SUNMI

SUNMI — pop artist from KR.

Sunmi, a former member of Wonder Girls, ventured into a successful solo career in 2013 with hits like "24 Hours" and "Siren," and EPs such as Full Moon and…

Influence: 57.32% Fanbase: 40.72% Trending: 65.62% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

4,000,000

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-28 00:07:45 UTC

Genres

popk-pop

Biography

Sunmi, a former member of Wonder Girls, ventured into a successful solo career in 2013 with hits like "24 Hours" and "Siren," and EPs such as Full Moon and Warning. Originally from Iksan, North Jeolla, Sunmi studied musical theater and joined Wonder Girls in 2006, contributing to their debut album The Wonder Years with hits like "Tell Me," "So Hot," and "Nobody." After a brief hiatus to focus on academics, Sunmi returned as a solo artist in 2013, releasing chart-topping singles and albums that blend urban synth pop and EDM, including the EP Full Moon and her second EP, Warning, featuring the hit "Siren."

In 2010, Sunmi left Wonder Girls to pursue academic endeavors before returning to music in early 2013 as a solo artist. She achieved chart success with singles like "24 Hours" and rejoined Wonder Girls for their final album, Reboot. Sunmi then signed with Makeus Entertainment in 2017, releasing hits like "Gashina" and "Heroine" before dropping her second EP, Warning, in September 2018, which included the popular track "Siren." She embarked on her first world tour in February 2019, introducing singles like "Noir" and "Laylaylay" to her growing fan base.

Top Brand Affinities

Report Date: 2025-09-08

SUNMI speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, SOUTH KOREA, BRAZIL. Composition is heavily female (74%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (21,710 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SUNMI score 0.10% — Low bucket.

Followers:4,000,000

Engagements:4,176

Rate:0.1%

Posts:817

Avg Likes:3,862

Avg Comments:88

Avg Views:38,110

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,000,000 · Engagements 4,176 · Rate 0.1% Posts 817 · Views 38,110 · Avg Likes 3,862 · Avg Comments 88 · Avg Views 38,110	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 20% 13-17: 12% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (20%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (12%) SOUTH KOREA (10%) BRAZIL (8%) EGYPT (8%) PHILIPPINES (5%)	Top regions: UNITED STATES (12%), SOUTH KOREA (10%), BRAZIL (8%)
Platform Engagement	Tiktok: 16,400 avg views/post · Youtube: 21,710 avg views/post	Best reach: Youtube 21,710 avg views; best engagement: Tiktok 2,309 avg likes