Sully
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
23,247
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:15:31 UTC
Genres
Biography
His live shows are a testament to his artistry, with each song performed with passion and authenticity. Sully's ability to connect with his audience on a personal level creates an intimate and memorable experience for all who attend. With a growing presence in the music scene, Sully continues to impress with his talent and commitment to his craft.
Sully commands interest from 25-34 & 18-24 audiences in UNITED STATES, CANADA, MEXICO. With a heavily male (67%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (981 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with iHeartRaves, Phase One, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,247 · Engagements 670 · Rate 2.9% Posts 679 · Views 981 · Avg Likes 663 · Avg Comments 42 · Avg Views 981 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 43% 35-44: 5% 13-17: 4% |
Largest: 25-34 (48%); next: 18-24 (43%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (94%) CANADA (1%) MEXICO (1%) INDIA (1%) NIGERIA (1%) |
Top regions: UNITED STATES (94%), CANADA (1%), MEXICO (1%) |
| Platform Engagement | Instagram: 586 avg likes/post · Tiktok: 981 avg views/post | Best reach: Tiktok 981 avg views; best engagement: Instagram 586 avg likes |
Top Brand Affinities
iHeartRaves
Phase One
Ableton
Pioneer
Mapfre
Live Nation
SoundCloud
Akai
Mixcloud
Trancefamily
Mulberry
MOOG
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 281.60 | |
| Phase One | 172.62 | |
| Ableton | 62.63 | |
| Pioneer | 42.34 | |
| Mapfre | 29.23 | |
| Live Nation | 26.90 | |
| SoundCloud | 26.73 | |
| Akai | 17.60 | |
| Mixcloud | 17.60 | |
| Trancefamily | 17.36 | |
| Mulberry | 16.54 | |
| MOOG | 14.43 | |
| Lollapalooza | 13.38 | |
| Barstool Sports | 12.46 | |
| Amazon Music | 10.37 | |
| Tomorrowland | 8.08 | |
| Pro Tools | 7.90 | |
| Beats Electronics | 7.64 | |
| Coachella | 7.60 | |
| Bud Light | 6.74 | |
| Spotify Music | 6.04 | |
| Pontiac | 5.86 | |
| Coors | 5.69 | |
| iHeartRadio Music Awards | 4.62 | |
| Pixar | 4.08 | |
| Hennessy | 3.89 | |
| Verizon | 3.75 | |
| Comedy Central | 3.65 | |
| Busch | 3.59 | |
| Taco Bell | 3.58 | |
| Monster Beverage | 3.31 | |
| Urban Outfitters | 3.07 | |
| Budweiser | 2.90 | |
| ESPN | 2.85 | |
| Red Bull | 2.84 | |
| Matrix | 2.75 | |
| NHL | 2.68 | |
| Lululemon Athletica | 2.59 | |
| Chrysler | 2.46 | |
| Showtime | 2.45 | |
| Chipotle Mexican Grill | 2.32 | |
| Carhartt | 2.27 | |
| Kodak | 2.26 | |
| Nickelodeon | 2.24 | |
| MTV | 2.20 | |
| Paramount Pictures | 2.19 | |
| NFL | 2.16 | |
| A Game of Tones | 2.11 | |
| Subaru | 2.05 | |
| Jack Daniels | 2.02 |
Official Profiles
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LoginArtist: Sully
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-21 03:00 UTC | NGHTMRE, Sully, The Reaper, Reaper | San Jose Civic | San Jose, United States |
