Sultan + Shepard

Sultan + Shepard — electronic artist from CA.

In 2002, Ossama Al Sarraf and Ned Shepard met at a club in Montreal and discovered a strong musical connection. Their collaboration led to successful releases…

Influence: 59.12% Fanbase: 45.20% Trending: 66.08% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 151.84% • Very Strong

As of 2025-09-09

114,895

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:15 UTC

Genres

electronictropical houseedmelectro housepop danceprogressive housedancecanadian electronicelectronic

Biography

In 2002, Ossama Al Sarraf and Ned Shepard met at a club in Montreal and discovered a strong musical connection. Their collaboration led to successful releases and remixes, earning them recognition in the EDM scene and beyond. They toured globally and received accolades such as a Grammy nomination and Juno Award nominations. Recently, they returned to their melodic house roots, signing with Lane 8's label and launching a radio show, releasing singles and EP's with various artists, and receiving critical acclaim for their albums "Something, Everything" in 2021 and "Forever, Now" in 2023 featuring collaborations with notable musicians.

Ossama Al Sarraf and Ned Shepard's musical journey began in 2002 in Montreal, where their chance meeting sparked a prolific partnership. Their collaborative efforts in producing original tracks and remixes quickly gained them recognition in the EDM world, leading to successful collaborations with industry icons and remixes for major pop artists. Their global tour circuit included prestigious festivals, and they were honored with Grammy and Juno Award nominations. Returning to their melodic house and progressive roots, they signed with Lane 8's label, launched a radio show, and released acclaimed albums like "Something, Everything" in 2021 and "Forever, Now" in 2023, featuring collaborations with esteemed musicians.

Top Brand Affinities

Report Date: 2025-09-09

Sultan + Shepard commands interest from 25-34 & 18-24 audiences in UNITED STATES, INDIA, CANADA. With a heavily male (82%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (3,519 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Trancefamily, iHeartRaves, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sultan + Shepard score 1.42% — Moderate bucket.

Brand: TrancefamilyBrand: iHeartRavesBrand: Mixcloud

Followers:114,895

Engagements:1,634

Rate:1.4%

Posts:514

Avg Likes:1,623

Avg Comments:106

Avg Views:3,519

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 114,895 · Engagements 1,634 · Rate 1.4% Posts 514 · Views 3,519 · Avg Likes 1,623 · Avg Comments 106 · Avg Views 3,519	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 33% 35-44: 15% 45-64: 6%	Largest: 25-34 (45%); next: 18-24 (33%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (20%) INDIA (6%) CANADA (6%) UNITED KINGDOM (5%) BRAZIL (5%)	Top regions: UNITED STATES (20%), INDIA (6%), CANADA (6%)
Platform Engagement	Instagram: 1,500 avg likes/post · Youtube: 3,519 avg views/post	Best reach: Youtube 3,519 avg views; best engagement: Instagram 1,500 avg likes

Top Brand Affinities

Trancefamily

Score: 151.84

iHeartRaves

Score: 71.85

Mixcloud

Score: 71.03

Pioneer

Score: 65.23

Tomorrowland

Score: 41.41

Ableton

Score: 35.64

Live Nation

Score: 22.16

MOOG

Score: 21.58

SoulCycle

Score: 18.88

Sennheiser

Score: 15.19

Akai

Score: 14.99

REVOLVE

Score: 14.91

Brand	Category	Score
Trancefamily		151.84
iHeartRaves		71.85
Mixcloud		71.03
Pioneer		65.23
Tomorrowland		41.41
Ableton		35.64
Live Nation		22.16
MOOG		21.58
SoulCycle		18.88
Sennheiser		15.19
Akai		14.99
REVOLVE		14.91
Amazon Music		14.08
SoundCloud		13.84
Pro Tools		12.04
Coachella		10.69
Barstool Sports		10.56
Dom Pérignon		8.52
Beats Electronics		8.47
iHeartRadio Music Awards		7.85
Grey Goose		7.80
Delta		7.78
Free People		7.30
Pacific Northwest Wonderland		7.16
NHL		6.18
Absolut		6.11
Acroyoga		5.95
Lollapalooza		5.54
Spotify Music		5.45
MTV		5.10
Verizon		4.88
Oculus		4.86
American Airlines		4.48
Bud Light		4.47
Smirnoff		4.41
Urban Outfitters		4.16
Steve Madden		4.08
Coors		4.07
CNN		4.02
Gillette		3.93
Bacardi		3.71
ESPN		3.60
The North Face		3.49
NFL		3.48
Red Bull		3.48
Budweiser		3.28
Summit Entertainment		3.09
Los Angeles Lakers		3.06
Boeing		3.02
Sunnies Studios		2.99