Sultaan

Sultaan — pop artist from IN.

Known as the trailblazer of Punjabi trap music, this innovative artist has captivated audiences with his unique blend of traditional Punjabi sounds and…

Influence: 51.98% Fanbase: 37.12% Trending: 59.41% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 17.41% • Very Strong

As of 2025-09-09

997,129

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:34 UTC

Genres

poppunjabi pophip-hop & raphip-hop/rappunjabi hip hopsoundtrack, stage & screensoundtrack

Biography

Known as the trailblazer of Punjabi trap music, this innovative artist has captivated audiences with his unique blend of traditional Punjabi sounds and contemporary trap beats. His music seamlessly fuses the rich cultural heritage of Punjab with the infectious energy of trap music, creating a fresh and dynamic sound that has taken the music scene by storm. With his distinct style and catchy hooks, he has solidified his position as a pioneer in the evolving genre of Punjabi trap music, inspiring a new wave of artists to explore the fusion of traditional and modern music styles.

His groundbreaking approach to music has garnered him a dedicated fan base and critical acclaim, establishing him as a prominent figure in the Punjabi music industry. By pushing boundaries and exploring new sonic territories, he continues to push the envelope and redefine the sound of Punjabi music. With his innovative production techniques and charismatic stage presence, he has set himself apart as a visionary artist who is shaping the future of Punjabi trap music.

Top Brand Affinities

Report Date: 2025-09-09

Sultaan has momentum with 25-34 & 18-24 audiences—particularly in INDIA, CANADA, UNITED STATES. A heavily male (93%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 98,217 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with True Religion, Mahindra, Superdry signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sultaan score 9.85% — Very Strong bucket.

Brand: True ReligionBrand: MahindraBrand: Superdry

Followers:997,129

Engagements:98,217

Rate:9.8%

Posts:169

Avg Likes:98,217

Avg Comments:688

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 997,129 · Engagements 98,217 · Rate 9.8% Posts 169 · Views 0 · Avg Likes 98,217 · Avg Comments 688 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 58% 18-24: 30% 35-44: 8% 13-17: 3%	Largest: 25-34 (58%); next: 18-24 (30%)
Gender Split	Female: 7% Male: 93% Non-binary/Other: 0%	Skews male (93%)
Top Countries	INDIA (80%) CANADA (10%) UNITED STATES (2%) AUSTRALIA (1%) PAKISTAN (1%)	Top regions: INDIA (80%), CANADA (10%), UNITED STATES (2%)
Platform Engagement	Instagram: 98,217 avg likes/post	best engagement: Instagram 98,217 avg likes

Top Brand Affinities

True Religion

Score: 17.41

Mahindra

Score: 12.27

Superdry

Score: 9.10

Tim Hortons

Score: 7.12

Genesis

Score: 5.77

Maruti

Score: 5.50

G-shock

Score: 4.53

Ray-Ban

Score: 4.21

Jeep

Score: 4.18

Land Rover

Score: 3.64

Tommy Hilfiger

Score: 3.57

Lacoste

Score: 3.51

Brand	Category	Score
True Religion		17.41
Mahindra		12.27
Superdry		9.10
Tim Hortons		7.12
Genesis		5.77
Maruti		5.50
G-shock		4.53
Ray-Ban		4.21
Jeep		4.18
Land Rover		3.64
Tommy Hilfiger		3.57
Lacoste		3.51
Levi's		3.43
Gymshark		2.93
Dodge		2.88
Gucci		2.73
Puma		2.69
GAP		2.63
Armani		2.36
Ford		2.29
Jaguar		2.22
Mitsubishi		2.19
Grand Theft Auto		2.12
Rolls-Royce		2.11
KTM		2.11
Under Armour		2.04
Zara		2.03
musical.ly		2.01
Harley-Davidson		2.00
Versace		1.95
Burberry		1.81
KFC		1.73
Beats Electronics		1.67
Polo Ralph Lauren		1.62
Hyundai		1.49
Toyota		1.46
Nike		1.45
Calvin Klein		1.43
Snapseed		1.41
FashionNova		1.40
Louis Vuitton		1.35
Canon		1.32
Mercedes-Benz		1.27
WWE		1.25
Supreme		1.25
Apple		1.24
Audi		1.22
BMW		1.17
Yamaha		1.17
Adidas		1.17