270

Avg Views:97,300

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,835,715 · Engagements 9,237 · Rate 0.2% Posts 14,524 · Views 97,300 · Avg Likes 9,139 · Avg Comments 270 · Avg Views 97,300	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 38% 35-44: 13% 13-17: 6%	Largest: 25-34 (41%); next: 18-24 (38%)
Gender Split	Female: 67% Male: 34% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (75%) SOUTH AFRICA (3%) TANZANIA (3%) UNITED KINGDOM (2%) NIGERIA (2%)	Top regions: UNITED STATES (75%), SOUTH AFRICA (3%), TANZANIA (3%)
Platform Engagement	Instagram: 7,924 avg likes/post · Tiktok: 97,300 avg views/post	Best reach: Tiktok 97,300 avg views; best engagement: Instagram 7,924 avg likes

Top Brand Affinities

Girard-Perregaux

Score: 149.38

Jaeger-LeCoultre

Score: 91.96

Vacheron Constantin

Score: 80.56

Baselworld

Score: 53.93

Sotheby's

Score: 51.46

Audemars Piguet

Score: 48.60

Blancpain

Score: 46.51

IWC

Score: 33.70

WNBA

Score: 29.04

Officine Panerai

Score: 25.43

Spinrilla

Score: 24.55

Chopard

Score: 23.72

Brand	Category	Score
Girard-Perregaux		149.38
Jaeger-LeCoultre		91.96
Vacheron Constantin		80.56
Baselworld		53.93
Sotheby's		51.46
Audemars Piguet		48.60
Blancpain		46.51
IWC		33.70
WNBA		29.04
Officine Panerai		25.43
Spinrilla		24.55
Chopard		23.72
Live Nation		22.92
Piaget		19.19
Patek Philippe		18.37
Breitling		17.27
TAG Heuer		15.01
Amazon Music		14.52
Longines		13.72
Akai		13.63
New Era		13.43
Van Cleef & Arpels		13.38
Palm Angels		12.41
Alexander Wang		12.34
Pro Tools		11.60
Maison Margiela		11.51
Hublot		10.89
Swatch		10.79
Marni		10.71
Omega		10.58
Jean Paul Gaultier		10.46
JACQUEMUS		9.53
Delta		9.39
Maybach		9.00
Moncler		8.71
Loewe		8.59
iHeartRadio Music Awards		8.44
Acne Studios		8.41
Foot Locker		8.29
Alexander McQueen		8.17
Hennessy		8.02
Macy's		7.94
Four Seasons		7.70
Sneaker News		7.60
Champion		7.50
ESPN		6.94
NORDSTROM		6.81
Coach		6.70
Moët & Chandon		6.67
Beats Electronics		6.59