Swae Lee
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-20
11,802,102
Social Media Followers
As of 2025-08-20
00:00:00
Hours Airplay
2025-10-07 16:55:30 UTC
Genres
Biography
Swae Lee resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, INDIA, BRAZIL. The demographic is heavily male (74%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 354,450 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Palm Angels, True Religion, Spinrilla maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,802,102 · Engagements 44,278 · Rate 0.4% Posts 42 · Views 0 · Avg Likes 44,278 · Avg Comments 496 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 29% 13-17: 8% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (29%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (26%) INDIA (7%) BRAZIL (7%) NIGERIA (3%) FRANCE (3%) |
Top regions: UNITED STATES (26%), INDIA (7%), BRAZIL (7%) |
| Platform Engagement | Tiktok: 354,450 avg views/post · Youtube: 3,954 avg views/post | Best reach: Tiktok 354,450 avg views; best engagement: Tiktok 36,000 avg likes |
Top Brand Affinities
Palm Angels
True Religion
Spinrilla
Moncler
Marni
Champion
New Era
Amazon Music
Alexander McQueen
Dsquared
Maybach
Stone Island
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 23.03 | |
| True Religion | 22.18 | |
| Spinrilla | 21.91 | |
| Moncler | 10.63 | |
| Marni | 10.35 | |
| Champion | 10.19 | |
| New Era | 9.44 | |
| Amazon Music | 7.96 | |
| Alexander McQueen | 7.40 | |
| Dsquared | 6.79 | |
| Maybach | 6.78 | |
| Stone Island | 6.62 | |
| SoundCloud | 6.42 | |
| Maison Margiela | 6.23 | |
| Kappa | 5.69 | |
| Fendi | 5.43 | |
| iHeartRadio Music Awards | 4.89 | |
| Marc Jacobs | 4.73 | |
| BALMAIN | 4.43 | |
| Coach | 4.42 | |
| Ableton | 4.33 | |
| Rolls-Royce | 4.27 | |
| Dr. Martens | 4.27 | |
| Supreme | 3.91 | |
| Kodak | 3.82 | |
| FashionNova | 3.81 | |
| Beats Electronics | 3.72 | |
| Hilton | 3.45 | |
| ESPN | 3.42 | |
| GIVENCHY | 3.13 | |
| NARS Cosmetics | 2.94 | |
| Hennessy | 2.91 | |
| Philips | 2.88 | |
| Christian Louboutin | 2.86 | |
| ASOS | 2.81 | |
| Los Angeles Lakers | 2.80 | |
| Polo Ralph Lauren | 2.73 | |
| Urban Outfitters | 2.68 | |
| Stüssy | 2.67 | |
| Versace | 2.65 | |
| NBA | 2.60 | |
| Paramount Pictures | 2.58 | |
| Monster Beverage | 2.58 | |
| MTV | 2.57 | |
| KENZO | 2.55 | |
| Gymshark | 2.54 | |
| Spotify Music | 2.34 | |
| Timberland | 2.30 | |
| Lacoste | 2.27 | |
| The North Face | 2.24 |
Official Profiles
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LoginArtist: Swae Lee
The map shows every radio station that aired Swae Lee today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-27)
Total: 36,674,837
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
35,730,110 | 97.42% |
| [+] |
Yandex |
606,800 | 1.65% |
| [+] |
Last.fm |
332,877 | 0.91% |
| [+] |
Pandora |
5,050 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 15:07:27 | Close To Me | WTIC-FM | Hartford, CT, US | 173 |
| 2025-08-22 15:04:39 | Arms Around You (feat. Maluma & Swae Lee) | Mouv' Rap US | Paris, FR | 186 |
| 2025-08-22 15:01:11 | Sunflower (Spider-Man: Into the Spider-Verse) | WXKS | Boston, MA, US | 141 |
| 2025-08-22 14:57:33 | My Life (ft. Swae Lee & PnB Rock) | XHGR-FM - Los 40 Xalapa - 104.1 FM | Xalapa, VE, MX | 165 |
| 2025-08-22 14:57:14 | Sunflower (Spider-Man: Into the Spider-Verse) | WZOK | Rockford, IL, US | 153 |
| 2025-08-22 14:56:41 | Unforgettable | WZNF | Biloxi, MS, US | 225 |
| 2025-08-22 14:52:46 | Sunflower (Spider-Man: Into the Spider-Verse) | RFM | Lisbon, PT | 5 |
| 2025-08-22 14:50:08 | Won't Be Late (feat. Drake) | Mouv' 100% Mix | Paris, FR | 65 |
| 2025-08-22 14:45:03 | Sunflower (Spider-Man: Into the Spider-Verse) | Hit FM [国际流行音乐广播] | Beijing, CN | 154 |
| 2025-08-22 14:33:26 | Close to Me | YLEX | Helsinki, FI | 164 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
