Swans

Swans — pop artist from US.

Formed during New York's no wave scene, Swans, led by Michael Gira, gained a cult following with their abrasive, percussion-heavy sound and intense lyrics. The…

Influence: 59.78% Fanbase: 45.74% Trending: 66.80% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 73.21% • Very Strong

As of 2025-09-08

206,038

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 04:21:15 UTC

Genres

popart popdream poprockart rockpost-punkpost-rockexperimental rocknoise rockindustrial rockrockalternativealternative rockalternativeamericanno waveelectronicindustrialothersexperimentalfolk & traditionalfreak folk

Biography

Formed during New York's no wave scene, Swans, led by Michael Gira, gained a cult following with their abrasive, percussion-heavy sound and intense lyrics. The band's evolution saw shifts in lineup and musical approach, from the brutal sonic assault of their early releases to a more nuanced and melodic sound with the addition of vocalist/keyboardist Jarboe and bassist Algis Kizys.

After a hiatus, Swans returned in 2010 with a new lineup and released critically acclaimed albums, including 2014's To Be Kind featuring guest vocals from St. Vincent and Cold Specks. The band's success continued with The Glowing Man in 2016, showcasing their ambitious and innovative approach to music. Throughout their career, Swans pushed boundaries and defied expectations, solidifying their place as influential pioneers in the alternative music landscape.

Top Brand Affinities

Report Date: 2025-09-08

Swans commands interest from 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (78%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (33,979 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, MOOG, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Swans score 2.09% — Strong bucket.

Brand: AmpegBrand: MOOGBrand: Mixcloud

Followers:206,038

Engagements:4,298

Rate:2.1%

Posts:1,265

Avg Likes:4,249

Avg Comments:60

Avg Views:33,979

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 206,038 · Engagements 4,298 · Rate 2.1% Posts 1,265 · Views 33,979 · Avg Likes 4,249 · Avg Comments 60 · Avg Views 33,979	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 36% 35-44: 15% 45-64: 8%	Largest: 25-34 (37%); next: 18-24 (36%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (30%) UNITED KINGDOM (7%) CANADA (5%) ITALY (4%) FRANCE (3%)	Top regions: UNITED STATES (30%), UNITED KINGDOM (7%), CANADA (5%)
Platform Engagement	Instagram: 3,578 avg likes/post · Youtube: 33,979 avg views/post	Best reach: Youtube 33,979 avg views; best engagement: Instagram 3,578 avg likes

Top Brand Affinities

Ampeg

Score: 73.21

MOOG

Score: 65.68

Mixcloud

Score: 24.53

Ableton

Score: 14.91

Akai

Score: 12.10

Sennheiser

Score: 8.62

Pro Tools

Score: 7.47

SoundCloud

Score: 6.80

Spotify Music

Score: 6.73

Tate Modern

Score: 6.49

Warner Bros

Score: 5.73

Kodak

Score: 4.87

Brand	Category	Score
Ampeg		73.21
MOOG		65.68
Mixcloud		24.53
Ableton		14.91
Akai		12.10
Sennheiser		8.62
Pro Tools		7.47
SoundCloud		6.80
Spotify Music		6.73
Tate Modern		6.49
Warner Bros		5.73
Kodak		4.87
Kickstarter		4.14
Nixon		4.01
Fujifilm		3.97
Fallout		3.72
Polaroid		3.60
The Witcher		3.43
Beats Electronics		3.36
Leica		3.32
Columbia Pictures		3.00
Dr. Martens		2.87
Paramount Pictures		2.84
Showtime		2.67
Tinder		2.60
Lollapalooza		2.47
Philips		2.42
BBC		2.41
MTV		2.39
Nintendo		2.16
WWE		2.07
Nickelodeon		2.07
Guinness		2.01
Star Wars		1.95
Paypal		1.87
Jaguar		1.78
Sprite		1.77
Coachella		1.77
Pepsi		1.67
Adobe		1.63
Urban Decay Cosmetics		1.61
Activision Blizzard		1.56
Chrysler		1.55
Lush		1.51
Cadillac		1.43
Lego		1.37
HBO		1.36
Tesla Motors		1.33
Pixar		1.32
DC Entertainment		1.30