Summer Camp

Summer Camp — pop artist from GB.

U.K. artists Jeremy Warmsley and Elizabeth Sankey formed Summer Camp in 2009, crafting lo-fi synth pop that resonated with the chillwave trend. Their clever…

Influence: 49.47% Fanbase: 28.05% Trending: 60.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

4,700

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-28 08:16:11 UTC

Genres

popuk alternative popindie poppopalternativealternative

Biography

U.K. artists Jeremy Warmsley and Elizabeth Sankey formed Summer Camp in 2009, crafting lo-fi synth pop that resonated with the chillwave trend. Their clever use of vintage film clips in viral videos set the tone for their music, which often explored themes of teen heartache. Moshi Moshi released their debut EP in 2010, followed by their second album Welcome to Condale in 2011, co-produced by Pulp's Steve Mackey. The duo continued to evolve, self-producing their albums starting with 2015's Bad Love, and in 2020, they released the full-length Romantic Comedy as a soundtrack to Sankey's feature documentary.

Summer Camp's discography reflects a journey from viral sensation to accomplished musicians, with notable projects including providing the soundtrack to the documentary Beyond Clueless. Their sound expanded to include '90s indie rock influences, showcasing their growth as artists. With a blend of nostalgia and modern sensibilities, the duo's music resonates with fans of dreamy pop and cinematic storytelling.

Top Brand Affinities

Report Date: 2025-09-08

Summer Camp engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, UNITED KINGDOM. The fan base skews male-leaning (50%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (44,368 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Summer Camp score 9.89% — Very Strong bucket.

Followers:4,700

Engagements:465

Rate:9.9%

Posts:13

Avg Likes:452

Avg Comments:25

Avg Views:44,368

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,700 · Engagements 465 · Rate 9.9% Posts 13 · Views 44,368 · Avg Likes 452 · Avg Comments 25 · Avg Views 44,368	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 34% 35-44: 8% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (34%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	UNITED STATES (18%) BRAZIL (16%) UNITED KINGDOM (8%) MEXICO (8%) AUSTRALIA (5%)	Top regions: UNITED STATES (18%), BRAZIL (16%), UNITED KINGDOM (8%)
Platform Engagement	Youtube: 44,368 avg views/post	Best reach: Youtube 44,368 avg views; best engagement: Youtube 452 avg likes