Sugar Ray Brand Affinity ranks highest Live Nation at 34.28% . Very Strong. Score DMDB 60.05% | Fanbase 52.80%

Sugar Ray — pop artist from US.

Sugar Ray emerged as a prominent figure in Southern Californian pop music during the Y2K era. Initially known for their nu-metal sound reminiscent of Red Hot…

Sugar Ray

Recognizable

Country: US | Artist ID: 11e81bce-1e04-5ea6-ba0a-a0369fe50396

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Genres

poppopneo mellowrockrockpop rockpost-grungealternativealternative rockmetalalternative metalfunk metal

Influential: 60.05% Fanbase: 52.80% Trending: 63.67%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 34.28% • Very Strong

As of 2025-09-10

437,214

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.05% | Fanbase 52.80% | Trending 63.67% | CAREER STAGE: MAINSTREAM

Biography

Sugar Ray emerged as a prominent figure in Southern Californian pop music during the Y2K era. Initially known for their nu-metal sound reminiscent of Red Hot Chili Peppers, the band transitioned to a more pop-oriented style with the success of their 1997 album Floored. The unexpected hit "Fly" propelled them to stardom, leading to a string of chart-topping singles and a lasting career for lead singer Mark McGrath.

Originating from Newport Beach, Sugar Ray formed in 1992 with members Rodney Sheppard, Stan Frazier, Murphy Karges, and Mark McGrath. After a name change from Shrinky Dinx, the band signed with Atlantic Records and released their breakthrough album Floored in 1997. With hits like "Every Morning" and "Someday," Sugar Ray solidified their place in the music industry and continued to produce music that resonated with their audience. Throughout the years, the band underwent lineup changes but maintained their signature sunny pop sound, touring and releasing new material into the late 2010s.

Report Date: 2025-09-10

Sugar Ray reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, PHILIPPINES. The base is heavily male (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (91,400 avg views per post); Tiktok layers on depth and replies. The audience sits near Live Nation, Dancing with the Stars, Peloton, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sugar Ray score 1.86% — Moderate bucket.

Brand: Live NationBrand: Dancing with the StarsBrand: Peloton

Followers:437,214

Engagements:8,139

Rate:1.9%

Posts:523

Avg Likes:7,554

Avg Comments:355

Avg Views:91,459

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 437,214 · Engagements 8,139 · Rate 1.9% Posts 523 · Views 91,459 · Avg Likes 7,554 · Avg Comments 355 · Avg Views 91,459	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 30% 35-44: 18% 45-64: 7%	Largest: 25-34 (42%); next: 18-24 (30%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (43%) BRAZIL (11%) PHILIPPINES (9%) INDONESIA (6%) NIGERIA (4%)	Top regions: UNITED STATES (43%), BRAZIL (11%), PHILIPPINES (9%)
Platform Engagement	Instagram: 1,784 avg likes/post · Tiktok: 91,400 avg views/post · Youtube: 59 avg views/post	Best reach: Tiktok 91,400 avg views; best engagement: Tiktok 5,766 avg likes

Top Brand Affinities

Live Nation

Score: 34.28

Dancing with the Stars

Score: 18.96

Peloton

Score: 15.29

Miller Lite

Score: 14.21

Barstool Sports

Score: 13.01

HBO Max

Score: 12.13

Scotiabank

Score: 11.17

United

Score: 10.91

Delta

Score: 10.78

Margaritaville

Score: 10.19

Amazon Music

Score: 9.86

MTV

Score: 9.10

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Top Brand Affinities

Brand	Category	Score
Live Nation		34.28
Dancing with the Stars		18.96
Peloton		15.29
Miller Lite		14.21
Barstool Sports		13.01
HBO Max		12.13
Scotiabank		11.17
United		10.91
Delta		10.78
Margaritaville		10.19
Amazon Music		9.86
MTV		9.10
Hot Topic		8.05
NHL		7.97
Paramount Pictures		7.54
iHeartRadio Music Awards		7.45
Pro Tools		7.29
Influenster		7.23
Coors		7.22
Publix		6.99
Taco Bell		6.80
ESPN		6.72
NBC		6.72
FOX		6.69
Verizon		6.64
Barbie		6.38
Columbia Pictures		6.08
Kroger		6.01
Tim Hortons		5.99
NFL		5.92
The Home Depot		5.89
Bath & Body Works		5.79
Coachella		5.56
Pilsner Urquell		5.53
Gillette		5.43
Busch		5.36
Free People		5.31
Chick-fil-A		5.26
MATTEL		5.23
CBS		5.11
Macy's		5.08
Walgreens		5.06
Nickelodeon		4.91
Target		4.90
Hurley		4.70
Bud Light		4.65
Steve Madden		4.62
American Airlines		4.58
Power Rangers		4.52
Dunkin' Donuts		4.50