Super Junior-D&E

Super Junior-D&E

Country: KR

Influence: 54.89% Fanbase: 44.16% Trending: 60.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Innisfree • 12.39% • Very Strong

As of 2025-09-10

575,631

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:30:36 UTC

Genres

popk-popk-pop boy grouppopasian pop

Biography

SUPER JUNIOR-D&E, the sub-unit comprised of members DONGHAE and EUNHYUK from SUPER JUNIOR, gained fame for their musical chemistry and captivating stage presence since their debut in 2011 with the hit single ‘Oppa, Oppa’. Their 10th-anniversary LP ‘COUNTDOWN’, released in September 2021, dominated iTunes charts in 22 countries and showcased their songwriting talents on tracks like ‘Need U’.

Renowned for their exceptional live performances, SUPER JUNIOR-D&E has garnered a strong global following through successful tours in Japan and Asia, along with appearances on popular TV programs such as ‘Good Day New York’ and ‘¡Despierta América!’.

Super Junior-D&E Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Super Junior-D&E connects with 18-24 & 25-34 audiences and shows durable traction across INDONESIA, TAIWAN, MEXICO. With a heavily female (85%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 169,700 avg views per post; Instagram adds dependable engagement depth. Overlap with Innisfree, TONY MOLY, Snoopy And The Peanuts Gang highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Super Junior-D&E moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Super Junior-D&E score 11.03%Very Strong bucket.
Brand: InnisfreeBrand: TONY MOLYBrand: Snoopy And The Peanuts Gang
Followers:575,631
Engagements:63,472
Rate:11.0%
Posts:880
Views:183,899
Avg Likes:60,520
Avg Comments:745
Avg Views:183,899

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 575,631 · Engagements 63,472 · Rate 11.0%
Posts 880 · Views 183,899 · Avg Likes 60,520 · Avg Comments 745 · Avg Views 183,899
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 60%
25-34: 28%
13-17: 8%
35-44: 4%
Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split Female: 85%
Male: 15%
Non-binary/Other: 0%
Skews female (85%)
Top Countries INDONESIA (17%)
TAIWAN (12%)
MEXICO (9%)
UNITED STATES (9%)
SOUTH KOREA (5%)
Top regions: INDONESIA (17%), TAIWAN (12%), MEXICO (9%)
Platform Engagement Instagram: 29,933 avg likes/post · Tiktok: 169,700 avg views/post · Youtube: 14,199 avg views/post Best reach: Tiktok 169,700 avg views; best engagement: Instagram 29,933 avg likes

Top Brand Affinities

Innisfree
Score: 12.39
TONY MOLY
Score: 11.24
Snoopy And The Peanuts Gang
Score: 5.53
Jollibee
Score: 5.15
KitKat
Score: 3.30
Tiffany
Score: 3.29
KFC
Score: 3.17
UNIQLO
Score: 2.61
Starbucks
Score: 2.57
Costco
Score: 2.15
Pokemon Go
Score: 1.90
Petronas
Score: 1.79
Brand Category Score
Innisfree 12.39
TONY MOLY 11.24
Snoopy And The Peanuts Gang 5.53
Jollibee 5.15
KitKat 3.30
Tiffany 3.29
KFC 3.17
UNIQLO 2.61
Starbucks 2.57
Costco 2.15
Pokemon Go 1.90
Petronas 1.79
Tiffany & Co 1.74
Yves Saint Laurent 1.70
Pepsi 1.61
Pokemon 1.53
Polaroid 1.50
OREO 1.48
IKEA 1.41
Walt Disney 1.40
Lego 1.24
Converse 1.24
Christian Dior 1.18
Coca-Cola 1.15
Spotify Music 1.08
Universal 1.07
Pixar 1.06
Burberry 1.05
Chanel 1.05
Marvel Entertainment 1.02
Star Wars 1.01
H&M 0.99
McDonald's 0.99
Marvel 0.93
Pandora 0.89
Maybelline 0.82
SheInside 0.82
Netflix 0.79
Apple 0.71
Gucci 0.71
Samsung Group 0.68
Puma 0.67
Travelgram 0.58
HBO 0.56
Prada 0.55
Zara 0.55
MAC Cosmetics 0.55
Adidas 0.53
Vans 0.52
Louis Vuitton 0.51

Official Profiles

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Artist: Super Junior-D&E

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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