Suprême NTM

Suprême NTM — hip-hop & rap artist from FR.

NTM, the iconic hardcore hip-hop duo from France, consisting of Didier Morville (Joey Starr) and Bruno Lopes (Kool Shen), emerged as pioneers in the French rap…

Influence: 58.24% Fanbase: 46.77% Trending: 63.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 85.82% • Very Strong

As of 2025-09-08

412,042

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:52 UTC

Genres

hip-hop & raprap conscienthip-hop/rapfrench hip hopold school rap francaiscontemporary hip hophip hopreggaefrench reggae

Biography

NTM, the iconic hardcore hip-hop duo from France, consisting of Didier Morville (Joey Starr) and Bruno Lopes (Kool Shen), emerged as pioneers in the French rap scene. Starting off as graffiti artists in Seine-Saint-Denis, they transitioned into music after connecting with the Assassin posse. NTM's debut in the music industry came with "Je Rappe" in 1990, leading to a record deal with Sony subsidiary Epic and the release of their first maxi, "Le Monde de Demain." Their unapologetic lyrics and raw energy resonated with audiences, setting the stage for their groundbreaking album "1993 J'appuie Sur la Gachette..." that sparked controversy and acclaim alike.

With their 1995 album showcasing their maturation and continued subversive spirit, NTM solidified their status as influential figures in French rap. Despite facing backlash and legal challenges for their outspoken views on societal issues, including law enforcement, NTM's music resonated deeply with fans. Their final album in 1998 marked a pinnacle of their talent, blending rawness with wisdom, and cementing their legacy as trailblazers in the genre. Beyond their music, both Joey Starr and Kool Shen went on to establish their own labels, reflecting NTM's enduring impact on French hip-hop culture.

Top Brand Affinities

Report Date: 2025-09-08

Suprême NTM draws 25-34 & 18-24 audiences and holds attention in FRANCE, COLOMBIA, BELGIUM. The skew is heavily male (77%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 181,155 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Accor Hotels, Le coq sportif, Fnac makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Suprême NTM score 0.92% — Low bucket.

Brand: Accor HotelsBrand: Le coq sportifBrand: Fnac

Followers:412,042

Engagements:3,802

Rate:0.9%

Posts:939

Avg Likes:3,693

Avg Comments:163

Avg Views:181,155

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 412,042 · Engagements 3,802 · Rate 0.9% Posts 939 · Views 181,155 · Avg Likes 3,693 · Avg Comments 163 · Avg Views 181,155	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 39% 35-44: 12% 13-17: 4%	Largest: 25-34 (42%); next: 18-24 (39%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	FRANCE (58%) COLOMBIA (6%) BELGIUM (4%) UNITED STATES (2%) CANADA (2%)	Top regions: FRANCE (58%), COLOMBIA (6%), BELGIUM (4%)
Platform Engagement	Instagram: 2,167 avg likes/post · Youtube: 181,155 avg views/post	Best reach: Youtube 181,155 avg views; best engagement: Instagram 2,167 avg likes

Top Brand Affinities

Accor Hotels

Score: 85.82

Le coq sportif

Score: 25.65

Fnac

Score: 25.58

Ricard

Score: 24.37

Akai

Score: 21.43

Galeries Lafayette

Score: 18.67

Jean Paul Gaultier

Score: 15.86

Air France

Score: 13.72

Mixcloud

Score: 13.38

ESPRIT

Score: 11.94

Perrier

Score: 11.40

DC Shoes

Score: 9.47

Brand	Category	Score
Accor Hotels		85.82
Le coq sportif		25.65
Fnac		25.58
Ricard		24.37
Akai		21.43
Galeries Lafayette		18.67
Jean Paul Gaultier		15.86
Air France		13.72
Mixcloud		13.38
ESPRIT		11.94
Perrier		11.40
DC Shoes		9.47
PLAYMOBIL		8.68
Longchamp		8.45
Décathlon		8.26
Montblanc		8.13
Pioneer		7.63
Pro Tools		7.49
New Era		7.47
Bim		7.34
Sneaker News		7.25
Lacoste		6.75
Atmos		6.66
Garnier		6.49
Ableton		6.36
Elle Magazine		6.29
Carhartt		6.09
Movistar		5.36
Nice Kicks		4.66
Citroen		4.61
Alpinestars		4.58
Kickstagram		4.44
UEFA		3.96
Beats Electronics		3.90
NBA		3.52
Supreme		3.47
Jack Daniels		3.36
Sneakerhead		3.26
Timberland		3.18
Rover		3.17
ASICS		3.15
Fila		3.12
NBC		3.04
Los Angeles Lakers		3.03
Renault		3.03
Peugeot		3.00
Yves Saint Laurent		2.99
Stüssy		2.91
Warner Bros		2.90
Omega		2.89