Swing Out Sister
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
43,000
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-28 07:49:11 UTC
Genres
Biography
Formed in 1985 by Andy Connell and Martin Jackson, Swing Out Sister later welcomed vocalist Corinne Drewery into the fold. Their music draws inspiration from jazz legends, film composers, and pop icons, resulting in a distinctive sound that sets them apart in the sophisti-pop genre. With albums like 1996's Shapes and Patterns and 2018's Almost Persuaded, Swing Out Sister continues to captivate audiences with their innovative approach to music-making. In 2022, their early years were celebrated with the release of the comprehensive box set Blue Mood, Breakout and Beyond, highlighting their evolution and musical diversity over the years.
Swing Out Sister connects with 35-44 & 45-64 audiences and shows durable traction across UNITED STATES, BRAZIL, JAPAN. With a heavily male (78%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 11,823 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Swing Out Sister moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 43,000 · Engagements 130 · Rate 0.3% Posts 4 · Views 11,823 · Avg Likes 123 · Avg Comments 6 · Avg Views 11,823 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 32% 45-64: 30% 25-34: 26% 18-24: 10% |
Largest: 35-44 (32%); next: 45-64 (30%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (29%) BRAZIL (14%) JAPAN (8%) ITALY (7%) UNITED KINGDOM (6%) |
Top regions: UNITED STATES (29%), BRAZIL (14%), JAPAN (8%) |
| Platform Engagement | Youtube: 11,823 avg views/post | Best reach: Youtube 11,823 avg views; best engagement: Youtube 123 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Swing Out Sister
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
