Sugar Candy Mountain

Sugar Candy Mountain — pop artist from US.

Sugar Candy Mountain, a leading force in the neo-psychedelic pop revival since the early 2010s, blends sunny, retro sounds with lush, sophisticated…

Influence: 54.09% Fanbase: 31.23% Trending: 65.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 56.98% • Very Strong

As of 2025-09-11

22,139

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 19:51:18 UTC

Genres

popoakland indieindie popjazz & standardsbay area indierockneo-psychedelicrockindie garage rockpsychedelic rockfolk & traditionalfreak folk

Biography

Sugar Candy Mountain, a leading force in the neo-psychedelic pop revival since the early 2010s, blends sunny, retro sounds with lush, sophisticated composition. Their evolution from lo-fi experimentation in early releases like 2013's Mystic Hits to a brighter, synth-driven psych-pop on 2018's Do Right culminated in the eclectic fifth album, Impression, released in 2021.

Starting as a solo project in 2010 by Oakland-based musician Will Halsey, Sugar Candy Mountain's unique sound emerged through his collaboration with Ash Reiter, drawing inspiration from '60s West Coast psychedelia, pastoral folk, and experimental pop artists like Os Mutantes and the Flaming Lips. With 2013's Mystic Hits marking the transition to a full-fledged live band, the group's Brazilian influences expanded, culminating in a more modern approach on 2018's Do Right, and further evolving with the release of Impression in 2021, introducing deep '70s grooves and Krautrock influences.

Top Brand Affinities

Report Date: 2025-09-11

Sugar Candy Mountain is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, FRANCE. The audience is heavily male (68%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (13,175 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to MOOG, Ampeg, Live Nation points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sugar Candy Mountain score 3.25% — Very Strong bucket.

Brand: MOOGBrand: AmpegBrand: Live Nation

Followers:22,139

Engagements:720

Rate:3.3%

Posts:1,034

Avg Likes:690

Avg Comments:198

Avg Views:13,175

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,139 · Engagements 720 · Rate 3.3% Posts 1,034 · Views 13,175 · Avg Likes 690 · Avg Comments 198 · Avg Views 13,175	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 35-44: 9% 45-64: 5%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (31%) BRAZIL (8%) FRANCE (6%) MEXICO (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (31%), BRAZIL (8%), FRANCE (6%)
Platform Engagement	Instagram: 159 avg likes/post · Youtube: 13,175 avg views/post	Best reach: Youtube 13,175 avg views; best engagement: Youtube 531 avg likes

Top Brand Affinities

MOOG

Score: 56.98

Ampeg

Score: 45.09

Live Nation

Score: 21.89

Mixcloud

Score: 15.77

Ableton

Score: 13.81

Amazon Music

Score: 13.30

Pro Tools

Score: 12.08

Akai

Score: 11.32

Spotify Music

Score: 10.34

Kodak

Score: 9.98

Sennheiser

Score: 9.13

SoundCloud

Score: 8.07

Brand	Category	Score
MOOG		56.98
Ampeg		45.09
Live Nation		21.89
Mixcloud		15.77
Ableton		13.81
Amazon Music		13.30
Pro Tools		12.08
Akai		11.32
Spotify Music		10.34
Kodak		9.98
Sennheiser		9.13
SoundCloud		8.07
Kickstarter		6.58
Coachella		6.54
Polaroid		5.91
Paramount Pictures		5.79
Pacific Northwest Wonderland		5.51
Emporium		5.25
Volcom		5.24
Hurley		4.50
Coors		4.49
Nixon		4.43
Fujifilm		4.36
Lollapalooza		3.84
Leica		3.53
Beats Electronics		3.47
Showtime		3.44
MTV		3.39
Airbnb		3.33
Olympus		3.08
Urban Outfitters		3.08
Cadillac		3.08
Nickelodeon		3.06
Dr. Martens		2.80
Comedy Central		2.75
Adobe		2.73
Tinder		2.59
Paypal		2.39
Carhartt		2.38
A Game of Tones		2.36
Vans		2.34
Aperol		2.29
Lush		2.20
Sunnies Studios		2.11
Budweiser		2.02
Guinness		2.01
Pixar		1.90
Warner Bros		1.75
Tesla Motors		1.69
BBC		1.65