SUMAC

SUMAC — metal artist from PL.

Sumac, a Pacific Northwest trio formed in 2014 by guitarist/vocalist Aaron Turner (Isis, Old Man Gloom) along with Canadian drummer Nick Yacyshyn (Baptists)…

Influence: 49.47% Fanbase: 21.15% Trending: 63.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 247.71% • Very Strong

As of 2025-09-09

31,696

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:44 UTC

Genres

metaldrone metalatmospheric sludgemetalgaian doompost-doom metalpost-metalvancouver metaldoom/sludge metal

Biography

Sumac, a Pacific Northwest trio formed in 2014 by guitarist/vocalist Aaron Turner (Isis, Old Man Gloom) along with Canadian drummer Nick Yacyshyn (Baptists) and bassist Brian Cook (Botch, Russian Circles), blend sludge metal and experimental noise rock with intense, complex compositions featuring time changes and ambient interludes. Their discography explores themes such as anxiety struggles and spiritual aspects of love, often collaborating with Japanese noise guitarist Keiji Haino on albums like Love in Shadow (2018) and The Healer (2024).

The group released their debut album The Deal in 2015, followed by What One Becomes in 2016 under Thrill Jockey. Sumac's partnership with Keiji Haino led to collaborative albums and EPs, including American Dollar Bill (2018) and Even for Just the Briefest Moment (2019). Their diverse sound further evolved with releases like May You Be Held (2020) and Into This Juvenile Apocalypse (2022), showcasing a blend of sludge metal and free improv. The Healer (2024) continued their fusion of genres, with accompanying remix EP The Keeper's Tongue featuring artists like Moor Mother.

Top Brand Affinities

Report Date: 2025-09-09

SUMAC maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans heavily male (88%), so brand cues around style and status perform well. The clearest reach is on Instagram with 768 avg likes per post; Instagram functions as the community touchpoint. Affinity with Ampeg, MOOG, Marshall makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SUMAC score 2.42% — Strong bucket.

Brand: AmpegBrand: MOOGBrand: Marshall

Followers:31,696

Engagements:768

Rate:2.4%

Posts:484

Avg Likes:768

Avg Comments:8

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,696 · Engagements 768 · Rate 2.4% Posts 484 · Views 0 · Avg Likes 768 · Avg Comments 8 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 35-44: 32% 18-24: 12% 45-64: 10%	Largest: 25-34 (44%); next: 35-44 (32%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (51%) UNITED KINGDOM (6%) CANADA (6%) ITALY (4%) GERMANY (3%)	Top regions: UNITED STATES (51%), UNITED KINGDOM (6%), CANADA (6%)
Platform Engagement	Instagram: 768 avg likes/post	best engagement: Instagram 768 avg likes

Top Brand Affinities

Ampeg

Score: 247.71

MOOG

Score: 71.79

Marshall

Score: 68.74

Akg

Score: 20.13

Akai

Score: 16.76

Sennheiser

Score: 15.57

Pro Tools

Score: 13.91

Bloodborne

Score: 13.07

Ableton

Score: 10.71

Pilsner Urquell

Score: 9.51

Spotify Music

Score: 8.59

Amazon Music

Score: 8.39

Brand	Category	Score
Ampeg		247.71
MOOG		71.79
Marshall		68.74
Akg		20.13
Akai		16.76
Sennheiser		15.57
Pro Tools		13.91
Bloodborne		13.07
Ableton		10.71
Pilsner Urquell		9.51
Spotify Music		8.59
Amazon Music		8.39
Kickstarter		6.65
Columbia Pictures		5.03
Paramount Pictures		4.57
Coors		4.56
Kodak		3.97
Warner Bros		3.92
SoundCloud		3.91
Fujifilm		3.43
Comedy Central		3.40
WWE		3.18
NHL		3.01
Gundam		2.96
Star Wars		2.92
Carhartt		2.89
Beats Electronics		2.89
Dr. Martens		2.81
Emporium		2.71
Showtime		2.67
Jaguar		2.31
Polaroid		2.27
Busch		2.27
Vans		2.16
Nintendo		2.14
Guinness		2.11
Tinder		2.10
Activision Blizzard		2.09
Harley-Davidson		2.05
Transformers		2.01
Paypal		1.92
Airbnb		1.88
Lego		1.70
Adobe		1.65
Yamaha		1.61
Cadillac		1.61
Lush		1.53
Coachella		1.51
Tesla Motors		1.51
HBO		1.45