Sun Rai

Sun Rai — pop artist from US.

Rai Thistlethwayte, a Sydney native with a diverse musical upbringing thanks to his parents' influences, initially studied jazz piano at the Sydney…

Influence: 49.49% Fanbase: 21.13% Trending: 63.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

128,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 22:48:11 UTC

Genres

poppop

Biography

Rai Thistlethwayte, a Sydney native with a diverse musical upbringing thanks to his parents' influences, initially studied jazz piano at the Sydney Conservatorium of Music on scholarship. His early career took a twist when he signed a record deal with Columbia Records in the US, but after a management change, he returned to Australia to form the successful rock band Thirsty Merc, releasing three albums. Rai later ventured into a solo career under the name Sun Rai, before transitioning back to using his birth name to differentiate from the artist Sun Ra. His music has garnered attention in Los Angeles, landing him opening slots on tours and recognition from key figures in the local music scene.

Top Brand Affinities

Report Date: 2025-09-09

Sun Rai is a clear fit for 18-24 & 25-34 audiences with strength across THAILAND, INDONESIA, PHILIPPINES. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (16,728 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sun Rai score 0.55% — Low bucket.

Followers:128,000

Engagements:705

Rate:0.6%

Posts:35

Avg Likes:662

Avg Comments:39

Avg Views:16,728

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 128,000 · Engagements 705 · Rate 0.6% Posts 35 · Views 16,728 · Avg Likes 662 · Avg Comments 39 · Avg Views 16,728	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 13-17: 9% 35-44: 5%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	THAILAND (27%) INDONESIA (15%) PHILIPPINES (14%) UNITED STATES (9%) VIETNAM (4%)	Top regions: THAILAND (27%), INDONESIA (15%), PHILIPPINES (14%)
Platform Engagement	Youtube: 16,728 avg views/post	Best reach: Youtube 16,728 avg views; best engagement: Youtube 662 avg likes