Sunbeam Sound Machine

Sunbeam Sound Machine

Country: AU

Influence: 51.79% Fanbase: 26.63% Trending: 64.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 35.28% • Very Strong

As of 2025-09-11

7,081

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 20:28:30 UTC

Genres

rockneo-psychedelicindie garage rockpsychedelic rockalternativealternative

Biography

Sunbeam Sound Machine, the brainchild of Nick Sowersby, emerged from Melbourne in 2013 with the lo-fi double-EP One/Sunbeam Sound Machine, quickly garnering a devoted global following. The project's debut album Wonderer in 2014 propelled international touring and is now regarded as a cult classic of modern psychedelic pop, followed by the critically acclaimed Goodness Gracious in 2019, which earned a nomination for the Australian Music Prize. Sowersby's lush production, blending euphoria and heartbreak, has amassed over 70 million streams, establishing a dedicated global fanbase that continues to expand with each release.

Sunbeam Sound Machine Marketing Affinity & Brand Fit Data

Report Date: 2025-09-11

Sunbeam Sound Machine builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, AUSTRALIA, UNITED KINGDOM. With a heavily male (56%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (292 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Ableton, Akai point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sunbeam Sound Machine score 4.12%Very Strong bucket.
Brand: MOOGBrand: AbletonBrand: Akai
Followers:7,081
Engagements:292
Rate:4.1%
Posts:223
Views:0
Avg Likes:292
Avg Comments:8
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 7,081 · Engagements 292 · Rate 4.1%
Posts 223 · Views 0 · Avg Likes 292 · Avg Comments 8 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 38%
35-44: 12%
13-17: 5%
Largest: 25-34 (43%); next: 18-24 (38%)
Gender Split Female: 44%
Male: 56%
Non-binary/Other: 0%
Skews male (56%)
Top Countries UNITED STATES (46%)
AUSTRALIA (22%)
UNITED KINGDOM (4%)
MEXICO (4%)
CANADA (2%)
Top regions: UNITED STATES (46%), AUSTRALIA (22%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 292 avg likes/post best engagement: Instagram 292 avg likes

Top Brand Affinities

MOOG
Score: 35.28
Ableton
Score: 15.72
Akai
Score: 14.14
Vegemite
Score: 12.72
Mixcloud
Score: 12.45
Qantas
Score: 11.47
Depop
Score: 11.14
Pro Tools
Score: 10.27
Kodak
Score: 9.39
SoundCloud
Score: 8.99
Spotify Music
Score: 8.61
Sennheiser
Score: 8.51
Brand Category Score
MOOG 35.28
Ableton 15.72
Akai 14.14
Vegemite 12.72
Mixcloud 12.45
Qantas 11.47
Depop 11.14
Pro Tools 10.27
Kodak 9.39
SoundCloud 8.99
Spotify Music 8.61
Sennheiser 8.51
Holden 6.49
Lollapalooza 5.98
Fujifilm 5.69
Coachella 4.99
Kickstarter 4.51
Dr. Martens 4.02
Polaroid 3.95
Olympus 3.94
Beats Electronics 3.74
Sunnies Studios 3.41
MTV 3.08
Urban Outfitters 3.07
Leica 2.99
Showtime 2.82
Stüssy 2.65
Emporium 2.58
Carhartt 2.50
Tinder 2.37
Paramount Pictures 2.36
Vans 2.20
Nickelodeon 2.19
Pepsi 2.16
Budweiser 2.08
Philips 2.05
Lush 1.95
Warner Bros 1.89
Adobe 1.86
Sprite 1.82
Chrysler 1.81
Aperol 1.80
Nintendo 1.78
Jaguar 1.70
Airbnb 1.68
Walmart 1.63
Guinness 1.62
Pixar 1.56
Cadillac 1.45
Sony 1.39

Official Profiles

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Artist: Sunbeam Sound Machine

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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