Superchunk

Superchunk — pop artist from US.

With a 30-plus-year career, Superchunk exemplifies the fusion of punk and indie rock, crafting high-energy power pop with raw honesty. Formed in Chapel Hill in…

Influence: 54.54% Fanbase: 31.43% Trending: 66.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 49.93% • Very Strong

As of 2025-09-09

29,045

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:15:42 UTC

Genres

popnoise poppower popalternative popmodern power poptriangle indierockgarage psychpost-hardcorerockpunk rockalternativealternative rockindie rockalternativegbvfielectroniclo-fifolk & traditionalfreak folkpunkemoemo punkindie punk

Biography

With a 30-plus-year career, Superchunk exemplifies the fusion of punk and indie rock, crafting high-energy power pop with raw honesty. Formed in Chapel Hill in 1989, the band, led by Mac McCaughan, has remained fiercely independent, releasing music on their Merge label. Over the years, Superchunk evolved their sound, from anthemic tracks like "Slack Motherfucker" to more nuanced albums like 1994's Foolish and 2022's Wild Loneliness, showcasing a range of influences and musical maturity.

Despite major-label interest in the '90s, Superchunk stayed true to their DIY roots, releasing standout albums like No Pocky for Kitty and On the Mouth. The band's relentless work ethic and evolving sound led to critical acclaim and a dedicated fan base. Over the years, they continued to push boundaries with releases like Majesty Shredding and I Hate Music, culminating in their latest album, Wild Loneliness, which explores a more subdued and orchestral direction. Superchunk's legacy endures through their dynamic discography and unwavering commitment to their independent ethos.

Top Brand Affinities

Report Date: 2025-09-09

Superchunk reaches 35-44 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily male (79%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 6,289 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to MOOG, Ampeg, Mixcloud suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Superchunk score 1.37% — Moderate bucket.

Brand: MOOGBrand: AmpegBrand: Mixcloud

Followers:29,045

Engagements:399

Rate:1.4%

Posts:6,556

Avg Likes:393

Avg Comments:14

Avg Views:6,289

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,045 · Engagements 399 · Rate 1.4% Posts 6,556 · Views 6,289 · Avg Likes 393 · Avg Comments 14 · Avg Views 6,289	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 31% 25-34: 29% 18-24: 26% 45-64: 12%	Largest: 35-44 (31%); next: 25-34 (29%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (73%) UNITED KINGDOM (4%) BRAZIL (4%) CANADA (3%) SPAIN (2%)	Top regions: UNITED STATES (73%), UNITED KINGDOM (4%), BRAZIL (4%)
Platform Engagement	Instagram: 286 avg likes/post · Youtube: 6,289 avg views/post	Best reach: Youtube 6,289 avg views; best engagement: Instagram 286 avg likes

Top Brand Affinities

MOOG

Score: 49.93

Ampeg

Score: 46.32

Mixcloud

Score: 18.18

Amazon Music

Score: 9.14

Paramount Pictures

Score: 8.64

Kickstarter

Score: 8.59

Pro Tools

Score: 8.55

Hurley

Score: 7.89

Spotify Music

Score: 7.87

Xerox

Score: 7.62

Ableton

Score: 7.13

Pilsner Urquell

Score: 6.64

Brand	Category	Score
MOOG		49.93
Ampeg		46.32
Mixcloud		18.18
Amazon Music		9.14
Paramount Pictures		8.64
Kickstarter		8.59
Pro Tools		8.55
Hurley		7.89
Spotify Music		7.87
Xerox		7.62
Ableton		7.13
Pilsner Urquell		6.64
Nixon		6.51
Columbia Pictures		6.47
Walgreens		6.41
Coors		6.01
Publix		5.67
Lollapalooza		5.59
Kroger		5.47
Holden		4.55
Bethesda Softworks		4.25
Polaroid		4.10
Verizon		4.05
Campari		3.97
Leica		3.84
Taco Bell		3.83
Emporium		3.77
FedEx		3.76
Pfizer		3.64
Warner Bros		3.60
Coachella		3.54
Heinz		3.48
Airbnb		3.48
WWE		3.47
Oculus		3.45
Kodak		3.41
SoundCloud		3.38
MTV		3.37
Gatorade		3.37
Showtime		3.33
Pixar		3.28
Comedy Central		3.27
Guinness		3.17
NBC		3.02
Cadillac		2.97
Busch		2.84
Budweiser		2.76
BBC		2.71
The Olympic Games		2.62
Nickelodeon		2.62