Suki Waterhouse Brand Affinity ranks highest Nasty Gal at 13.38% . Very Strong. Score DMDB 63.83% | Fanbase 53.62%

Suki Waterhouse — pop artist from GB.

Suki Waterhouse, a multi-talented artist, actress, and model, channels a diverse range of musical influences and emotions in her music. Her 2022 debut album,…

Suki Waterhouse

Recognizable

Country: GB | Gender: female | Artist ID: 11e83fe9-ba84-a5bc-99ec-a0369fe50396

Find Artist

Genres

popindie poppopalternativealternative

Influential: 63.83% Fanbase: 53.62% Trending: 68.94%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Nasty Gal • 13.38% • Very Strong

As of 2025-09-10

5,984,765

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.83% | Fanbase 53.62% | Trending 68.94% | CAREER STAGE: MAINSTREAM

Biography

Suki Waterhouse, a multi-talented artist, actress, and model, channels a diverse range of musical influences and emotions in her music. Her 2022 debut album, "I Can’t Let Go," received critical acclaim from various publications, including Variety, Nylon, and NME. The success of singles like "Moves" and "Melrose Meltdown" led to widespread recognition and a platinum certification for "Good Looking," setting the stage for her subsequent EP, Milk Teeth. Waterhouse's live performances, including appearances at Lollapalooza and Coachella, further solidified her reputation as a dynamic and versatile musician.

In 2024, Suki Waterhouse released her double-LP, "Memoir of a Sparkle," which showcased her evolving sound and artistry. With a gold certification under her belt, Waterhouse continues to establish herself as a vital presence in the music industry, drawing on a range of genres and musical styles to express her creativity and emotions.

Report Date: 2025-09-10

Suki Waterhouse maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily female (75%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 508,550 avg views per post; Instagram functions as the community touchpoint. Affinity with Nasty Gal, Arri, Stella McCartney makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Suki Waterhouse score 1.55% — Moderate bucket.

Brand: Nasty GalBrand: ArriBrand: Stella McCartney

Followers:5,984,765

Engagements:92,765

Rate:1.6%

Posts:966

Avg Likes:91,791

Avg Comments:486

Avg Views:530,717

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,984,765 · Engagements 92,765 · Rate 1.6% Posts 966 · Views 530,717 · Avg Likes 91,791 · Avg Comments 486 · Avg Views 530,717	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 25% 13-17: 10% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (25%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (30%) BRAZIL (7%) UNITED KINGDOM (6%) CANADA (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (30%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 67,637 avg likes/post · Tiktok: 508,550 avg views/post · Youtube: 22,167 avg views/post	Best reach: Tiktok 508,550 avg views; best engagement: Instagram 67,637 avg likes

Top Brand Affinities

Nasty Gal

Score: 13.38

Arri

Score: 13.06

Stella McCartney

Score: 12.28

Zimmermann

Score: 11.87

JACQUEMUS

Score: 11.44

Glossier

Score: 10.32

Sandro

Score: 10.26

Brandy Melville

Score: 10.00

Jean Paul Gaultier

Score: 9.90

Barbie

Score: 9.63

Acne Studios

Score: 9.36

Selfridges

Score: 9.28

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Top Brand Affinities

Brand	Category	Score
Nasty Gal		13.38
Arri		13.06
Stella McCartney		12.28
Zimmermann		11.87
JACQUEMUS		11.44
Glossier		10.32
Sandro		10.26
Brandy Melville		10.00
Jean Paul Gaultier		9.90
Barbie		9.63
Acne Studios		9.36
Selfridges		9.28
Topshop		8.97
KARL LAGERFELD		8.27
Miu Miu		7.38
Free People		6.78
BALMAIN		6.66
ASOS		6.57
Jimmy Choo		6.46
Kodak		6.08
Vivienne Westwood		6.06
Maison Margiela		5.95
Bobbi Brown Cosmetics		5.50
Victoria's Secret		5.48
Marc Jacobs		5.44
Loewe		5.38
Anthropologie		5.37
Alexander McQueen		5.34
Moschino		5.29
Sunnies Studios		5.08
Coach		5.02
TOM FORD		4.97
Longchamp		4.92
Christian Louboutin		4.91
Vogue		4.88
Urban Outfitters		4.81
Kate Spade		4.77
Yves Saint Laurent		4.64
boohoo		4.63
Smashbox		4.49
Fendi		4.31
Summit Entertainment		4.26
NARS Cosmetics		4.21
Coachella		4.14
Harrods		4.10
Verizon		3.90
Aperol		3.86
Oculus		3.85
Dolce & Gabbana		3.78
Chanel		3.76