Susan Boyle

Susan Boyle — pop artist from GB.

Scottish vocalist Susan Boyle became an overnight sensation after stunning audiences on the 2009 season of Britain's Got Talent with her powerful rendition of…

Influence: 58.65% Fanbase: 44.11% Trending: 65.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 24.29% • Very Strong

As of 2025-09-11

459,518

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 16:53:54 UTC

Genres

poppopoperatic pop

Biography

Scottish vocalist Susan Boyle became an overnight sensation after stunning audiences on the 2009 season of Britain's Got Talent with her powerful rendition of "I Dreamed a Dream." Her debut album of the same name topped charts in the U.S. and U.K., setting sales records and solidifying her as a global phenomenon. Subsequent releases showcased Boyle's diverse range, including the holiday-themed The Gift and the concept album Standing Ovation, featuring collaborations with notable artists.

Boyle's career continued to thrive with albums like Hope and Wonderful World, where she experimented with different genres and iconic covers. In 2019, she released a greatest-hits compilation, Ten, marking a milestone in her successful music career that began with a viral performance on a reality TV show.

Top Brand Affinities

Report Date: 2025-09-11

Susan Boyle keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is female-leaning (50%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 135,383 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with ITV, Grindr, Waitrose supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Susan Boyle score 2.81% — Strong bucket.

Brand: ITVBrand: GrindrBrand: Waitrose

Followers:459,518

Engagements:12,900

Rate:2.8%

Posts:287

Avg Likes:12,825

Avg Comments:212

Avg Views:135,383

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 459,518 · Engagements 12,900 · Rate 2.8% Posts 287 · Views 135,383 · Avg Likes 12,825 · Avg Comments 212 · Avg Views 135,383	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 18-24: 25% 45-64: 22% 35-44: 17%	Largest: 25-34 (32%); next: 18-24 (25%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (18%) BRAZIL (17%) UNITED KINGDOM (6%) PHILIPPINES (5%) JAPAN (3%)	Top regions: UNITED STATES (18%), BRAZIL (17%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 11,113 avg likes/post · Youtube: 135,383 avg views/post	Best reach: Youtube 135,383 avg views; best engagement: Instagram 11,113 avg likes

Top Brand Affinities

ITV

Score: 24.29

Grindr

Score: 17.79

Waitrose

Score: 13.23

British Airways

Score: 12.61

Vauxhall

Score: 10.33

Selfridges

Score: 9.95

Marks & Spencer

Score: 9.66

Easyjet

Score: 9.49

Moët & Chandon

Score: 7.58

KARL LAGERFELD

Score: 7.24

NBC

Score: 7.17

Vivienne Westwood

Score: 6.59

Brand	Category	Score
ITV		24.29
Grindr		17.79
Waitrose		13.23
British Airways		12.61
Vauxhall		10.33
Selfridges		9.95
Marks & Spencer		9.66
Easyjet		9.49
Moët & Chandon		7.58
KARL LAGERFELD		7.24
NBC		7.17
Vivienne Westwood		6.59
Harrods		6.01
Ryanair		5.60
Macy's		5.47
Four Seasons		5.32
Aperol		5.18
ASOS		5.12
Tesco		4.52
boohoo		4.50
Hugo Boss		4.09
Pfizer		3.97
Lindt		3.88
Marc Jacobs		3.50
Hilton		3.46
ABC		3.43
TOM FORD		3.40
Baileys		3.34
Topshop		3.01
Boeing		3.01
BBC		2.96
Sunnies Studios		2.84
Abercrombie & Fitch		2.76
Cartier		2.62
Mulberry		2.54
Dr. Martens		2.51
Moschino		2.48
Armani		2.46
Lollapalooza		2.44
Martini		2.42
MTV		2.32
Christian Louboutin		2.26
Lush		2.24
Cafecito		2.24
Crocs		2.23
Tiffany		2.21
Yves Saint Laurent		2.17
Guinness		2.17
Primark		2.08
Tinder		2.02